Facebook Testing Softwares To Track What Your Cursor Hovers On

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Facebook Testing Softwares To Track What Your Cursor Hovers On

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Facebook is testing a technology that will supposedly increase the data it collects for its users, company’s head of analytics group said in an interview. 

Facebook might start collecting data on minute user interactions with its content, such as how long a user’s cursor hovers over a certain part of its website or whether a user’s newsfeed is visible at a given moment on the screen of his or her mobile phone, Facebook analytics chief Ken Rudin said Tuesday during an interview.

Ken Rudin tells the Wall Street Journal that Facebook is testing a system which targets ads based on where users mouse cursors hover. This tracking technology is not new, but implementing it on more then 1.2 billion users can be a big task for the company. Rudin notes that there won’t be a decision on this technology for another “couple of months,” and it may never see the light of day. What are your thoughts on this ?



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Preetish Gumber
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