Looks like it’s not the best of times for Facebook. There is another potential blow headed towards the company now, thanks to Google.

Google is allowing some Android users to download apps directly from search results without the need to visit the App Store. Though these downloads are available only through organic searches and not ads yet, but we can hope to see this extension soon as well.

Now these downloads mean some not-so-good-news for Facebook which had begun advertising apps on its website a few years ago. Since then users have been able to download apps from these ads. However, since Google is allowing for direct downloads of its apps from search [...]

Well, ads irritate each one of us when we browse through the internet. However, in exchange for free content, you have to view some ads that will compensate the cost of creating the content for you people. It’s a clash that has become a major pain point for news websites and other publishers. The rise of ad blockers, which let people surf the web without these annoying ads, is also blocking their revenue. Anyhow, Google has found a way out to this problem, Google Contributor.

The trial is in the US only, and like many of Google’s new undertakings, Contributor is invitation [...]

In a desperate attempt to promote its Surface Pro 3 tablet, Microsoft today launched three new ads targeting Apple’s MacBook Air and comparing the two devices. The new ads focus on the tablets multi-tasking, touch features and expandable hardware.

The advertisement titled ‘Crowded’  focuses on two narrators and how the Surface Pro 3 is a tablet and a laptop. When told about the Surface Pro 3 by the first narrator, the second claims that the tablet doesn’t have the power of the MacBook Air’s Intel i5 processor. The first narrator states that the Surface [...]

We frequently go back to quoting the relatable posts from ‘when we were a 90’s kid’. The times were simple and in the absence of screens we actually went out in the sun to interact with the real 3D world, instead of trying to grab at air while wearing dorky glasses. Remember when we spent countless hours on those 8-bit games with our sibling, screwing with them every time it was their turn? So, if you are a 90’s kid, you would have also grown up as a generation who experienced the big technology evolution.

This train of thought got me thinking about the technology that used to excite us in the [...]

Ads are coming to the New Tab page of Mozilla Firefox. The company announced the new move, Tuesday, during the annual meeting of the Interactive Advertising Bureau in California.

This is a slight paradigm shift for sure, considering how New Tab pages have remained ad-free before. Darren Herman,  Mozilla’s VP of Content Services, says the content in the new Directory Tile program will  include “pre-packaged content for first-time users.  Some of these tile placements will be from the Mozilla ecosystem, some will be popular websites in a given geographic location, and some will be sponsored content from [...]

Facebook is testing a technology that will supposedly increase the data it collects for its users, company’s head of analytics group said in an interview. 

Facebook might start collecting data on minute user interactions with its content, such as how long a user’s cursor hovers over a certain part of its website or whether a user’s newsfeed is visible at a given moment on the screen of his or her mobile phone, Facebook analytics chief Ken Rudin said Tuesday during an interview.

Ken Rudin tells the Wall Street Journal that Facebook is testing a system which targets ads based on [...]

Instagram announced today that they now have over a 150 million users, up 50 million in the last 6-months.

The app itself – which allows users to capture and share video and pictures – is only available on two platforms, iOS and Android, plus knowledgable BlackBerry users can port the app over to their device.

Instagram also noted that they’re “more committed than ever to bringing you the best Instagram experience possible.” This ‘best Instagram experience’ will include ads. A separate report in the Wall Street Journal reveals that the company will begin monetizing its app “within the [...]

Facebook plans to introduce 15-second television-style ads to its Newsfeed, opening the door to a potentially crazy-lucrative new advertising option. Bloomberg reports that Facebook will sell the ad space for up to $2.5 million a commercial, and that commercial spots will initially run for a full day. The commercials will be targeted, so advertisers will run ads specific to age and gender.

The social network currently allows advertisers to upload videos to their Facebook page and then broadcast them to a user’s news feed. The new service would let marketers buy their way directly into a person’s feed with a 15-second [...]