After TRAI, Google Too Makes Life Difficult for Facebook
Looks like it’s not the best of times for Facebook. There is another potential blow headed towards the company now, thanks to Google.
Google is allowing some Android users to download apps directly from search results without the need to visit the App Store. Though these downloads are available only through organic searches and not ads yet, but we can hope to see this extension soon as well.
Now these downloads mean some not-so-good-news for Facebook which had begun advertising apps on its website a few years ago. Since then users have been able to download apps from these ads. However, since Google is allowing for direct downloads of its apps from search results, app developers are likely to pay less and less to Facebook to promote themselves.
This, in turn, means a cut in revenue for Facebook. Also, it should be noted that one of Facebook’s main arguments in support of its app ads is that it can direct app-developers to their target audience -with the help of the information Facebook has of its users. Not creepy at all, Facebook.The new development in Google’s add-download might be quite a setback for the networking website since mobile app ads has been a significant source of its revenue.
Google, on the other hand, is making app-downloads more and more inviting for users by introducing features like “trial run ads” which lets users use an app for 60 seconds before deciding whether or not they want to download it. Additionally, the users can now also stream app content from search without actually downloading the app.