Mozilla Will Include Ads In Its Firefox Browser
Ads are coming to the New Tab page of Mozilla Firefox. The company announced the new move, Tuesday, during the annual meeting of the Interactive Advertising Bureau in California.
This is a slight paradigm shift for sure, considering how New Tab pages have remained ad-free before. Darren Herman, Mozilla’s VP of Content Services, says the content in the new Directory Tile program will include “pre-packaged content for first-time users. Some of these tile placements will be from the Mozilla ecosystem, some will be popular websites in a given geographic location, and some will be sponsored content from hand-picked partners to help support Mozilla’s pursuit of our mission.”
Darren says that Mozilla is “excited about Directory Tiles because it has inherent value to our users, it aligns with our vision of a better Internet through trust and transparency, and it helps Mozilla become more diversified and sustainable as a project. While we have not worked out the entire product roadmap, we are beginning to talk to content partners about the opportunity, and plan to start showing Directory Tiles to new Firefox users as soon as we have the user experience right.”
The revenue opportunity is significant, as Mozilla sees 100 billion tile impressions in the U.S. alone each year, according to a company spokesperson.