Tag: sony

Sony Launches a new range of Cybershot Cameras TX200v, WX50 and WX70 (PR)

Sony Has just launched three new cameras to add to their Cybershot Range. The DSC-TX200V has an 18.2 megapixel Exmor R CMOS sensor, 26mm 5x optical zoom lens, 1080/60p video capture and a 3.3-inch Xtra Fine TruBlack OLED touchscreen. Sony promises the BIONZ processor can reduce image and video noise considerably. The camera also has a very fast autofocus, and the best bits remain waterproof till 16 feet. The camera is also sealed and well protected from cold and dust.

TX200

The other two cameras the WX50 and WX70 both pack a 16.2 megapixel Exmor R CMOS sensors, 25mm 5x optical zoom lenses, 12 megapixel stills during video capture, and 1080/60i HD shooting. Sony has added the Camera effects that everyone loved in the NEX series of cameras. the WX50 has a 2.75inch screen whereas the WX70 has a 3 inch screen. Both cameras have a huh outdoor visibility touchscreen.

WX50

WX70

[toggle title_open=”Press Release” title_closed=”Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

SONY INTRODUCES NEW ASSORTMENT OF COMPACT, HIGH-POWERED CYBER-SHOT® CAMERAS

New Lineup Features High-Resolution Sensors, Enhanced Low-light Performance and Fast Auto-Focus

SAN DIEGO, Jan. 29, 2012 – Sony’s newest Cyber-shot® digital still cameras make it easy to capture beautiful memories anytime and anywhere.

Three new models include the DSC-TX200V model from the ultra-thin Cyber-shot T series and the DSC-WX70 and DSC-WX50 models from the stylish, traditionally designed W series, each featuring a high-resolution “Exmor R” CMOS sensor and an improved BIONZ™ image processor that together boost low light performance and enhance auto-focus speeds, among other benefits.

“We continue to innovate in the compact camera space, finding new ways to help consumers produce high-quality photos and videos as easily as possible, regardless of lighting conditions” said Yosuke Tomoda, director of the Cyber-shot business at Sony Electronics.

“With new technologies designed to improve the overall imaging experience – including extended creativity, control and more – this new lineup of Cyber-shot cameras delivers impressive results with stylish, pocket-sized bodies.”

High-Resolution, High-Speed, High-Quality
The new TX200V camera features a newly developed 18.2 MP “Exmor R” CMOS sensor, the highest-resolution currently offered in the “point and shoot” market, and a new BIONZ™ processor, which work together to create images and video files with extremely low noise. The advanced model also offers lightning-fast AutoFocus speeds of approximately 0.13 seconds in daytime and 0.25 seconds in low-light situations (speeds may vary based on shooting conditions), helping to ensure you never miss the moment.

Additionally, the TX200V Cyber-shot showcases a new beautiful, reinforced glass design with a large, 3.3-inch (8.3cm) Xtra Fine™ TruBlack OLED wide touch-screen. It is also water-proof (up to 5m or approx.16 feet), dust-proof and freeze-proof (up to 14oF), and features a “Photo Creativity” interface that lets users easily adjust creative settings to produce unique, custom-styled photos.

The new WX70 and WX50 models each are equipped with a high-resolution 16.2 MP “Exmor R” CMOS sensor, with the WX70 featuring a 3.0-inch 921k dot LCD touch-screen and the WX50 featuring a slightly smaller 2.7-inch LCD screen.

All-Around Performance
Each of the new Cyber-shot cameras features a new “Extra High Sensitivity” technology, which minimizes unwanted noise in low-light shooting conditions. For consumers who want to get closer to their subjects without losing quality, these new models have “Clear Image Zoom” technology, which boosts optical zoom to 2x virtual capability (i.e. 5x optical zoom to 10x virtual zoom) at full camera resolution.

The TX200V, WX70 and WX50 cameras also offer image stabilization during video and still shooting. Using technology borrowed from the Sony Handycam® lineup, the “Optical Steady Shot Active Mode” drastically reduces blurring caused by camera shake while on the move. All models can shoot video in Full HD resolution.

Additional notable features of the new lineup include nine “Picture Effect” options for expanded creativity, “Dual Record” capabilities, 3D shooting modes (3D Still Image, 3D Sweep Panorama and Sweep Multi Angle), fast shooting speeds (10 fps burst mode) and more.

Product Specs, Pricing and Availability
The new assortment of cameras and an expanded range of stylish accessories, including the new LCS-WM and LCS-THT soft carrying cases, will be available this March at Sony retail stores and online (www.store.sony.com) as well as other authorized retailers throughout the Sony dealer network. Detailed specs are below:
• The DSC-TX200V camera will be available in silver, red, and violet for approximately $500. Features include:
• 18.2 MP “Exmor R” CMOS sensor
• 26mm equivalent lens with 5x optical zoom, 10x virtual zoom via “Clear Image Zoom” technology
• “Extra High Sensitivity” technology enhances low-light shooting capabilities
• Lightning-fast AF speed of approximately 0.13 second in daylight, 0.25 seconds in low-light (speeds may vary based on shooting conditions)
• Beautiful, slim reinforced glass design with 3.3-inch (8.3cm) Xtra Fine™ Tru-Black OLED wide touch-screen
• Waterproof (up to 5m,16 feet), dustproof and freeze-proof (up to 14oF)
• Captures 13 MP equivalent still images while shooting video via “Dual-Record”
• Full HD Movie Shooting capability (1920×1080/60p) and Optical SteadyShot Active Mode
• Photo Creativity interface and 9 “Picture Effect” options for creating unique, custom-styled photos and video

• The DSC-WX70 camera will be available in silver, black, pink, violet and white for approximately $230. Features include:
• 16.2 MP “Exmor R” CMOS sensor, 3.0-inch 921k dot LCD touch screen
• 25mm equivalent lens with 5x optical zoom, 10x virtual zoom via “Clear Image Zoom” technology
• “Extra High Sensitivity” technology enhances low-light shooting capabilities
• Captures 12 MP equivalent still images while shooting video via “Dual-Record”
• Full HD Movie Shooting capability (1920×1080/60i) and Optical SteadyShot Active Mode
• 9 total “Picture Effects” options, allowing for creative, custom styled photographs

• The DSC-WX50 camera will be available in silver and black for approximately $200. Features include:
• 16.2 MP “Exmor R” CMOS sensor, 2.7-inch LCD screen
• 25mm equivalent lens with 5x optical zoom, 10x virtual zoom via “Clear Image Zoom” technology
• “Extra High Sensitivity” technology enhances low-light shooting capabilities
• Captures 12 MP equivalent still images while shooting video via “Dual-Record”
• Full HD Movie Shooting capability (1920×1080/60i) and Optical SteadyShot Active Mode
• 9 total “Picture Effects” options, allowing for creative, custom styled photographs

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January 30, 2012
CES 2012: Sony Ericsson Launches Xperia NX and Xperia acro HD for Japan, Xperia S for the World

Sony Ericsson will launch two new phones in Japan, The Xperia acro HD has features like mobile wallet and TV tuner along with a 720p display. All of which is put on a 1.5GHz dual-core processor. The acro HD will come in qua, black, sakura and ceramic colors.

The world will get a Xperia S, 1.5GHz dual-core processor, 4.3-inch 1280 x 720 display, 1GB of RAM, and a massive 12 megapixel rear camera, complete with Sony’s Exmor R backlit sensor. The Xperia S will be available in both 16GB and 32GB models, though unfortunately Sony has chosen not to include a microSD slot for expandable storage. The device should come to markets in March 2012

Japan also gets a Xperia NX which is the Japanese version of the Xperia S, in different colors and slightly different specs.

[toggle title_open=”Press Release” title_closed=”Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

Introducing four new Xperia smartphones at CES 2012
10 January 2012

Xperia S – the first smartphone in the Xperia NXT series – next generation smartphones from Sony.
Xperia ion – the first LTE smartphone from Sony, exclusive with AT&T in the US
Xperia NX and Xperia acro HD – two smartphones for the Japanese market

9 January, 2012, Las Vegas, Nev. – Sony Ericsson is showing visitors to the 2012 International CES Show a fully connected entertainment world with the first Xperia™ smartphones from Sony®*, including Xperia S, the first smartphone from the Xperia NXT series – next generation smartphones from Sony, and new Xperia smartphones made specifically for the US and Japanese markets, all with access to premium entertainment services and easy connectivity to other screens within the world of Sony.

The new Xperia smartphones announced are:

Xperia ion, first LTE Xperia smartphone from Sony available exclusively with AT&T in the US (above right).
Xperia S, the first smartphone in the Xperia NXT series – next generation smartphones from Sony, with Sony HD for stunning viewing experiences (above left).
Two new smartphones for the Japanese market:
Xperia acro HD, the follow-up to Xperia acro with popular Japan-specific features including infrared port data exchange, mobile wallet and mobile TV.
Xperia NX, a variant of Xperia S for the Japanese market.

Bert Nordberg, CEO for Sony Ericsson commented, “CES marks an important milestone for both Sony Ericsson and Sony with the introduction of the first smartphones from Sony. As the market continues to evolve into a world where we consume content and entertainment across multiple screens, the Xperia portfolio will deliver a mobile experience that is an important cornerstone of Sony’s strategy to provide seamless connectivity and networked entertainment across smartphones, TV, laptops and tablets.”

Sony Ericsson also unveiled a number of Android accessories that enhance the smartphone experience:

Xperia Smart Tags, small NFC enabled tokens that are used to launch pre-configured and personalised settings when you swipe an NFC Android smartphone against them.
Smart Wireless Headset pro, Bluetooth™ stereo headset that also works as a standalone MP3 player and radio when detached from the phone.
SmartWatch, micro display for Android to wirelessly access calls, messages and applications.
SmartDock for Xperia ion, an HDMI dock that turns Xperia ion into a mini-PC by connecting it to a USB keyboard, mouse and big screen TV.

Availability
Xperia S will be available to consumers globally from the first quarter 2012. Xperia ion will be available exclusively in the U.S. from AT&T in the second quarter 2012. Xperia NX and Xperia acro HD will be available in Japan from this spring.
For full details on all products news, please visit the press room www.sonyericsson.com/press and the product blog blogs.sonyericsson.com/products/

*For illustrative purposes only. Not for commercial use or re-sale. Use of “Sony” brand subject to regulatory approval.

Legal
1) Facts and features may vary depending on local variant. 2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2011

The Liquid Identity logo is trademark or registered trademark of Sony Ericsson Mobile Communications AB. Sony, Walkman and Zappin are trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at: www.sonyericsson.com/cws/common/legal/disclaimer.

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2010, R1A

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January 11, 2012
iGyaan Holiday Guide : Best Smartphones for 20000 Rupees
Continuing on with our Tradition of Holiday Guides today we bring the best phones under the 20,000 Rupees mark (15,000 – 20,000), Of course you can check out our under 15,000 guide and Under 10,000 Guide if they better suits your purpose.

(In order of preference)

Android Phones

Samsung Galaxy R (Rs. 20,000) : Have 20k to spend? This is our pick for smartphone under the 20 thousand mark. The dual core smartphone is available at online retailers for prices well below 19k including deals, searching will get you a good deal. The phone performs great and a review done for the second time, by us, will fill you in on required info.

LG Optimus 2X (Rs 18,599) : Although the phone fared poorly in our review, The device has been rooted, modded and been patched to fix all software glitches of the stock ROM, This is a alternative dual core smartphone for the modder and cellphone tweaker. This phone will keep you busy for hours. If you plan to mess around with software on your device this is your poison. Although this may not help you Our Review is here

Motorola Defy Plus (Rs 17,000) : The best rugged phone in this class, with Android 2.3 Gingerbread, 512MB ram a 3.7 inch WXGA screen and endless hours of outdoor fun. This is your device if you love the outdoors but want in on the latest smartphone action. The Defy Plus will most probably get the ICS update since it has all supporting hardware ( Considering that Motorola is almost a Google entity now) . Our complete review with the higher priced Xperia Active is here.

Sony Ericsson Xperia Neo V ( Rs 17,499) : Five words : “Timescape plus Mobile Bravia Engine” define what Android on a smartphone should look like. There is nothing that looks and performs as good as the TimeScape UI (Considering only Android OS)on Sony Ericsson Phones ( according to us) The phone is powered with a 1GHZ scorpion processor and features a 3.7 inch Screen with MBE. It has 512 MB Ram and Android 2.3 with a confirmed upgrade for Ice Cream Sandwich. Our Review is Here

There are of-course others that didn’t make the list, Our Reviews can be seen for those:
Blackberry

Curve 9360 (Rs. 19,000) : The curve that runs OS 7, a fix for those who are not yet ready to shift to a full touch Blackberry, and those who are not ready to switch to Android or the likes of iOS. The device is the slimmest Blackberry yet at only 11mm. 800 MHz processor 512MB Ram and 512MB Rom. Check out our Video.

Curve 9380 ( Rs 20,000): The first full touch curve, it brings BB OS 7 and a range of nice changes to the blackberry users, 800 MHz cpu , 512 MB Ram and 512 MB Rom is carried on from its younger cousin above. The device also features a nice 3.2” HVGA+ touch screen with a 480 X 360 pixel resolution at 188ppi. Check out our full review.

iOS

iPhone 3Gs ( Rs 20,000) : Two years old but still selling strong, the iPhone 3Gs supports iOS 5, iCloud, iMessage, Airplay and everything except FaceTime. If you hurry you can cash in on the new iOS 5.0.1 Jailbreak and even get Siri working on it. What else could you ask from a two year old phone. in terms of specs, it runs at 600MHz, has 16GB internal storage and 256MB Ram. The AppStore is the largest app market although most new apps may not perform great on the 3Gs. But hey you still get asked the question : “You have an iPhone”? Read our Editorial Here

Symbian

Nokia E6 (Rs. 17,000) : The business power seller from Nokia, If you don’t use a Blackberry, you use a Nokia E Series phone. A Qwerty marvel from Nokia, the device features 2.46-inch Touchscreen making it the first Touch Type – Nokia E Series. The device is loaded with Symbian Anna and comes with a 680 MHz processor, 8 MP camera and a very long battery life, bundled with a excellent build quality. Check out our Unboxing and Review Video

Nokia 701 (Rs. 17,800) : Although stocks are limited on this recently released phone, it seems like a promising option for the Symbian lover, Running the new ~~Symbian Belle~~ Nokia Belle, the device features a 3.5-inch capacitive touchscreen with a resolution of 640 x 360 px. Inbuilt NFC, 1 GHz processor and 8MP Camera with 720p (30fps) Video. Our Review will be out shortly.

Windows Phone

Samsung Omnia W (Rs 18,990) : Launched upwards of 25k , Samsung has fiercely dropped the price of the Omnia taking into record the Nokia Lumia Marketing campaign. The device has a nice 3.7 Inches WVGA Super AMOLED display, 1.4GHz Qualcomm Snapdragon Processor, and 5MP AF Camera With LED Flash including a VGA front camera. Comes with Windows Phone Mango 7.5 and Samsung Apps. Our Review is Coming Soon

Nokia Lumia 710 (Rs 19,999) : Finally available the Nokia Lumia Series brings the first versions of Nokia Phones running WP7.5 to India. Powered by a 1.4 GHz Qualcomm Scorpion Processor the Lumia 710 is the smaller sibling of the highly advertised Lumia 800. This device has 3.7-inch TFT LCD touchscreen display screen with 480 x 800 pixel and a 5MP camera + LED flash. It also has a 512 MB RAM and has Adreno 205 GPU. iGyaan Review Out Shortly.

Other phones that were not designed for Windows 7.5, but still support it fully include the following,( and you can possibly find a good deal on them):

HTC HD 7 : 19,500

HTC Mozart : Rs 19,000

Dell Venue Pro : Rs 20,000

Stay tuned for more Holiday Guides.
December 28, 2011
Sony sells its stake in SLCD back to Samsung for US$ 939 Million (PR)

Sony has sold its stake in the SLCD division of Samsung, the initial tie up was a 50%-50% partnership between the two companies. The venture was started seven years ago and now the companies have decided to part ways. The 50% stake that Sony owned was bought back by samsung for a sum of US $ 939 million, and Sony believes that it will continue engineering efforts for LCD developments in the future alongside Samsung.

[toggle title_open=”Press Release” title_closed=”Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]Sony and Samsung Shift to New LCD Panel Business Alliance

• Samsung to acquire all of Sony’s shares of S-LCD, making the joint venture its wholly-owned subsidiary
• Sony and Samsung enter into a strategic agreement for supply and purchase of LCD panels.

Tokyo, Japan – Sony Corporation (“Sony”) and Samsung Electronics Co., Ltd. (“Samsung”) today announced that the two companies have signed agreements to transition the current business relationship with respect to LCD panels.

Under the agreement, Samsung will acquire all of Sony’s shares of S-LCD Corporation (“S-LCD”), the two companies’ LCD panel manufacturing joint venture, making S-LCD a wholly owned subsidiary of Samsung. In consideration for the share transfer, cash consideration of approximately KRW 1.08 trillion* will be paid to Sony by Samsung. Concurrently, the two companies have entered into a new strategic agreement for the supply and purchase of LCD panels with a goal of enhancing the competitiveness of both companies. The agreement also allows Sony and Samsung to continue cooperative engineering efforts focused on LCD panel technology.

For Sony, this transaction will enable it to monetize its shares in S-LCD and aims to secure a flexible and steady supply of LCD panels from Samsung, based on market prices and without the responsibility and costs of operating a manufacturing facility. With whole ownership of S-LCD, Samsung anticipates heightened flexibility, speed and efficiency in both panel production and business operations.

Established in April 2004, S-LCD has continued to deliver advanced and cost-competitive LCD panels to both of its parent companies, contributing to the expansion of the respective parties’ TV businesses, and the large-sized LCD TV market overall. However, LCD panel and TV market conditions have now changed. In order to respond to such challenging conditions and to strengthen their respective market competitiveness, the two companies have agreed to shift to a new LCD panel business alliance.

The share transfer and payment are targeted to close by the end of January 2012, subject to necessary approvals from regulatory authorities.

As a result of this transaction, a non-cash impairment loss of approximately JPY 66 billion is expected to be incurred by Sony in the third quarter of the fiscal year ending March 31, 2012, due to the reevaluation of its S-LCD shares. This loss includes an impact from the fluctuation of exchange rate. Despite this one-time loss, Sony estimates that the transaction will result in substantial savings on and after January 1, 2012 in respect of costs associated with its
procurement of LCD panels. The current estimate of the yearly savings in respect of such costs is approximately JPY 50 billion, compared to LCD panel procurement costs estimated for the fiscal year ending March 31, 2012. Neither the one-time loss nor the estimated cost savings were included in Sony’s forecast of consolidated financial results for the current fiscal year ending March 31, 2012, announced on November 2, 2011. Sony is currently reevaluating this forecast, taking into account this transaction and other factors that might affect its full year FY2011 consolidated financial results forecast.

Facts about S-LCD
Established: April 26, 2004
Capital: KRW 3.3 Trillion
(Samsung Electronics: 50% plus 1 share, Sony: 50% minus 1 share)
Representative: Location: Production Items:
Donggun Park, CEO
Tangjeong, Chung Cheong Nam-Do, South Korea 7th and 8th generation Amorphous TFT LCD
*Note: The final amount of such payment will be determined based on S-LCD’s financial statements as of the end of December 2011.[/toggle]

December 27, 2011
Sony and Ericsson literally get divorced, to become Sony in Mid 2012

The court of MiddleSex has announced a Divorce b/w Sony and Ericsson and the latter has till the mid of 2012 to clear out their stuff and vamoose. Sony Ericsson will be renamed Sony in mid 2012 as apart of a merger break up decided earlier this year. Sony Vice President Kristian Tear said that the company will have a “‘fierce” advertising campaign to push the brand back into the eyes of the consumer.

[Times of India]

December 6, 2011
Sony to intro PS4 in time for Xbox 720

So we all have heard news that the next version of Microsoft’s gaming console will come next year around E3 time. Sony’s gaming division is also tracking the growing rumours of a new Microsoft console, with the aim being to release its PlayStation4 .

PlayStation Europe president Jim Ryan, said it would be “undesirable” for Sony to launch a new console “significantly later” than the next version of the Xbox, to avoid handing Microsoft another huge lead. This makes Sony’s plans clear to announce the PS4 sooner and not later than the launch of the Xbox 720.

November 28, 2011
Google Launches Google Music , only in the US now

Yet another music service launched, yet another disappointing story for India. The company is partnering with Universal, EMI, Sony Music and no less than 23 independent labels on the service that covers about 13 million songs in total, 8 million of which are available today.

Google Music will have a number of exclusive offerings from the labels, including concerts from the likes of The Rolling Stones, Coldplay, Pearl Jam and The Dave Matthews Band, and the exclusive debut of Busta Rhymes’ latest album. The DIY-like software allows virtually anyone to sell and price their music,, brilliant for upcoming Artists.

Here is hoping this one arrives in India as promised.

November 17, 2011
End Of Days: Sony Buys out stake from Sony Ericsson at €1.05 billion

Rumors are all out, and put to an end. Sony has confirmed that it will buy out its stake from the JV of Sony Ericsson for a whopping €1.05 billion in exchange for its 50 percent. This will give Sony full ownership of the company soon to be rebranded worldwide. This will also enable the company to have a more systematic alignment with the arsenal of tablets and PCs it plans in the future.

The buyout will also give IP cross-licensing agreement and ownership of “five essential patent families” to ensure they stay in the mobile phone business. The separation will be finalized in Jan 2012.

[toggle title_open=”Press Release” title_closed=”Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]Ericsson: Sony to acquire Ericsson’s share of Sony Ericsson

October 27, 2011, 08:16 (CEST)

Sony Ericsson to become a wholly-owned subsidiary of Sony and integrated into Sony’s broad platform of network-connected consumer electronics products
The transaction also provides Sony with a broad IP cross-licensing agreement and ownership of five essential patent families
Ericsson to receive EUR 1.05 billion cash payment
Sony and Ericsson to create wireless connectivity initiative to drive connectivity across multiple platforms
Ericsson (NASDAQ:ERIC) and Sony Corporation (“Sony”) today announced that Sony will acquire Ericsson’s 50 percent stake in Sony Ericsson Mobile Communications AB (“Sony Ericsson”), making the mobile handset business a wholly-owned subsidiary of Sony.

The transaction gives Sony an opportunity to rapidly integrate smartphones into its broad array of network-connected consumer electronics devices – including tablets, televisions and personal computers – for the benefit of consumers and the growth of its business. The transaction also provides Sony with a broad intellectual property (IP) cross-licensing agreement covering all products and services of Sony as well as ownership of five essential patent families relating to wireless handset technology.

As part of the transaction, Ericsson will receive a cash consideration of EUR 1.05 billion.

During the past ten years the mobile market has shifted focus from simple mobile phones to rich smartphones that include access to internet services and content. The transaction is a logical strategic step that takes into account the nature of this evolution and its impact on the marketplace.

This means that the synergies for Ericsson in having both a world leading technology and telecoms services portfolio and a handset operation are decreasing. Today Ericsson’s focus is on the global wireless market as a whole; how wireless connectivity can benefit people, business and society beyond just phones. Consistent with that mission, by setting up a wireless connectivity initiative, Ericsson and Sony will work to drive and develop the market’s adoption of connectivity across multiple platforms.

“This acquisition makes sense for Sony and Ericsson, and it will make the difference for consumers, who want to connect with content wherever they are, whenever they want. With a vibrant smartphone business and by gaining access to important strategic IP, notably a broad cross-license agreement, our four-screen strategy is in place. We can more rapidly and more widely offer consumers smartphones, laptops, tablets and televisions that seamlessly connect with one another and open up new worlds of online entertainment. This includes Sony’s own acclaimed network services, like the PlayStation Network and Sony Entertainment Network,” said Sir Howard Stringer, Sony’s Chairman, Chief Executive Officer and President. Mr Stringer also noted that the acquisition will afford Sony operational efficiencies in engineering, network development and marketing, among other areas. “We can help people enjoy all our content – from movies to music and games – through our many devices, in a way no one else can.”

“Ten years ago when we formed the joint venture, thereby combining Sony’s consumer products knowledge with Ericsson’s telecommunication technology expertise, it was a perfect match to drive the development of feature phones. Today we take an equally logical step as Sony acquires our stake in Sony Ericsson and makes it a part of its broad range of consumer devices. We will now enhance our focus on enabling connectivity for all devices, using our R&D and industry leading patent portfolio to realize a truly connected world” said Hans Vestberg, President and CEO of Ericsson.

When Sony Ericsson started its operations on October 1, 2001, it combined the unprofitable handset operations from Ericsson and Sony. Following a successful turnaround the company has become a market leader in the development of feature phones by integrating Sony’s strong consumer products knowledge and Ericsson’s telecommunications technology leadership. The WalkmanTM phone and Cyber-shotTM phone are well known examples.

With the successful introduction of the P1 in 2007, Sony Ericsson early on established itself in the smartphone segment. More recently, the company has successfully made the transition from feature phones to Android-based Xperia(TM) smartphones. By the end of the third quarter of 2011, Sony Ericsson held a market share of 11 percent (by value) in the Android phone market, representing 80 percent of the company’s third quarter sales. During its ten years in operation Sony Ericsson has generated approximately EUR 1.5 billion of profit and paid dividends totalling approximately EUR 1.9 billion to its parent companies. Prominent models include “XperiaTM arc” and “XperiaTM mini” which received 2011 EISA Awards, while recent notable additions to the lineup include “XperiaTM PLAY” and “XperiaTM arc S”.

The transaction, which has been approved by appropriate decision-making bodies of both companies, is expected to close in January 2012, subject to customary closing conditions, including regulatory approvals.

Ericsson has accounted for its 50 percent share in Sony Ericsson according to the equity method. Following completion of the transaction, Ericsson will have no outstanding guarantees relating to Sony Ericsson and will no longer account for Sony Ericsson as an investment on balance sheet. The transaction will result in a positive capital gain for Ericsson which will be defined after closing of the transaction.

SEB Enskilda is acting as Ericsson’s sole financial advisor in the transaction.[/toggle]

October 27, 2011

Sony Ericsson Xperia Active Unboxing

The new Sony Ericsson Xperia Active left starts where the likes of the Defy left off. With a host of interesting things in the box, the Xperia Active promises to be a delight for those with an active lifestyle.

SPECS

Network	GSM/GPRS/EDGE 850/900/1800/1900
Price	20,500/- INR
Frequency	Quad Band
Phone Style	Touch Screen Candy Bar
OS	Android 2.3.4
Thickness	16.5 mm
Length	92 mm
Width	55 mm
Weight	110.8g
Built-in Memory	1GB ROM (up to 320MB free) , 512 MB RAM
Additional Memory	microSD™, up to 32GB
High-speed Data	UMTS/HSPA 900/2100
Connectivity	3.5 mm audio jack,Bluetooth™ technology,WiFi
Screen Size	3″, 320 x 480 Pixels, Dust and water resistant
Secondary Screen Size	N/A
Screen Colours	16,777,216 color TFT
Camera	5-megapixel, digital zoom – up to 8x,image stabiliser
Camera Resolution	HD video recording 720p
Colors	Black-RedOrange , Black with White , White-RedOrange , White – White
Ringtones	Polyphonic, MP3, Truetone
Music Player	Yes
Music Formats	TBC
Radio	Yes
Speaker	Yes
Processor	1 GHz Qualcomm Snapdragon S2 processor
Internet	Yes
Browser	HTML
Games	Yes
Battery	Li-Ion 1200 mAh

IMAGES

UNBOXING VIDEO

iG Tech Labs

October 16, 2011

Sony Plans to buy out Ericsson’s part from Sony Ericsson, Move up in the Cell phone world

Sony has decided to take some action about its current global standing in the top cellphone vendors list. Currently at 6th place , Sony has decided to finalize the deal between Sony and Ericsson that will give total control of the mobility division to sony and hence all future devices will be known as “Sony Mobiles” and not “Sony Ericsson”. Ericsson currently roughly $1.3 to $1.7 billion worth of mobile technology patents are the main reason for the partnership buyout.

[Wall Street Journal]

October 7, 2011
Sony PS Vita announced, with live Augmented Reality Gaming and 3 Hour battery

Yes it has been days since the new Sony PS vita was announced to be launched in December in Japan, then came the news of Reality Fighters, a game exclusive to the Sony Playstation Vita that uses real time Aug reality to form players and scenarios for gaming.

But the low down that has come today is the battery life f the new PS vita. where most PSPs of today rake in about 3.5 to 5.5 hours of play time depending on game type and battery size. The PS Vita (has the same processing abilities as a full blown PS3) will have a gaming battery life of 3-5 hours a 10-20% lower life than the previous model.

Game On?

September 17, 2011
What up at iGyaan in the coming weeks!
iGyaan has got a chunk load of goodies for you in the coming days, weeks and months.

Apart from the usual mobile devices that we will continue to unbox and review for you guys we also have a bunch of other goodies com in your way.
1. HP Touchpad Review – Since HP dropped prices on the Touchpad, it becomes one of the most sought after devices. We go full hands on reviewing for you.
2. Blackberry Bold 9900 – The best Bold ever from Blackberry we give you an In-depth Review
3. Asus Transformer + Keyboard dock – We Unbox / Review and Compare the Transformer Tablet for your pleasure
4. The Galaxy Tablets – The latest and greatest Tablets from Samsung this season will be unboxed , shown and compared with the best of the best.
5. Sony Ericsson Xperia Pro : Mods/ Roms and rooting along with edits and themes ( iGyaan Version of Mod your device)
6. Canon Mark 1 Mouse + Numpad + calculator – Ever since its launch I wanted this mouse and We Show it Off iGyaan Style.
7. Blackberry Phones Series : Blackberry Torch 2 /3 and all othe OS 7 phones will be shown off in style
8. Mobile Cases / Earphones and Accessories – We Bring you the latest add ons for your gadgets.
9. Nikon S9100 Digicam full Review
So Stay tuned as iGyaan rocks your Gadget dreams and don’t forget we have a bunch of contests coming your way soon.
September 13, 2011
Sony Tablet S Arrives 16th Sept worldwide, October in India

Why do companies do this to us, on one hand mobile phones arrive to India faster than the US. Whereas technology arrives later, The Sony made Tablet S, which is gathering a lot of attention in the US, especially because of its bookish design, is all set to arrive 16th September in the US and UK.

Bharat plans to get his hands on with the device since he is there for a Tech-Confrence and meeting. But in the meantime for those who are already in the US can get a glimpse of the tablet at Best-Buy who are displaying the device prior to launch.

September 12, 2011
IFA 2011: Sony Ericsson announces Xperia Arc S, Launch in India 2nd week November (PR)
Sony Ericsson has launched an upgraded version of the Xperia Arc, dubbed the “ARC S”, with a host of upped specifications.
- 1.4GHz Qualcomm MSM8255 processor
- 8.1 megapixel camera
- Exmor R sensor
- 3D sweep panorama
- 4.2-inch Reality Display that we’ve seen in the original Arc
SE India confirms the device will hit India in November around the 28k price mark

[toggle title_open=”Press Release Collapse” title_closed=”Press Release” hide=”no” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]Sony Ericsson unveils its fastest entertainment experiences to date with Xperia™ arc S
31 August 2011

Xperia™ arc S has a powerful 1.4 Ghz processor delivering up to 25% faster entertainment compared to Xperia arc ™
Winner of the EISA award “European Camera Phone 2011-2012″*

31st August 2011, Berlin, Germany – Sony Ericsson today unveiled Xperia™ arc S at Sony’s press conference in conjunction with IFA in Berlin. Taking the award-winning sleek design from Xperia arc*,the latest addition to the Xperia™ family has a processor upgraded to 1.4Ghz, Sony 3D sweep panorama technology and access to the Sony Entertainment Network services – “Music Unlimited” and “Video Unlimited”**. Xperia™ arc S features 25% faster camera start up and media conversion , along with 20% faster web page rendering compared to Xperia™ arc***.

Consumers with a 2011 Xperia™ smartphone are now able to enjoy “Music Unlimited” and “Video Unlimited” subject to market availability**:

“Music Unlimited” has a global catalogue of over 10 million unique songs**** with access to your personal music library and ad free radio channels across multiple devices.
“Video Unlimited” (currently exclusive to Sony Ericsson Xperia™) is the ultimate source for the latest Hollywood blockbusters, all-time classics, and TV shows from all major studios.

Nikolaus Scheurer, Head of Product Marketing at Sony Ericsson said: “Xperia™ arc S is the fastest and most entertaining Xperia™ to date and it clearly demonstrates how the Xperia™ family are the best smartphones to experience great entertainment services such as Music Unlimited and Video Unlimited.”

In addition to these services, Xperia™ arc S includes best-in-class Sony technology such as 3D sweep panorama. 3D sweep panorama images can be captured and then viewed by connecting the phone to a 3D TV using the HDMI output.

Xperia™ arc S also has a visually brilliant 4.2″ Reality Display with Mobile BRAVIA® Engine, an 8.1mp camera with HD video capability and Sony’s award winning Exmor R™ for mobile image sensor that enhances still images and videos even in low light conditions.

Consumers also have access to a uniquely social entertainment experience of sharing and discovery with Facebook inside Xperia™, plus the extensive world of Android with over 250,000 applications.

Xperia™ arc S at a glance:

Super fast 1.4 GHz processor
3D and 2D sweep panorama photography
8.1 MP camera with Exmor R™ for mobile image sensor
4.2″ Reality display with Mobile BRAVIA® Engine
Latest Android™ platform Gingerbread 2.3

Sony Ericsson Xperia™ arc S will be available globally in selected markets from Q4 2011.
For full details all products news, please visit the press room and the product blog:
http://www.sonyericsson.com/cws/corporate/press/pressreleases/latestnews
http://blogs.sonyericsson.com/products/

* Xperia™arc S and Xperia™ arc are winners of the EISA (European Imaging and Sound Association) award for European Camera Phone 2011-2012. Xperia™ arc is also the winner of the prestigious red dot Product Design Award 2011

** Availability of Sony Entertainment Network services:

“Music Unlimited” and “Video Unlimited” are expected to become available on Xperia™ arc S and launch timing will vary by region. Customers will be notified when services are available.
Markets for Video Unlimited: USA, Italy, Spain, Germany, UK, France, Australia, Canada and Japan
Markets for Music Unlimited: USA, Italy, Spain, Germany, UK, France, Australia, Ireland, New Zealand

*** Based on internal tests.
**** The number of songs available from this catalogue varies by region

Colour

Pure White
Midnight Blue
Misty Silver
Gloss Black
Sakura Pink

Facts 1)2)

Size: 125 x 63 x 8.7 mm
Weight: 117 grams
Operating system: Google™ Android 2.3.4 (Gingerbread)
Processor: 1.4 GHz Qualcomm Snapdragon MSM8255

Camera

3D sweep panorama
8.1 megapixel camera
16x smart zoom
Aperture f/2.4
Auto focus
Face detection
Face recognition
Flash/LED
Geo tagging
HD video recording (720p)
Image stabiliser
Red-eye reduction
Scene detection
Self-timer
Send to web
Smile detection
Sony Exmor R™ for mobile image sensor
Sweep panorama
Touch capture
Touch focus
Video light
Video recording
Video stabiliser

Music

Album art
Bluetooth™ stereo (A2DP)
Music tones (MP3/AAC)
PlayNow™ service
Sony Ericsson Music Player
TrackID™ music recognition
xLOUD™ Loudness Enhancement Technology

Internet

Android Market™
Bookmarks
Google™ search
Google Voice™ Search
Pan & zoom
Web browser (WebKit)

Communication

Call list
Conference calls
Facebook™ application
Facebook inside Xperia™ 2.0
Google Talk™
Noise Shield
Polyphonic ringtones
Sony Ericsson Timescape™
Speakerphone
Twitter™ (Timescape™integration)*
Vibrating alert

Messaging

Conversations
Email
Google Mail™
Instant messaging
Multimedia messaging (MMS)
Predictive text input
Sound recorder
Text messaging (SMS)

Design

Auto rotation
Keyboard (on-screen, QWERTY)
Live wallpaper
Picture wallpaper
Reality Display with Mobile BRAVIA® Engine
Screenshot capturing
Swipe to write
Touch screen

Entertainment

* This service may not be available in every market

3D games
Accelerated Adobe Flash Video
Media browser
Motion gaming
Video Unlimited
Music Unlimited
Radio (FM radio with RDS)
Video streaming
YouTube™*

Organiser

Alarm clock
Calculator
Calendar
Document readers
E-Manual
Flight mode
Google Calendar™
Google Gallery 3D
Infinite button
Phonebook
Setup guide
Widget manager

Connectivity

3.5 mm audio jack
aGPS
Bluetooth™ technology
DLNA Certified™
Google Latitude™
Google Maps™ with Street View
HDMI support
Media Transfer Protocol support
Micro USB support
Modem
Native USB tethering
Synchronisation via Facebook™
Synchronisation via Google Sync™
Synchronisation via Sony Ericsson Sync
Synchronisation via Exchange ActiveSync®
USB mass storage
USB High speed 2.0 support
USB OTG
Wi-Fi®
Wi-Fi® Hotspot functionality

Display

16,777,216 colour TFT
Capacitive multi-touch
4.2 inches
854 x 480 pixels (FWVGA)
Shatter proof sheet on scratch-resistant mineral glass

Memory

Phone memory (user-free): Up to 320MB
Memory card support: microSD™, up to 32GB

Networks

UMTS HSPA 900, 2100
GSM GPRS/EDGE 850, 900, 1800, 1900

UMTS HSPA 800, 850, 1900, 2100
GSM GPRS/EDGE 850, 900, 1800, 1900

Battery life

Talk time GSM/GPRS: Up to 7 hrs 25 min*
Standby time GSM/GPRS: Up to 460 hrs*

Talk time UMTS: Up to 7 hrs 35 min*
Standby time UMTS: Up to 460 hrs*

Music listening time: Up to 37 hrs*
Video playback time: Up to 6 hrs 25 min*

In the kit

Xperia™ arc S
Removable battery
Stereo portable handsfree
8GB microSD™ memory card
Charger
Micro USB cable for charging
Synchronisation and file transfer
User documentation

*According to GSM Association Battery Life Measurement Technique. Battery performance may vary depending on network conditions and configurations, and phone usage

Legal
1) Facts and features may vary depending on local variant. 2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.[/toggle]
September 1, 2011
IFA 2011: Sony Announces worlds lightest E-reader with multitouch (PR)

Sony has announced the worlds lightest E-Reader weighing in at just 168 grams (5.93 ounces) and is just 8.9mm thin. The E reader also has a 600 x 800, 16-level gray scale E Ink Pearl display along with 1.3 GB of usable internal storage plus microSD expansion of up to 32GB.

The device will be available in Europe in October for around $149 and India in December for 9000 INR.

Looking at the button configuration the base operating system on the device appears to be Android.

[toggle title_open=”PRESS RELEASE” title_closed=”PRESS RELEASE” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]

Sony Introduces World’s Lightest 15.2cm (6″) eReader with Enhanced Touchscreen

31 August 2011

· Hold effortlessly in one hand: just 168 grams and 8.9mm thin
· Browse and download a huge range of eBooks via Wi-Fi
· Turn pages smoothly, zoom in and out, look up in dictionary or make notes, all on advanced, high-contrast touchscreen
· Borrow eBooks directly and wirelessly from your public library
· Over one month of battery life* lets you read without recharging on holidays or trips away
· Available in three fashionable colours: red, white and black

Treat yourself to the most natural and immersive reading experience with the new Reader™ Wi-Fi® (model PRS-T1) from Sony – the world’s lightest1 15.2cm (6″) eReader that also features an enhanced touchscreen.

Now with Wi-Fi, Reader gives you the additional freedom to buy, borrow or get eBooks for free wherever there’s a wireless connection available.

From the latest releases to popular titles and classics, it’s easy to browse and download titles in seconds from a huge range of compatible bookstores and other web sites. You will also be able to purchase and download eBooks and periodicals via Wi-Fi from the rapidly-expanding catalogue available at the Reader™ Store2. What’s more, Reader Wi-Fi is the worlds’ first3 eReader that will allow you to borrow eBooks wirelessly from public libraries thanks to simple, seamless access on the device4 via an on-screen ‘Public Library’ icon.

Slipping effortlessly into a bag or pocket, Reader Wi-Fi is no bigger than a paperback book. 8.9mm thin and weighing just 168 grams it’s supremely comfortable to hold, with a gently curving profile that fits naturally in your hand.

Enjoying your favourite book is even more of a pleasure with the advanced Dual Touch screen. E Ink® Pearl electronic paper displays a clear, glare-free, high contrast image that’s easy to read for hours, even in direct sunlight.

Touch the screen to choose a book. Swipe a finger to turn the page, or zoom in and out by pinching your fingers together or apart. Tap on a word and hold to find its meaning from two built-in English language dictionaries. Words can also be translated to and from English using ten built-in translation dictionaries. You can even write notes on the page or highlight text with a finger or the supplied stylus – just like a real book.

Finding your way around the longest title is refreshingly quick and intuitive. Bookmark pages and return to them instantly, or search for particular passages and jump straight to the text you’re looking for.

While you’re reading, get extra information easily on a word or phrase with in-text access to Google™ and Wikipedia® look-ups. A simple browser also lets you download other compatible5 documents from the web via Wi-Fi for easy reading while you’re on the move.

Reader Wi-Fi handles a wide range of digital formats, including the popular EPUB eBook standard plus PDF and TXT documents. View your collection of digital photos on screen, or plug in a pair of headphones and listen to stored music tracks while you’re reading. The front cover image of your current title or a favourite photo can be displayed as a screensaver when Reader is in standby.

Fine-tune your reading experience with eight adjustable font sizes plus a choice of six font styles. Screen contrast and brightness are easily adjusted for comfortable viewing in any lighting conditions.

Its long battery life lets you read for over one month without needing a recharge (3 weeks with wireless on). Reader Wi-Fi can be used while the battery charges via USB on a connected PC, so there’s no need to interrupt your favourite book.

With a capacity of 2GB – enough to hold around 1,200 eBooks – internal memory space is easily expanded with an optional microSD card to hold tens of thousands more.

Style-matched optional accessories for your Reader include a form-fitting cover with built-in lighting arm that angles for reading at night or in dimly lit places.

Reader Wi-Fi with Pottermore download offer6

Sony’s first offer in its collaboration with J.K. Rowling’s eagerly anticipated Pottermore website (www.pottermore.com) is a specially-created limited edition of Reader Wi-Fi (PRS-T1) which includes a voucher that enables Harry Potter fans to download the first Harry Potter eBook title, Harry Potter and the Philosopher’s Stone, from Pottermore. Pottermore, a unique website which builds an exciting and immersive online experience around the Harry Potter books and is the exclusive retailer of the Harry Potter digital eBooks, is partnered by Sony.

Reader Wi-Fi (model: PRS-T1) by Sony is available in Europe from October 2011, depending on country.

1 The world’s lightest eBook Reader with diagonal screen size of 15.2 cm (6″) as of 31st August 2011.

2 Reader Store will soon be available in Europe, coming first to the UK, Germany and Austria in 2011.

3 World’s first according to Sony research as of 31st August 2011.

4 Requires valid library card. Device feature – available only in UK, US, and Canada.

5 Unencrypted ePub and PDF files.

6 Availability of Reader Wi-Fi Pottermore special edition varies by country.

[/toggle]

September 1, 2011