In a long conversation with Micromax CEO Rahul Sharma, we found out a lot about why the company went silent for a long time. A conversation that was long overdue and why the company needed to rework their backend to comeback to the market.
Micromax still is one of the largest smartphone vendors in the country, while their premium and flagships did not do so well in 2016, the company sold a large number of entry level smartphones and feature phones. However, once a big advertising giant, Micromax seems to be losing pace to Chinese competition like Xiaomi, Oppo and Vivo who target the market by bombarding it with budget phones.
Rahul Sharma, was keen to let us know a few thing about the phone. The fact that the Dual 5 is a Dual camera phone, and with the pictures he showed off from his recent skiing trip the camera setup seems impressive. He also spoke about a new button that sits on the left side of the phone which serves a purpose he said which he will reveal at launch. For Micromax the Dual 5 will be first of a series of “Dual” phones, possibly all with dual cameras.
The Dual 5 is made out of metal and has a 5.5 inch form factor and a design which is quite identical to the HTC 10 in look and feel. Rahul also mentioned that the phone is “the most secure phone in India” which are bold claims, considering that the market is struggling with whether or not to use phone banking and store vital information on their phones.
Watch the full video to get more details.
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