In a long conversation with Micromax CEO Rahul Sharma, we found out a lot about why the company went silent for a long time. A conversation that was long overdue and why the company needed to rework their backend to comeback to the market.
Micromax still is one of the largest smartphone vendors in the country, while their premium and flagships did not do so well in 2016, the company sold a large number of entry level smartphones and feature phones. However, once a big advertising giant, Micromax seems to be losing pace to Chinese competition like Xiaomi, Oppo and Vivo who target the market by bombarding it with budget phones.
Rahul Sharma, was keen to let us know a few [...]