Micromax in an event on 22 August has launched the Canvas Infinity with a bezel-less display for Rs 9,999.
The Canvas Infinity features an all-metal design with plastic top and bottom ends and a brushed metal finish to accommodate the antennas. The device sports a 5.7-inch 1440 x 720 px IPS LCD display with an 18:9 aspect ratio and a 2.5 curved glass on top. Interestingly, LG recently launched the Q6, which also sports an 18:9 display and is priced at Rs 14,990. The Canvas Infinity is powered by a 2,900 mAh battery and runs Android 7.1 Nougat out of the box, the company has promised an update to newly launched Android 8.0 Oreo in the coming months. The smartphone has [...]
In a long conversation with Micromax CEO Rahul Sharma, we found out a lot about why the company went silent for a long time. A conversation that was long overdue and why the company needed to rework their backend to comeback to the market.
Micromax still is one of the largest smartphone vendors in the country, while their premium and flagships did not do so well in 2016, the company sold a large number of entry level smartphones and feature phones. However, once a big advertising giant, Micromax seems to be losing pace to Chinese competition like Xiaomi, Oppo and Vivo who target the market by bombarding it with budget phones.
Rahul Sharma, was keen to let us know a few [...]
India’s homegrown brand Micromax may not have seen good days in the past few year, but, it appears that the company is planning a comeback to the market. The company which had become popular thanks to their budget alternatives to big brands like Samsung and HTC back at a time where players like Xiaomi and OnePlus were nonexistent, now is challenged by many big smartphone players offering budget smartphones.
The smartphone market has become extremely aggressive and competitive, forcing big players like Samsung, Sony and Moto to launch products that compete with the budget alternatives of Chinese brands. While for [...]
Micromax’s Canvas 6 comes in after a mega revamp of the company, a new logo and new management. But is it enough to get a new outlook towards the brand? Or will Micromax need to do more?
The new canvas features a 5.5 inch display and a full metal body. The sharp edges are not very comfortable and pinch the hand. The phone is 173 gms in weight and 8.7 MM thick. Check out the unboxing video below. The phone is available for pre-order (here) and will start shipping 18th May.
Specs Micromax Canvas 6 Display 5.5 inches Full HD Resolution 1920 x 1080p Dimensions TBA / 173gm Processor MT6753 1.3GHz Octa coreMT6753 1.3GHz Octa [...]
Micromax Canvas is a name that popularised Micromax with the new market of India. The latest Canvas from the company is the Canvas 5 and comes at a time where Micromax needs it the most.
The device is a big improvement from the build quality standards of the company and has a lot to offer for a consumer at a price of Rs. 11999. The phone goes on sale today online and offline.
The handset has decent specifications, however only to be burrowed by the likes of its own YU Yureka Plus. The new Canvas has a fantastic 2.5 D curved glass that not only looks good and feels great to use, the aesthetic makes the device look a lot more premium.
The handset also [...]
Starting the week right is Micromax’s launch of its ultra budget smartphone. Meet the Canvas Xpress 2 – it comes with a 13MP camera, a 5-inch HD display, 1GB RAM and is only priced at Rs. 5,999.
Chinese companies have spoilt Indian buyers by offering high-end specs at affordable prices and Indian companies are trying hard to keep up. This is Micromax’s attempt.
You’d expect that such a smartphone would be a product of the company’s subsidiary Yu Televentures. But Micromax decided to swoop in and bring out its own budget offering.
A few days back, iGyaan leaked the news about an upcoming budget smartphone by Micromax. We reported that the new device included a sleek gold and black design, Snapdragon 615, and a 13MP rear camera.
While we were wrong about the chipset, we got the rest of the details right. In an iGyaan Launchpad episode, iGyaan’s Founder, Bharat Nagpal sat down with Shubhajit Sen, CMO of Micromax to discuss the new Canvas Xpress 2.
Watch the whole conversation here:
In December 2014, Micromax launched Canvas Xpress to compete with Motorola’s [...]
Micromax has had a good year. It has seen a comfortable rise in its market share as Samsung has steadily dropped down. In Q2 of this year, the company outsold Samsung according to market research consulting firm, CounterPoint Research. It has also partnered with CyanogenMod and will be bringing the custom ROM based device under the brand name ‘Yu’ in the Indian market soon. While everybody waits for the Yu phones to come out, Micromax has gone ahead and pulled a Motorola. The company will be launching its phone in the same price segment as the Moto E and that too exclusively on Flipkart.
The company will be launching [...]
Micromax has recently transitioned into a newer dimension of phones, from bulky and dated phones running older versions of Android, the trend is now to get shapely, sleek devices with Android KitKat out of the box. The current flagship, aka the Micromax Canvas Gold A300, is a testament of that, and while the Canvas Knight was burning our desires (quite literally), the Golden boy here may have turned our mood around. Let’s see how it holds up.Overview
[pullquote_left]The oddly questionable gold colour is far from that of the iPhone 5s[/pullquote_left]
The Canvas Gold A300 is yet another flagship Canvas phone from the company that promises a roundup of [...]
After our exclusive story on Micromax’s lineup of Windows Phone devices headed towards you, Micromax has today confirmed a launch for the same on the 16th of June. The even will be held in New Delhi and the flagship Canvas running Windows Phone is said to be scheduled for launch.
As previous information points out the new Canvas Windows phone will have :Qualcomm Snapdragon 800 chipset. 2 GB RAM. 16 GB storage. 5 inch display (AMOLED rumored) 1920 x 1080p Resolution 16GB Storage microSD Expandability 13 MP main camera (Possible 4K video) 5 MP front camera (with Selfie Mode) 2500 mAh Battery Unibody Design
The company has new [...]
Micromax has let out yet another sensation into the market, or has it? Micromax today announced the new Micromax Canvas 4 A210, a double jump in model number but no real jump in specs. The phone is priced at Rs. 17990 and is available to purchase today.Initial Impressions
At the first glance the phone will remind you of each and every Canvas phone you have seen till date, plastic design and glass front and the Micromax Canvas 4 A210 is no different. The built quality is much improved over the previous edition Canvases but it is identical to many a smartphone already in the market. [...]
Micromax today launched their new flagship device, the Micromax Canvas 4. It has been priced at Rs. 17,999/-.
It replaces the Micromax Canvas HD at the pinnacle of Micromax’s Canvas lineup, so we take a look at what it offers over the HD.
When we talk about the screen, both the Micromax Canvas HD and the Canvas 4 sport 720p HD IPS LCD displays. Both feature a MediaTek MT6589 chipset with quad-core CPU’s clocked at 1.2 GHz.