Tag: htc india

HTC To Make A Comeback In India This Month

HTC was one of the most iconic brands in India a couple of years ago. Similar to Nokia, HTC went through rough waters that had seen them backing off from the Indian market altogether. The Taiwan based company had numerous reasons for its losing market standing and has distanced itself from the Southeastern Asian country for more than a year now. According to a fresh report, however, HTC is seeking to make a comeback to the developing countries smartphone market.

HTC Wildfire E1

One of the many reasons why HTC had to bail out of India was its pricing and marketing. The smartphone from the company was known to be premium built on even a few of its mid-range devices, however, this, in turn, couldn’t justify their high prices. In comparison, at the time companies like Xiaomi and OnePlus were just emerging that targeted the low to mid and top tier markets respectively. Both companies had aggressively priced their handsets which struck a right chord with the Indian audience. Hence, the companies and its overpriced products felt rather obsolete in value.

HTC Desire 12

Now, a brand new report from sources close to the company revealed that HTC will arrive in the Indian market in August. Inone Technology distribution network will be partnered with the company for the launch of its new flagship series. It is expected that HTC will launch new smartphones in the next few days or weeks with a couple of new features. It is exciting to see brands that were popular in India make a comeback to the market. The new launch would mark the first official release in a little more than a year.

HTC Desire 10 Pro

Also Read: Realme Is Set To Launch A Smartphone With 64MP Quad Camera On 8th August

HTC needs to be prepared to face stiff competition as the smartphone industry is more populated than when it had originally pulled out. Samsung’s A series of smartphone, Xiaomi, Oppo and Vivo are giants in the Indian market so HTC has their work cut out for them. Unfortunately, information regarding the upcoming HTC devices is still sparse. Stay tuned for more information which is expected to be available in the arriving days.

August 2, 2019
HTC Launches the Desire 728G in India, Priced at Rs. 17,990

Last month we had mentioned HTC is planning to launch the Desire 728G in India. Today, HTC has indeed launched the phone at a price of Rs. 17,990. The smartphone is offered in Purple Myst and White Luxury colour variants and is available at major offline retailers.

“The new HTC Desire 728G Dual SIM brings distinctive design into a feature-rich smartphone, providing you with a great value smartphone which you can truly make your own. We want to provide a powerful, fully customisable experience to our customers, and the HTC Desire 728G Dual SIM brings this in abundance,” said Faisal Siddiqui, President, HTC South Asia during the launch.

The HTC Desire 728G Dual SIM is housed in a stylish, elegant body and boasts a clean yet striking finish. The device features a 5.5-inch HD (729×1280 pixels) display. It is powered by a 1.3GHz MediaTek octa-core processor paired with 1.5 GB of RAM and 16 GB of internal storage expandable up to 2 TB via MicroSD card slot.

The handset also features a 13 MP primary camera with BSI sensor, f/2.2 aperture and LED flash, and a 5 MP front camera with 1080p video recording capabilities, a 2,080 mAh battery, and will run on Android 5.1.1 Lollipop. Other connectivity features include dual-SIM card slots, Wi-Fi 802.11b/g/n, Bluetooth 4.1 and GPS. The dual SIM, however, does not support 4G.

Online sales of the HTC Desire 728G have yet to begin. We’ll bring word as and when the device becomes available with online retailers in India.

November 9, 2015
HTC to Discontinue Several Phone Models in Order to Keep Up Numbers

HTC Corp. has come under a lot of slack, for the past couple of years for being “confused, unoriginal and uncompetitive”. With their shares having fallen by 51 percent so far, the Taiwanese smartphone makers have reportedly announced, that they would be cutting jobs and discontinuing models so that they can focus on high-end devices, which they hope will enable them to compete with Apple Inc. and Samsung.

“The cuts will be across the board,” said Chief Financial Officer Chialin Chang, “they will be significant.”

He also mentioned that the cost reductions would extend up to the first quarter of the following year, but no further information has been reported.

The company seems to have been losing its market share both in the high-end as well as the low ranged sectors, with Apple and Samsung electronics in the former and Chinese rivals at the latter range, taking over rapidly.

Reports suggest that Chang also mentioned HTC’s strategy for the coming quarter would be – to bank on selling high-end smartphones in India where the company is said to have 20 percent market share of phone priced between approximately Rs.15,946 and Rs.25,514.

However, while most analysts are still skeptical of HTC’s stable continuance, it is to be seen whether this strategy will work for them or not.

August 7, 2015

HTC Rolls Out the New Desire 826, Priced at Rs. 26,900

Today, HTC launched Desire 826 in India. This is the 20^th addition to the HTC Desire series, which was first launched in 2010. The Desire 826 runs on Qualcomm Snapdragon 615 octa-core 1.7GHz 64-bit processor and uses Android Lollipop with HTC Sense. The phone comes with 2 GB of RAM and has a storage capacity of 16 GB, which can expand upto an additional 128 GB.

A dual SIM phone, it supports 2G, 3G, CDMA and 4G LTE, which will lure the Indian users towards it. The battery capacity is 2600 mAh, which seems a little less since the phone is supporting four different types of network.

HTC claims that the 5.5-inch display with 1080p resolution will bring “cinematic quality to your mobile world”. To enhance the audio, HTC has used HTC BoomSound with Dolby Audio, just like in the One ME phone, which was launched yesterday.

The Desire 826 sports a 13 MP rear camera and an UltraPixel front camera, both capable of recording video in 1080p resolution.

The phone is available in a variety of colors such as White Birch, Blue Lagoon and Purple Fire. The phone can also be customised with HTC Dot View Case.

HTC Desire 826 will be made available in India by the end of June 2015 and is priced at Rs. 26,900.

Specifications	HTC Desire 826
Display	5.5-inch Full HD 1080p
Processor	Qualcomm Snapdragon 615 octa-core 1.7GHz
RAM	2GB
Storage	16 GB expandable Upto 128GB
Rear Camera	13MP, f2.2, BSI Sensor, 1080p Video Recording
Front Camera	HTC Ultrapixel, f2.0
Battery	2,600mAh
Operating System	Android Lollipop with HTC Sense
Price	Rs. 26,900

June 25, 2015

HTC Brings Out the One ME in India, Priced at Rs. 40,500

HTC had added a new one to its One series – the One ME, a dual SIM phone which the company describes as “a stunning device which reinterprets the HTC way that people can relate to.”

Weighing at 155 grams, the body is a lightweight polycarbonate with metallic effects on the front and mirror-polished sides to match the black matte panel. The stain-resistant body has integrated multi-directional fingerprint reader that allows the user swift and secure access to the phone. It comes in two colours – Classic Rose Gold and Meteor Grey.

The phone runs on MediaTek Helio X-10 Octa-core processor and uses Android Lollipop with HTC Sense on top. The One ME has 3 GB of RAM and has a storage capacity of 32 GB, expandable upto 2TB, which is more than the One E9+. Also, the battery capacity is 2840 mAh, which is slightly more than E9+.

Like the previous One series phone E9, the One ME boasts a 5.2 inch display with 2K resolution. As far as audio is concerned, the One ME uses HTC BoomSound with Dolby Audio to deliver the Dolby 5.1 surround sound effect.

The One ME will include HTC Connect, which will allow the user to switch music and movies on the phone to the home system seamlessly. HTC Connect lets the user wirelessly stream content on the phone to a compatible TV or stereo with a simple three finger swipe.

The One ME comes with the 20 MP rear camera with LED flash while the front boasts a 4 Ultra Pixel camera. HTC claims that this will allow the user to take photos even in low-light situations.

HTC One ME will be available with select partners from the end of June 2015 and is priced at Rs. 40,500.

Specifications	HTC One ME
Display	5.2-inch WQHD (1440×2560)
Processor	MediaTek helio X10 Octa-Cora 2.2 GHz
RAM	3GB
Storage	32GB expandable Upto 2TB
Rear Camera	20MP, f2.2, BSI Sensor, 4K Video Recording
Front Camera	HTC Ultrapixel, f2.0
Battery	2,840mAh
Operating System	Android Lollipop with HTC Sense
Price	Rs. 40,500

June 24, 2015

Spec Battle : Samsung Galaxy S6 Vs Samsung Galaxy S6 Edge Vs HTC One M9+

Today, HTC brought out the One M9+ in India, skipping the speculated launch of the original M9 unveiled at MWC 2015. The One M9 might not make its way to the Indian sub-continent, but we’ve got the bigger Plus version to weigh against its competition. The top of the line smartphone packs hefty specifications, which may even manage to put a dent in Samsung’s market.

Let’s check out how the smartphones fare against each other:

Specs	HTC One M9+	Samsung Galaxy S6	Samsung Galaxy S6 Edge
Display	5.2-inch WQHD (1440x2560p)	5.1-inch QuadHD Super AMOLED (577ppi)	5.1-inch QuadHD Super AMOLED (577ppi)
Processor	2.2GHz octa-core MediaTek MT6795T	2.1 GHz Quad + 1.5 GHz quad Exynos 64-bit	2.1 GHz Quad + 1.5 GHz quad Exynos 64-bit
RAM	3GB	3GB	3GB
Storage	32GB, expandable up to 128GB	32GB, not expandable	32GB, not expandable
Rear Camera	20MP + 2MP Duo Camera	16MP with F1.9 + OIS	16MP with F1.9 + OIS
Front Camera	4MP HTC UltraPixel	5MP	5MP
Battery	2840mAh	2550mAh	2600mAh
Operating System	Android 5.0.2 Lollipop with HTC Sense 7	Android 5.0.2 Lollipop	Android 5.0.2 Lollipop
Price	Rs. 52,500	Rs. 49,900	Rs. 58,900

Clearly, the pricing of the phone might lead the audience to shift focus on the Galaxy S6 rather than HTC One M9+, especially since the smartphone runs on a MediaTek processor. The display size of the phones is similar, and the RAM of the three handsets also stands parallel. The battery and rear camera of the HTC One M9+ are slightly bumped up, but overall the devices hold comparable specifications.

Since we’ve got our hands on both the devices, we have to admit that the HTC One M9+ feels more sturdy in the hand. Another area where HTC One M9+ wins is the fact that it comes with an expandable memory option, a feature that would be appreciated by many. HTC has brought the One M9+ to compete with the big-sized rulers in the Indian market. We’ll have to now wait and watch how this move turns out for the company.

April 14, 2015

HTC Skips One M9, Announces the Bigger One M9+ for India

Today, HTC refreshed its smartphone line-up in India with the launch of three new devices, the Desire 326G, the One E9+ and the One M9+. Surprisingly, there is no One M9 for the Indian market and the Taiwanese smartphone manufacturer has popped up a bigger sibling of its latest flagship. The 326G handset is an addition the Desire series, while the latter two are high-end gadgets. Coming on to the One M9+, the device is priced at Rs. 52,500 and will go on sale starting May 3 in the country.

The latest offering weighs just 168g and sports a 5.2-inch WQHD (1440x2560p) display. The device houses a 2.2GHz octa-core MediaTek MT6795T processor, coupled with 3GB RAM and 32GB inbuilt storage space. The handset comes with MicroSD card slot for expanding the storage volume up to 128GB. The One M9+ runs on Android 5.0.2 Lollipop with HTC Sense 7 UI on top. A 2840mAh battery is attached to the phone to juice it up all day long.

Coming on the optics of the phone, then the handset boasts a 20MP Duo camera setup with F2.2 aperture, along with additional options like the sapphire cover lens, auto-focus, BSI sensor and 4K video recording. The front of the phone features HTC UltraPixel 4MP with F2.0 aperture and 1080p HD video recording to capture selfies.

Connectivity options include NFC, Bluetooth, Wi-Fi, DLNA, CIR, Micro-USB port and an audio jack. Customers can choose from Amber Gold and Silver Gold colour options. Along with that, the device will come with one year insurance package that will cover accidental and liquid damages.

Here’s a brief look at its specs:

Specs	HTC One M9+
Display	5.2-inch WQHD (1440x2560p)
Processor	2.2GHz octa-core MediaTek MT6795T
RAM	3GB
Storage	32GB, expandable up to 128GB
Rear Camera	20MP
Front Shooter	HTC UltraPixel 4MP
Battery	2840mAh
Operating Sytem	Android 5.0.2 Lollipop with HTC Sense 7 UI
Price	Rs. 52,500

Wondering what India is missing out on? Check out our hands on with the HTC One M9:

April 14, 2015

HTC One M9 is Arriving in India on 14th April

HTC launched its new flagship device at MWC this year with much fanfare. The company now seems to be ready to bring it to India. The company has sent out invites for the One M9 launch in India scheduled for the 14th April. It has been said that this device addresses all the shortfalls of the last HTC flagship, the One M8.

Throwing some light on its specifications – the HTC One M9 is powered by an all new Qualcomm Snapdragon 810 chipset, a 64 bit SOC, with an Octa core 2.0 GHz CPU. It offers 3GB of RAM and 32 GB storage which is expandable upto 128 GB. The company also provides 115 GB of Google Drive. The device runs Android Lollipop out of the box and is juiced up by a 2800 mAh battery. It also offers features like quick charge which improves the charge times.

The most stand out improvement of this device is the camera. This new handset offers a 20 MP shooter with a sapphire lens cover. And on the front, is the ultrapixel camera for your selfie needs.

So if you are a fan of HTC’s designing superiority and were waiting for the One M9 to make a landfall in India, well your wait is about to end. Read and watch our hands on review of the new HTC One M9 right here.

April 9, 2015

HTC Launches Desire 826 with Dual Front-Facing Stereo Speakers Priced at Rs. 25,990

Recently HTC brought to its Indian fans a much-awaited smartphone, the Desire 826. The device falls in mid-range category and comes at a price of Rs. 25,990. Launched in colour options White Birch, Blue Lagoon and more, the handset will be available with major retailers soon.

The overall look of the Desire 826 is no different than the other Desire series phones. With a weight of 183g, the smartphone boasts a 5.5-inch Full HD 1080p display. The phone features two SIM card slots that supports 4G LTE network. Powered by a 64-bit octa-core Qualcomm Snapdragon 615 clocked at 1.7GHz, the Desire 826 packs 2GB Of RAM and 16GB of internal storage space. There is an additional card slot to expand the memory of the phone up to 128GB. The phone runs on Android Lollipop.

Coming to its camera specifications, then HTC Desire 826 has a powerful 13MP rear camera with auto-focus and BSI sensor. The camera can record videos at 1080p. The front also flaunts an equally aggressive camera of 13MP that features auto-focus and a BSI sensor. HTC BoomSound with Dolby Audio Surround is fitted onto the device that gives a high quality sound environment. The handset is the first to boast dual front-facing stereo speakers.

The Desire 826 gets its juice from the 2600mAh Li-polymer battery, which is enough for a single day of usage. Connectivity options include stereo audio jack, Bluetooth, Wi-Fi and micro-USB port. The sensors housing the device include Accelerometer, Proximity sensor, Ambient light sensor, Compass sensor and Magnetic sensor.

Here’s a quick look at its specifications:

Specs	HTC Desire 826
Display	5.5-inch Full HD 1080p
Processor	1.7GHz octa-core Qualcomm Snapdragon 615
RAM	2GB
Internal Memory	16GB, 128GB expandable
Camera	13MP rear, 13MP front
Battery	2600mAh
Operating System	Android Lollipop
Price	Rs. 25,990

April 4, 2015

What To Expect From HTC One M9

Just like every year, the start of new tech quarter brings the release of some highly anticipated devices, including the HTC One M9, allegedly called “Hima.” HTC is getting ready to release the newest version of the HTC One smartphone and there is great excitement to see what the new flagship from HTC packs.

Considering the predecessor handsets, the HTC One M9 should have an excellent feature set. Recent leaks suggest that the company will be launching ‘Hima’ in March, after the Mobile World Congress 2015, same as the HTC One M8.

A recent leak revealed that HTC will hold a separate press launch for the smartphone like what the company did last year when it released the M8. According to the rumours, the flagship handset will be released alongside two other smartphones – Hima “Ace” and its Chinese variant Hima “Ultra”. The “Ace” variant will sport a plastic body and not the signature metal casing of HTC smartphones.

More importantly, these smartphones will be powered by MediaTek processors and not Qualcomm’s Snapdragon SoC. HTC already packed MediaTek processors in its previous smartphones – Desire 310, Desire 516 and Desire 820.

The leak also suggested that people may be in for some excellent features in the new HTC One M9. Among these are the next generation Snapdragon 810 SoC, new Sense 7 plus 3GB RAM. The camera, however, remains debatable as some people believe it to be around 16 MP while others expect a 20.7 MP resolution from Sony.

Along with this, another leak noted that the new HTC One M9 or Hima will come in several colour variants: gold, gunmetal gold, silver and grey. The leak included that the announcement may come around January, but the expected official commercial release is around March 2015.

As of now the new flagship is referred as Hima or One M9, has no solid leak regarding the name. Until HTC comes forward to confirm these rumours, it is a toss up and should be taken with a grain of salt.

December 29, 2014

Hands On : HTC Desire 820 and an Exclusive in Matte Finish

HTC at an event today in New Delhi has launched three new devices in its Desire series –Desire 820, Desire 820Q and Desire 816G. While the Desire 816G is already available in the market, the first two will ship during the first week of November in India.

HTC was mum on the exact date and pricing of the coveted Desire 820 units and are apologetic about the lack of availability pre-diwali. The Desire 820 handsets will be available in a bunch of colors and the company is closely studying the market and the color needs. HTC will be making few colors available in the matte finish including the Grey that you see in our pictures.

Honestly the Desire 816 was a very pretty phone, this one has turned out to be much better, in the overall look and feel, it also seems lighter and more robust than the Desire 816, which like we stated in our review was amazingly sold as well.

Specs wise this is the first handset with a 64 bit architecture based Qualcomm Snapdragon 615 chipset which has a clock speed of 1.5 GHz on eight cores. 2 GB of RAM and 16 GB of Storage, along with the 128 GB Micro SD support and the 100 GB of Google Drive gives you more than needed storage capability.

The front display is bright and vivid and has excellent color reproduction and great visibility outdoors, which makes us very happy. HTC has ensured that the handset will get the Android L update, and we are not too sure if the units we saw are actually running L, specially because the software information had been locked down.

The cameras are excellent with a 13 MP snapper and a 8 MP snapper, both with 1080p quality, initial images and focus speeds are impressive and we are eager to fully review the cameras on this handset. Our review will be out shortly, so stay tuned.

As far as availability is concerned we are expecting the Desire 820 to be available on the November 7th and for around Rs. 25,999/-, but don’t quote us on it.

SPECS	HTC DESIRE 820
Display	5.5 inch, 720×1280 pixels, ~267ppi
Processor	Qualcomm Snapdragon 615 1.5 GHz octa-core (64 bit)
RAM	2GB
Storage	16GB expandable upto 128GB
Battery capacity (mAh)	2600, non-removable
Camera	Rear camera 13-megapixel Front camera 8-megapixel
Operating System	Android 4.4

September 24, 2014

#LetsTalkShop with HTC India head Faisal Siddiqui

This week in Lets Talk Shop we speak to HTC India country head Faisal Siddiqui. The man has been heading HTC in India for many a years and offers a bit of understanding on how they run shop in India.

The three most important products for HTC this year are the HTC One M8, the HTC Desire 816 and the Desire 210, with the desire 210 being the most unique product from HTC as it is the first HTC phone to have been launched under the Rs. 10,000 price bracket.

Faisal promises that the build quality and HTC lineage follows through even in the Desire 210 while most of the top end features including blink feed, quick OTA updates etc will also be seen in this entry level handset.

The Desire 816 will be getting more colors including a “fuchsia pink” apart from the white, black and orange available presently. He claims that people now like color options when buying smartphones and HTC wants to provide that option.

HTC has always been strong headed about staying away from tablets, and in the past they have remained focused with their smartphones. However, unlike previous meetings, Faisal was keen on not comment on the Tablet agenda for the company , which could mean that HTC may finally be planning tablets or that the new Nexus 8 being made by HTC rumors may be true after all.

HTC is strongly focused on building an experience in India, whether its their concept stores or their service centers. Including basic infrastructure, like Air conditioning, drinking water and a systematic approach HTC feels they can break down the long list of issues that go on with providing service in India.

As far as functioning goes, Faisal does feel that there are some major issues in running shop in India, but getting past them is what makes the challenge interesting.

If you ever want to head/run your own company, Faisal’s advice:

[quote text_size=”small” author=”Faisal Siddiqui” author_title=”HTC India”]

Always hire the right people, if you have the right team, reaching your objective is that much simpler.

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June 10, 2014
HTC Desire 200 Officially Launched With 1GHz CPU, Beats Audio

HTC has just officially announced its latest budget offering, the HTC Desire 200.

We heard yesterday about an upcoming new budget Android smartphone from HTC that was leaked before it had been announced and even starred in a hands on video. The confirmed specifications of the handset include a 3.5-inch LCD display with a resolution of 320 x 480.

Under the hood of the HTC Desire 200 is a single core Qualcomm S1 processor running at 1GHz and paired with 512MB of RAM, and the official specs of the handset lists Android but doesn’t state which version but the device leaked yesterday had Android Ice Cream Sandwich on board.

There is only 4GB of on board storage but luckily there is the option of expanding this by up to 32GB via microSD card, and on the back HTC has fitted a 5-megapixel camera with a VGA unit around the front of the device.

The removable 1,230 mAh battery is promised to provide users up to 7.5 hours of 3G talk time or 812 hours of standby. Connectivity comes in the form of Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS, microUSB, and 3G HSDPA.

Pricing and availability of the HTC Desire 200 are unknown at this point, but it’s just a matter of time until major retailers and carriers are ready to share this info.

June 18, 2013
Exclusive : HTC Butterfly Hands On

HTC finally launched the new HTC Butterfly in India, while the phone will be available in a totally limited fashion, it is truly worth admiring. The HTC Butterfly is powered by a quad core 1.5 Qualcomm Snapdragon S4 processor and 2 GB of in built RAM.

While it follows along the previous design elements of HTC devices, the HTC Butterfly seems more refined any classy. The design has a curved back so feels a lot more slim and fits well in the hands. Including a 2020 mAh battery HTC feels that the device is powered well enough, that is if you probably dont consider the heavy consumption of the 5 inch 1080p LCD3 display which has a whopping 440 ppi.

HTC Butterfly also emphasizes on authentic sound and amazing camera, continuing along with their 8-megapixel f/2.0 28mm wide-angle lens, 5-level automatic flash, backside illuminated sensor (BSI) equipped main camera and upping the game by adding a 2.1-megapixel, f/2.0, 88-degree, ultra-wide angle, front-facing camera. Everything does sound fancy, we found that the main camera does instantly click images, even if the flash is on.

The HTC Butterfly runs Android 4.1 along with HTC Sense 4+ so it has improved features such as Google Now pre-loaded. HTC has also confirmed that a update for 4.2 is in works and will be out sooner than later.

We will be coming out with an unboxing and extended comparison of the butterfly shortly so stay tuned. Till then check out our hands on images and Video shortly.

January 29, 2013
HTC Launches the new HTC Butterfly at 45,990

HTC has just launched the new HTC Butterfly in India at a price of Rs. 49,990 with a best buy price of Rs. 45990/- .

The HTC Butterfly is the global version of the J Butterfly launched in Japan last year. The phone features a 5 inch 1920 x 1080p full HD LCD3 panel which comes with Gorilla Glass 2, making it a whopping 440ppi pixel density.

It is powered by a 1.5 GHz quad-core Qualcomm Snapdragon S4 Pro processor and runs on Android 4.1 (Jelly Bean) with HTC Sense UI.

It has a 8MP auto focus camera with a 28mm lens and F2.0 aperture, BSI sensor and LED flash, 1080p HD video recording and a 2.1 MP 1080p front-facing camera. Other features include, 2GB RAM, 16GB internal memory, 32GB expandable memory with microSD.

The connectivity features include, 3G, WiFi 802.11 a/b/g/n, DLNA, Bluetooth 4.0 with aptX, HDMI via MHL, GPS + GLONASS and a 2020 mAh battery.

The unboxing and hands-on video will be coming up soon! Stay tuned!

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HTC INTRODUCES THE ULTIMATE SMARTPHONE – HTC BUTTERFLY – IN INDIA

New Delhi – January 29, 2013 – HTC Corporation (TWSE: 2498), a global leader in mobile innovation and design, today announced the availability in India of HTC Butterfly, the ultimate smartphone and the first with a full HD 1080p display. HTC Butterfly not only offers the first full HD 1080p display with the highest pixel density of any smartphone, but also features the latest Qualcomm Snapdragon quad-core processor, HTC Sense 4+ and Android Jelly Bean.

“HTC Butterfly is quite simply the most stunning smartphone HTC has created to date, with a display that people will fall in love with instantly,”said Faisal Siddiqui, Country Head, HTC India. “It offers the best experience in terms of performance, design and innovation, and is our most eagerly anticipated smartphone with rave reviews from media and consumers alike.”

The Ultimate Smartphone

With technology rivaling the latest HD TV’s, HTC Butterfly is the first smartphone to feature a true 1080p full HD super LCD 3 display with Corning® Gorilla® Glass 2 protections. It boasts an extraordinary 440 pixels per inch (PPI) on a 5-inch screen for unprecedented in-hand HD experiences that delivers the maximum pixel clarity available on a smartphone.

Designed to accentuate the incredible display, the smooth glossy finish and microgrill pattern of the sidewalls echo the superb styling and power of high tech racing cars. The beautifully crafted smartphone feels thinner than other devices of a similar size as the edges of the curved back taper to a mere 4mm for a comfortable feel in the hand or pocket.

The Qualcomm® Snapdragon™ S4 Pro processor, featuring a quad-core 1.5 GHz CPU, high-performance GPU and a full 2GB of RAM enable the seamless use of multiple apps simultaneously. With HTC Sense® 4+ and Android™ 4.1 (Jelly Bean), you get great software experiences including Google Now. HTC Butterfly is equipped with a 2,020 mAh battery and power saving software that enables long-lasting endurance, while users will also appreciate the expandable SD card slot in addition to 25GB of free Dropbox cloud storage. HTC Sense 4+ offers a wealth of easy-to-use and customizable features bringing highly sought after personalization to your phone and placing the most important content front and center. A series of intelligent features powered by HTC Sense 4+ also provides a number of improvements to the camera.

Amazing Camera

HTC Butterfly has a world-class camera that delivers fast image capture, great images even in low-light and an easy interface to capture stills and video. With an 8-megapixel f/2.0 28mm wide-angle lens, 5-level automatic flash, backside illuminated sensor (BSI), and superfast autofocus, you’ll capture amazing moments without the worry of missing a single one. Instead of choosing between photos and video, HTC VideoPic™ allows you to capture video and still images at the same time. And by simply holding the shutter button, Continuous Shooting takes multiple photos at up to four frames per second to catch all the action.

It also includes a new best-in-class 2.1-megapixel, f/2.0, 88-degree, ultra-wide angle, front-facing camera that allows more to be captured in self-portraits, and up to four people for group shots. Auto Portrait makes it easier to take photos of yourself and your friends with automatic face detection and a countdown timer so you can focus on your pose and not the shutter button. Capable of capturing 1080p HD video, the front-facing camera also provides a sharper picture during video chat.

Authentic Sound

The HTC Butterfly’s unique, built-in headset amplifier and dedicated amp for the external rear-speaker helps boost the audio signal to deliver crystal clear sound with less distortion, even at maximum volume. The combination of amplified hardware and the rich, authentic, studio-quality sound of Beats Audio™ allows music to be heard the way the artist intended, and enhances the sound quality while playing games or watching video.

Availability

HTC Butterfly will be available at a MOP (Best Buy) of Rs 45,990/- and MRP of Rs 49,900/- from January 2013 onwards in India.

About HTC

Founded in 1997, HTC Corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by HTC Sense™, a multilayered graphical user interface that vastly improves user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visitwww.htc.com.

# # #
HTC and the HTC logo are the trademarks of HTC Corporation. All other names of companies and products mentioned herein may be trademarks
of their respective owners.

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January 29, 2013