HTC To Make A Comeback In India This Month
HTC was one of the most iconic brands in India a couple of years ago. Similar to Nokia, HTC went through rough waters that had seen them backing off from the Indian market altogether. The Taiwan based company had numerous reasons for its losing market standing and has distanced itself from the Southeastern Asian country for more than a year now. According to a fresh report, however, HTC is seeking to make a comeback to the developing countries smartphone market.
One of the many reasons why HTC had to bail out of India was its pricing and marketing. The smartphone from the company was known to be premium built on even a few of its mid-range devices, however, this, in turn, couldn’t justify their high prices. In comparison, at the time companies like Xiaomi and OnePlus were just emerging that targeted the low to mid and top tier markets respectively. Both companies had aggressively priced their handsets which struck a right chord with the Indian audience. Hence, the companies and its overpriced products felt rather obsolete in value.
Now, a brand new report from sources close to the company revealed that HTC will arrive in the Indian market in August. Inone Technology distribution network will be partnered with the company for the launch of its new flagship series. It is expected that HTC will launch new smartphones in the next few days or weeks with a couple of new features. It is exciting to see brands that were popular in India make a comeback to the market. The new launch would mark the first official release in a little more than a year.
HTC needs to be prepared to face stiff competition as the smartphone industry is more populated than when it had originally pulled out. Samsung’s A series of smartphone, Xiaomi, Oppo and Vivo are giants in the Indian market so HTC has their work cut out for them. Unfortunately, information regarding the upcoming HTC devices is still sparse. Stay tuned for more information which is expected to be available in the arriving days.