HTC was one of the most iconic brands in India a couple of years ago. Similar to Nokia, HTC went through rough waters that had seen them backing off from the Indian market altogether. The Taiwan based company had numerous reasons for its losing market standing and has distanced itself from the Southeastern Asian country for more than a year now. According to a fresh report, however, HTC is seeking to make a comeback to the developing countries smartphone market.

HTC Wildfire E1

One of the many reasons why HTC had to bail out of India was its pricing and marketing. The smartphone from the company was known to be [...]

Last month we had mentioned HTC is planning to launch the Desire 728G in India. Today, HTC has indeed launched the phone at a price of Rs. 17,990. The smartphone is offered in Purple Myst and White Luxury colour variants and is available at major offline retailers.

“The new HTC Desire 728G Dual SIM brings distinctive design into a feature-rich smartphone, providing you with a great value smartphone which you can truly make your own. We want to provide a powerful, fully customisable experience to our customers, and the HTC Desire 728G Dual SIM brings this in abundance,” said Faisal Siddiqui, President, HTC South Asia during the launch.

HTC Corp. has come under a lot of slack, for the past couple of years for being “confused, unoriginal and uncompetitive”. With their shares having fallen by 51 percent so far, the Taiwanese smartphone makers have reportedly announced, that they would be cutting jobs and discontinuing models so that they can focus on high-end devices, which they hope will enable them to compete with Apple Inc. and Samsung.

“The cuts will be across the board,” said Chief Financial Officer Chialin Chang, “they will be significant.”

He also mentioned that the cost reductions would extend up to the first quarter of the [...]

Today,  HTC launched Desire 826 in India. This is the 20th addition to the HTC Desire series, which was first launched in 2010. The Desire 826 runs on Qualcomm Snapdragon 615 octa-core 1.7GHz 64-bit processor and uses Android Lollipop with HTC Sense. The phone comes with 2 GB of RAM and has a storage capacity of 16 GB, which can expand upto an additional 128 GB.

A dual SIM phone, it supports 2G, 3G, CDMA and 4G LTE, which will lure the Indian users towards it. The battery capacity is 2600 mAh, which seems a little less since the phone is supporting four different types of network.

HTC had added a new one to its One series – the One ME, a dual SIM phone which the company describes as “a stunning device which reinterprets the HTC way that people can relate to.”

Weighing at 155 grams, the body is a lightweight polycarbonate with metallic effects on the front and mirror-polished sides to match the black matte panel. The stain-resistant body has integrated multi-directional fingerprint reader that allows the user swift and secure access to the phone. It comes in two colours – Classic Rose Gold and Meteor Grey.

Today, HTC refreshed its smartphone line-up in India with the launch of three new devices, the Desire 326G, the One E9+ and the One M9+. Surprisingly, there is no One M9 for the Indian market and the Taiwanese smartphone manufacturer has popped up a bigger sibling of its latest flagship. The 326G handset is an addition the Desire series, while the latter two are high-end gadgets. Coming on to the One M9+, the device is priced at Rs. 52,500 and will go on sale starting May 3 in the country.

The latest offering weighs just 168g and sports a 5.2-inch WQHD (1440x2560p) display. The [...]

HTC launched its new flagship device at MWC this year with much fanfare. The company now seems to be ready to bring it to India. The company has sent out invites for the One M9 launch in India scheduled for the 14th April. It has been said that this device addresses all the shortfalls of the last HTC flagship, the One M8.

Throwing some light on its specifications – the HTC One M9 is powered by an all new Qualcomm Snapdragon 810 chipset, a 64 bit SOC, with an Octa core 2.0 GHz CPU. It offers 3GB of RAM and 32 GB storage which is expandable upto 128 GB. The company also provides 115 GB of Google Drive. The device runs Android Lollipop out of the box and is juiced [...]

Recently HTC brought to its Indian fans a much-awaited smartphone, the Desire 826. The device falls in mid-range category and comes at a price of Rs. 25,990. Launched in colour options White Birch, Blue Lagoon and more, the handset will be available with major retailers soon.

The overall look of the Desire 826 is no different than the other Desire series phones. With a weight of 183g, the smartphone boasts a 5.5-inch Full HD 1080p display. The phone features two SIM card slots that supports 4G LTE network. Powered by a 64-bit octa-core Qualcomm Snapdragon 615 clocked at 1.7GHz, the Desire 826 packs 2GB Of RAM and 16GB of internal storage space. There is an additional [...]

HTC at an event today in New Delhi has launched three new devices in its Desire series –Desire 820, Desire 820Q and Desire 816G. While the Desire 816G is already available in the market, the first two will ship during the first week of November in India.

HTC was mum on the exact date and pricing of the coveted Desire 820 units and are apologetic about the lack of availability pre-diwali. The Desire 820 handsets will be available in a bunch of colors and the company is closely studying the market and the color needs. HTC will be making few colors available in the matte finish [...]

This  week in Lets Talk Shop we speak to HTC India country head Faisal Siddiqui. The man has been heading HTC in India for many a years and offers a bit of understanding on how they run shop in India.

The three most important products for HTC this year are the HTC One M8, the HTC Desire 816 and the Desire 210, with the desire 210 being the most unique product from HTC as it is the first HTC phone to have been launched under the Rs. 10,000 price bracket.

Faisal promises that the build quality and HTC lineage follows through even in the Desire 210 while most of the top end features [...]