Tag: micromax canvas

  • Micromax Launches Canvas Infinity With A Bezel-Less Display For Rs 9,999

    Micromax Launches Canvas Infinity With A Bezel-Less Display For Rs 9,999

    Micromax in an event on 22 August has launched the Canvas Infinity with a bezel-less display for Rs 9,999.

    The Canvas Infinity features an all-metal design with plastic top and bottom ends and a brushed metal finish to accommodate the antennas. The device sports a 5.7-inch 1440 x 720 px IPS LCD display with an 18:9 aspect ratio and a 2.5 curved glass on top. Interestingly, LG recently launched the Q6, which also sports an 18:9 display and is priced at Rs 14,990. The Canvas Infinity is powered by a 2,900 mAh battery and runs Android 7.1 Nougat out of the box, the company has promised an update to newly launched Android 8.0 Oreo in the coming months. The smartphone has the Qualcomm Snapdragon 425 chipset with a quad-core processor clocked at 1.4GHz, Adreno 308 GPU, 3GB of RAM and 32GB of onboard storage. The internal storage is expandable up to 128GB via microSD card.  The fingerprint sensor is placed at the back below the camera.

    In terms of optics, the smartphone sports a 13MP rear-facing camera with an f/2.0 aperture, Super Pixel Mode, and an LED flash. The Super Pixel mode allows you to take multiple pictures and stitch them together for finer details in the final image. On the front is a superior 16MP camera with real time bokeh effect and Auto Scene Detection. This feature smartly detects the lighting conditions and changes camera settings before you click a picture. Micromax has taken advantage of the tall display and added “preview on the go” feature which allows you to preview pictures that you click without leaving the camera app, much like what LG does with the camera app.

    Micromax has clearly tipped this phone to ride on its “bezel-less” display and a competitive price. The Micromax Canvas Infinity will be available on Amazon India exclusively for Rs 9,999 with registrations starting today and sales beginning from September 1. The company has also announced that the smartphone will retail offline later on.

  • Micromax to Launch Dual 5 Smartphone on 29th March

    Micromax to Launch Dual 5 Smartphone on 29th March

    In a long conversation with Micromax CEO Rahul Sharma, we found out a lot about why the company went silent for a long time. A conversation that was long overdue and why the company needed to rework their backend to comeback to the market.

    Micromax still is one of the largest smartphone vendors in the country, while their premium and flagships did not do so well in 2016, the company sold a large number of entry level smartphones and feature phones. However, once a big advertising giant, Micromax seems to be losing pace to Chinese competition like Xiaomi, Oppo and Vivo who target the market by bombarding it with budget phones.

    Rahul Sharma, was keen to let us know a few thing about the phone. The fact that the Dual 5 is a Dual camera phone, and with the pictures he showed off from his recent skiing trip the camera setup seems impressive. He also spoke about a new button that sits on the left side of the phone which serves a purpose he said which he will reveal at launch. For Micromax the Dual 5 will be first of a series of “Dual” phones, possibly all with dual cameras.

    The Dual 5 is made out of metal and has a 5.5 inch form factor and a design which is quite identical to the HTC 10 in look and feel. Rahul also mentioned that the phone is “the most secure phone in India” which are bold claims, considering that the market is struggling with whether or not to use phone banking and store vital information on their phones.

    Watch the full video to get more details.

     

  • Micromax Plans a Big Comeback – Will Launch Several Phones This Month

    Micromax Plans a Big Comeback – Will Launch Several Phones This Month

    India’s homegrown brand Micromax may not have seen good days in the past few year, but, it appears that the company is planning a comeback to the market. The company which had become popular thanks to their budget alternatives to big brands like Samsung and HTC back at a time where players like Xiaomi and OnePlus were nonexistent, now is challenged by many big smartphone players offering budget smartphones.

    The smartphone market has become extremely aggressive and competitive, forcing big players like Samsung, Sony and Moto to launch products that compete with the budget alternatives of Chinese brands. While for India’s brands, especially those who depend on Chinese OEM manufacturers to manufacture their products, the margins continue to shrink.

    This made it difficult for Micromax to tackle the current market, and while the company was plagued by bad market reputation, and poor after sales service, there were issues within the organizational structure.

    Our sources tell us that Micromax has prepared and is ready to hit the market with mid-rangers phones priced around the Rs. 15,000 price bracket. These phones will offer up not only a few interesting features and specifications but will also include impressive warranties. The first series of smartphones from Micromax should start appearing end of March or early April.

    Micromax’s Online brand YU will also see a revamp and major launches in the coming months. Micromax appears to have re-organized the company’s structure and is planning more products for the mobile accessories market as well.

    Micromax’s twitter handle also recently became active with some news of an upcoming smartphone.

    Recent leaks have shown that the next Micromax smartphone will come with dual cameras, which may make the tweet above more make more sense.

  • Micromax Canvas 6 Unboxing

    Micromax Canvas 6 Unboxing

    Micromax’s Canvas 6 comes in after a mega revamp of the company, a new logo and new management. But is it enough to get a new outlook towards the brand? Or will Micromax need to do more?

    The new canvas features a 5.5 inch display and a full metal body. The sharp edges are not very comfortable and pinch the hand. The phone is 173 gms in weight and 8.7 MM thick. Check out the unboxing video below. The phone is available for pre-order (here) and will start shipping 18th May.

     

    Specs

    Micromax Canvas 6

    Display 5.5 inches Full HD
    Resolution 1920 x 1080p
    Dimensions TBA / 173gm
    Processor MT6753 1.3GHz Octa coreMT6753 1.3GHz Octa core
    GPU Mali-T720
    RAM 3GB
    Storage 32GB flash storage
    Rear Camera 13 MP, f/2.0, phase detection autofocus
    Front Camera 8 MP
    Expandability microSD, up to 64 GB
    Battery  Li-Po 3000 mAh
    Connectivity 4G+, Wi-Fi 802.11ad, VoLTE, Wi-Fi Direct, hotspot, Bluetooth v4.1, A-GPS, GLONASS, NFC, VoLTE
    OS Android 5.1
    Price Rs. 13999

     

     

  • Micromax Canvas 5 Hands On Review : Unboxing Video

    Micromax Canvas 5 Hands On Review : Unboxing Video

    Micromax Canvas is a name that popularised Micromax with the new market of India. The latest Canvas from the company is the Canvas 5 and comes at a time where Micromax needs it the most.

    The device is a big improvement from the build quality standards of the company and has a lot to offer for a consumer at a price of Rs. 11999. The phone goes on sale today online and offline.

    The handset has decent specifications, however only to be burrowed by the likes of its own YU Yureka Plus. The new Canvas has a fantastic 2.5 D curved glass that not only looks good and feels great to use, the aesthetic makes the device look a lot more premium.

    Micromax Canvas 5 1

    The handset also features Gorilla Glass 3 on the front glass and a front facing flash. Running everything is a MT6753 chip with eight cores at 1.3 GHz. Owners will get 3 GB of RAM which comes in real handy especially if you do a lot of gaming. The phone has an fast and fluid UI and runs Android 5.1 with sober customizations from Micromax not affecting usability a lot.

    Micromax Canvas 5 8

    The handset has a metal frame that adds rigidity and polish along with rounded edges and a matte finish that feels excellent. The back panel is plastic and has a faux leather finish that is soft to touch and easy to grip onto.

    Micromax Canvas 5 5

    The camera app is appreciated with lots of modes and pro features like those found on flagship Samsung Galaxy phones. You also get apps to re touch images and mostly do makeup etc.

    The phone scored over 32000 on benchmarks and has been found to be 95% better than devices in the range. Gaming experience on the handset is good and feels like the 3 GB of RAM helps in leveraging that. We managed to play his end games on the handset with graphs turned to max without issues.

  • Unboxing and Hands On: Micromax Canvas Xpress 2

    Unboxing and Hands On: Micromax Canvas Xpress 2

    Starting the week right is Micromax’s launch of its ultra budget smartphone. Meet the Canvas Xpress 2 – it comes with a 13MP camera, a 5-inch HD display, 1GB RAM and is only priced at Rs. 5,999.

    Chinese companies have spoilt Indian buyers by offering high-end specs at affordable prices and Indian companies are trying hard to keep up. This is Micromax’s attempt.

    Micromax Canvas Xpress2 5

    You’d expect that such a smartphone would be a product of the company’s subsidiary Yu Televentures. But Micromax decided to swoop in and bring out its own budget offering.

    In the box, along with the smartphone, we get a pair of earphones, a data cable, a power adapter, a  screen guard and standard documentation.

    1 Micromax Canvas Xpress2 4

    Coming to the smartphone itself, this one is quite a looker. The smartphone comes with a gold rim, which is subtle and stylish. It also has a smooth matte black back, so there isn’t a need to worry about fingerprints. The display is protected with Corning Gorilla Glass 3, which takes away the worry of careless scratches. The gold and black exteriors complement each other well and moreover give the phone a premium feel. The design of the device also seems sturdy.

    Micromax Canvas Xpress2 1

    Meanwhile, under the hood, the Xpress 2 comes with an octa core, MediaTek6592 chipset clocked at 1.4 GHz. It comes coupled with 1GB of RAM. The smartphone offers 8GB internal storage, which is expandale to 32GB. Micromax has provided a 2500Ah Battery to fuel the device.

    The company claims they’re extremely proud of the smartphone’s camera prowess. The Canvas Xpress 2 comes with a 13MP rear camera, with a Dual LED Flash and f/ 2.0 lens, which promises to produce clear pictures in low-light settings.

    Micromax Canvas Xpress2 2

    The device comes with Android KitKat 4.4.2 out of the box, which is upgradable to Lollipop. The user interface is mostly generic, with a little or no changes from Micromax. The overall experience of the UI is incredibly smooth. One of the useful features about it is that a quick swipe to the left opens up the newsfeed; which is an easy way to keep up with current events. The standard three buttons at the bottom of the screen are touch-capacitive.

    Micromax Canvas

    The smartphone is again, available online-only, and will exclusively go on sale via Flipkart via the infamous flash sale model. Registrations begin today, i.e 27th July and the first sale is scheduled on the 4th of August.  The company also is offering an exclusive deal in collaboration with Vodafone.

    Watch out Unboxing and Hands On review here:

    To know what we think of the device, wait for our full review.

  • Introducing the Micromax Canvas Xpress 2 | iGyaan Launchpad Exclusive

    Introducing the Micromax Canvas Xpress 2 | iGyaan Launchpad Exclusive

    A few days back, iGyaan leaked the news about an upcoming budget smartphone by Micromax. We reported that the new device included a sleek gold and black design, Snapdragon 615, and a 13MP rear camera.

    While we were wrong about the chipset, we got the rest of the details right. In an iGyaan Launchpad episode, iGyaan’s Founder, Bharat Nagpal sat down with Shubhajit Sen, CMO of Micromax to discuss the new Canvas Xpress 2.

    Watch the whole conversation here:

    In December 2014, Micromax launched Canvas Xpress to compete with Motorola’s bonafide hit, the Moto E. Today, the company has launched its successor, the Canvas Xpress 2, which feels more of a jab at Xiaomi, based on the specs and its jaw-dropping price tag of Rs. 5,999. The pricing is surprising because the Canvas Xpress was launched at a price of Rs. 6,999.

    The phone is superior to its predecessor in all aspects – display, camera, processor, battery and pricing. The Canvas Xpress 2 has a 5-inch HD display with Corning Gorilla Glass 3, a huge improvement considering its predecessor had a 4.5 inch FWVGA(854×480) display. The phone has a 13MP rear and 2MP front camera, which is at par with what the Redmi 2 offers. Micromax also upgraded the processor by using a 1.4Ghz Octa-Core MediaTek 6592 processor. The phone offers 8GB of internal storage, which can be expanded upto 32GB, with 1GB of RAM.

    1 Micromax Canvas Xpress2 3

    Micromax has made a huge improvement in the Canvas Xpress 2 by increasing the battery from 1,950 mAh to 2,500 mAh. The device comes with Android KitKat 4.4 and supports 2G and 3G network.

    Although this latest offering by Micromax should attract buyers, it will be a tough sell because of the Redmi 2, which lags a bit in the display size and camera section, offers value-for-money at the same price of Rs.5,999.

    Micromax will sell the Canvas Xpress 2 exclusively at Flipkart. The registrations will start today and the device will go on sale from 4th August. The company has also announced exclusive deals for Vodafone users.

    Specification

    Micromax Canvas Xpress 2

    Display 5 “(12.7 cm) IPS, Corning Gorilla Glass 3
    Resolution 1280 x 720 HD
    Chipset MediaTek 6592
    Processor 1.4 Ghz Quadcore
    GPU NA
    RAM 1 GB
    Storage 8 GB
    Expandability 32 GB
    Rear Camera 13 MP
    Rear Camera Video 1080p
    Front Camera 2MP
    Front Camera Video NA
    Battery 2,500 mAh battery
    Operating System Android 4.4 KitKat
    Connectivity GSM 850/900/1800/1900 MHz, WCDMA 900/2100 MHz
    Wi-Fi, Bluetooth, GPS
    Miscellaneous NA
    Price  Rs. 5,999

  • Micromax to Launch Moto E Competitor Canvas Xpress Exclusively on Flipkart

    Micromax to Launch Moto E Competitor Canvas Xpress Exclusively on Flipkart

    Micromax has had a good year. It has seen a comfortable rise in its market share as Samsung has steadily dropped down. In Q2 of this year, the company outsold Samsung according to market research consulting firm, CounterPoint Research. It has also partnered with CyanogenMod and will be bringing the custom ROM based device under the brand name ‘Yu’ in the Indian market soon. While everybody waits for the Yu phones to come out, Micromax has gone ahead and pulled a Motorola. The company will be launching its phone in the same price segment as the Moto E and that too exclusively on Flipkart.

    The company will be launching the new Canvas Xpress.. The device has a 4.5 inch FWVGA(854×480) display, which is bigger than Moto E, but falls behind the Moto E’s qHD (960×540) resolution. The device runs on Android 4.4.2 KitKat.

    MIcromax Canvas Xpress
    MIcromax Canvas Xpress

    It is powered by 1.3 GHz quad core processor along with 1GB RAM. The storage on the device is expandable up to 32 GB. The main camera on the device is a 5 MP shooter, while on the front is a 0.3 MP camera. The device gets its juice from a 1950 mAh battery.

    It offers features like HotKnot with which you can transfer data by just tapping the compatible phones together. It also offers Smart Wake using which users can open their favorite apps through customized gestures and access apps directly from the locked screen.

    The device will be available exclusively on Flipkart from 8th December. It is priced at Rs. 6,999. The pricing irks a bit as Micromax’s own Android One powered devices come cheaper. They also have the benefit of being related with Google, so they might get one thing that Micromax has always lagged behind in i.e updates.

    It is weird that Micromax has launched a device so close to the launch of the Yu brand of devices. Maybe it’s a way to assert the existence of the original Canvas line of devices before the launch of the Yu brand. It may be a good thing for Micromax not to have a plethora of devices with different names. Instead, it’s time it went into making its own devices and bringing new versions of it every year, especially if it wants to set its place permanently in the mobile markets podium. The features on the device sound good, but the specs could have been better. Come on Micromax, we are waiting for a flauntable Indian brand, impress us already.

  • Micromax Canvas Gold A300 Review

    Micromax Canvas Gold A300 Review

    Micromax has recently transitioned into a newer dimension of phones, from bulky and dated phones running older versions of Android, the trend is now to get shapely, sleek devices with Android KitKat out of the box. The current flagship, aka the Micromax Canvas Gold A300, is a testament of that, and while the Canvas Knight was burning our desires (quite literally), the Golden boy here may have turned our mood around. Let’s see how it holds up.

    canvas gold a300 review 6

    Overview

    [pullquote_left]The oddly questionable gold colour is far from that of the iPhone 5s[/pullquote_left]

    The Canvas Gold A300 is yet another flagship Canvas phone from the company that promises a roundup of interesting elements. A good set of specifications, great build quality, design and good optics, giving it a big thumbs up on the premium look and feel. Even though most have called it a replica of the iPhone 5s in a bigger version, the oddly questionable gold colour is far from that of the iPhone 5s.

    Hardware and Build

    Running the Canvas Gold A300 is an Octa-Core Mediatek 6592T chipset clocked at 2.0 GHz tied up with 2 GB of RAM and 32 GB of Storage. 25GB of the 32 GB is available to dump your media, games and files. The rear camera is a 16MP shooter with a 5MP front camera which does an impressive job with selfies (see camera section)

    canvas gold a300 review 14

    The front has an impressive and vivid 5.5 inch 1920 x 1080p display this is surprisingly visible outdoors and has good viewing angles. The phone has dual SIM capabilities and can run data on 3g on both cards. The Sim slots comprise of a full size SIM slot and a micro SIM slot on either side of the device.

    The phone is manufactured out of a “single billet” of aluminium alloy with slots for antennas in plastic on the rear of the device. The phone is readily available in two variants, a Gold+White and the Gold+Black, the only difference being the plastic inserts and the colour of the bezel.

    canvas gold a300 review 20

    Apart from the exceptionally golden – gold colour the phone has a pretty good design, and the metal is nicely finished to give a great feel in the hand. The beveled edges of the phone quite replicate the iPhone look, seen specifically iPhone 4 and up. The flat lay-on-the table design will be appreciated by owners quite a lot, although a fatter lip for the front would have given a strong protection to the screen albeit taking away a bit of the slim profile of the smartphone.

    Phone and Networks

    The phone is unique in many ways, instead of selection your data network, you can have data on either SIM, which is great. The weird combination of Sim card sizes may work for some people, especially if they don’t want to cut/get micro SIM cards vs. regular sized ones.

    canvas gold a300 review 4

    The networks are strong and audio in and out of the phone is impressive. The network remains positively active even during tower switches, and we didn’t see a huge problem with dropped calls.

    The WiFi seemed a bit low to us, and in our initial tests seemed weak.

    Multimedia, Display and Camera

    For most media is playable on the Canvas Gold A300, and we found nothing to complain about, the audio could be a little bit louder in our opinion. The music output from the headphones is a lot more impressive when compared to any previous handset, the “flaming knight” included.

    As far as the video playback goes, the display does a fantastic job, jitter-free vibrant video playback. The phone is capable enough and will deliver a good experience to most users.

    canvas gold a300 review 3
    The camera system is a good hardware and software upgrade, and the 16 MP sensor is big enough to give a noise free low light performance. The day shots are noteworthy and brilliantly saturated to give a larger than life photography experience. The camera app is simplistic and new features like 99 shot continuous burst along with tap-hold to track subjects actively will come in handy for video.

    Video capture frame rates are slow to display on the screen, in fact when you are capturing video there seems to be a lag in the screen aka the viewfinder. But, we were testing a pre-production software and apparently this has been fixed in the final build. Video is captured at a resolution of 1920 x 1080p at 30fps just like many other handsets in this bracket.

    Performance and Gaming

    The Canvas Gold A300 is a star performer scoring great results on benchmarks and showing excellent performance in daily use overall. You will be happy multitasking on this handset as it can handle app switching very well and thanks to inbuilt RAM management the phone automatically drives resources to the active application. The apps in the background use the adaptive suspend from Android KitKat.

    Thanks to all this software and management goodness, the gaming experience is excellent, with heat at a minimum. The device does heat up from around the camera with extended periods of use, however the minute you are done you will be happy to put the phone in your pocket and move out. Games have a superfluid experience along with excellent touch screen feedback and responsiveness.

    Battery Life and Conclusion

    The battery on the Canvas Gold A300 lasts a good full day of use, and thanks to KitKat and power management you will not be searching for the charger in a hurry. The bloatware on the Canvas Gold A300 has been brought down to a minimum, and most of the preloaded apps useful, those which are not required can be gotten rid of.

    With a software update thanks to FOTA, the device may get Android L (hopefully) and with the company working to fix their service issues the Micromax Canvas Gold seems like a good overall product. With little or no complaints from the hardware and excellent UI including a new keyboard (Swiftkey) pre loaded for use, most will be happy with the device out of the box.

    With more options in this price bracket including Gionee Elife S5.5,  the Moto X and the Desire 816 it will mostly come down to user requirements.

    Review Video

    [tw-column width=”one-half”]

    GOOD THINGS

    • Build Quality is Impressive
    • Powerful Hardware
    • Great Battery
    • KitKat and FOTA Updates
    • Cameras are sharp

    [/tw-column]

    [tw-column width=”one-half” position=”last”]

    BAD THINGS

    • Strange Gold Colour
    • No Lip around Display
    • No Included Case

    [/tw-column]

  • Micromax to launch New Windows Phone based Canvas on 16th June

    Micromax to launch New Windows Phone based Canvas on 16th June

    After our exclusive story on Micromax’s lineup of Windows Phone devices headed towards you, Micromax has today confirmed a launch for the same on the 16th of June. The even will be held in New Delhi and the flagship Canvas running Windows Phone is said to be scheduled for launch.

    As previous information points out the new Canvas Windows phone will have :

    • Qualcomm Snapdragon 800 chipset.
    • 2 GB RAM.
    • 16 GB storage.
    • 5 inch display (AMOLED rumored)
    • 1920 x 1080p Resolution
    • 16GB Storage
    • microSD Expandability
    • 13 MP main camera (Possible 4K video)
    • 5 MP front camera (with Selfie Mode)
    • 2500 mAh Battery
    • Unibody Design
    micromax invite
    INVITE

    The company has new heads that are set to launch the new products, and a new invite more or less confirms the news. The phone is expected to be priced at Rs. 25000 with an included flip-case and freebies for the initial set of buyers

     

    [poll id=”2″]

  • Micromax Canvas 4 A210 Hands On

    Micromax Canvas 4 A210 Hands On

    Micromax has let out yet another sensation into the market, or has it? Micromax today announced the new Micromax Canvas 4 A210, a double jump in model number but no real jump in specs. The phone is priced at Rs. 17990 and is available to purchase today.

    Micromax Canvas 4 A210 12

    Initial Impressions

    At the first glance the phone will remind you of each and every Canvas phone you have seen till date, plastic design and glass front and the Micromax Canvas 4 A210 is no different. The built quality is much improved over the previous edition Canvases but it is identical to many a smartphone already in the market. The bezel reminds you of a an iPhone with a stainless steel finish where the back panel is very Samsung.

    Micromax Canvas 4 A210 7

    Micromax has kept exactly the same specs of the Canvas HD with the Micromax Canvas 4 A210 and only bumped up the camera on the back and the front. The Blow to unlock feature, comes via an app and is very gimmicky and should cause a lot of problem for people. The interface is stock apart from a lot of Micromax bloatware and the performance seems shabby at first. 

    The cameras did not boot up on the device we were shown so we were unable to check them out, but the camera app is the standard camera app. The Micromax Canvas 4 A210 is the company’s attempt at making a device which focuses on build quality vs the hardware, and it seems to most this will be a disappointment. The company is also promising good service and easy replacements for the devices, which can only be seen in the time to come. 

    The camera upgrade and design are not the only changes, Micromax has also reduced the battery to a 2000 mAh battery which may end up resulting in lower battery life. Has Micromax built up this phone too much pre launch to the extent that users got really excited? Is the Micromax Canvas 4 A210 overpriced? While we search for the answers check out the images and stay tuned for a hands on Video. 

    Are you keeping or canceling your preorder? Let us know below.

  • Micromax Canvas A116 HD Vs Micromax Canvas 4

    Micromax Canvas A116 HD Vs Micromax Canvas 4

    Micromax today launched their new flagship device, the Micromax Canvas 4. It has been priced at Rs. 17,999/-.

    It replaces the Micromax Canvas HD at the pinnacle of Micromax’s Canvas lineup, so we take a look at what it offers over the HD.

    micromax canvas
    Both the devices have 720p IPS displays.

    When we talk about the screen, both the Micromax Canvas HD and the Canvas 4 sport 720p HD IPS LCD displays. Both feature a MediaTek MT6589 chipset with quad-core CPU’s clocked at 1.2 GHz. 

    micromax canvas
    The camera seems to be the only major difference between the 2 devices.

    Graphics are handled by a Power VR SGX544 GPU and the battery on both is a Li-Ion 2,000mAh. The rear camera on the Micromax Canvas HD is a 8 Megapixel snapper, whereas the Canvas 4 has a 13 Megapixel camera. The front camera on the Canvas HD is 2.1 Megapixel whereas the Canvas 4 has a 5 Megapixel front camera. 

    Obviously, the Canvas 4 boasts of some enhancements on the software front with features like Blow to unlock and video pinning. It will also have OTA support for firmware updates.

    So basically, all Micromax seems to have done with the Canvas 4 is add a better camera with some software enhancements. We’re sure this isn’t what most customers were looking for when they pre-ordered the device from their website.  

    Most customers will be left disappointed by what Micromax has to offer with their latest flagship device.

    What do you think? Did you expect better?

  • Breaking : Micromax Takes a Stab at Samsung’s Zero Campaign

    Breaking : Micromax Takes a Stab at Samsung’s Zero Campaign

    Seen Samsung’s new Zero Campaign? Looks like the folks over at Micromax have seen it too, and have come up with their unique way of tackling the information. We just saw Micromax’s website and stumbled upon this image it states with a big sign : “CAN OWN NOW”

    More than a million people have already bought the incredibly loaded Micromax Canvas Range of smartphones, without EMI, 0% interest or other schemes, Because our phones come at prices that don’t need any!” reads the banner.

    Micromax has previously taken stabs at Samsung when they ridiculed the Y series in the WHY Y ads. 

    [youtube id=”5S-WwN9yask” width=”100%” height=”300px”]

    Looks like Micromax is enjoying the success of their Canvas portfolio and don’t mind edging the competition with a little word play.

    Earlier today Micromax had announced that they sold over 1 Million Canvas devices. 

    The Canvas series has proved to be a trendsetter in Indian smartphone segment. The demand for these devices has been on an upward curve from the time of their launch. These are our flagship models and the overwhelming consumer response has made us confident that we are headed towards the right direction. When we launched the Canvas HD, for the first time our online sales partners had witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. It was great to witness consumers wait until 12:00am for their chance to book the Canvas HD on Valentine’s Day selling 9000 units in less than 24 hours.” said Mr. Shubhodip Pal, CMO, Micromax

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