Micromax Fast Capturing Samsung’s Rapidly Losing Ground
A few months back, Samsung got its first jolt in rating when Xiaomi kicked it from the top of the podium to second spot in China. A few days later, Samsung was overtaken in the Indian market by the homeboy Micromax in Q2 2014. Samsung denied the news and said that it was still at the top. Well, seems like Samsung’s woes have not finished yet.
Market research firm IDC is reporting a drastic fall in Samsung’s market share. At the same time, Micromax is showing positive gains. While Samsung slipped from 29% market share to 24%, Micromax gained a healthy lead of 2 percent and went from 18% to 20%.
Samsung’s sales have been falling over the last couple of years. The culprit can easily be found. The electronic giant has not brought any exceptional device in a while, and even the innovative Note 4 is out of the reach of the average consumers. Samsung is also facing stiff competition from Chinese and Indian brands who are fast adopting high specs, low price formula.
Though Micromax too doesn’t have any exceptional device in its portfolio, its Indian brand appeal comes to its rescue. The company has been berated for its unsavory after sales service. Recently, the company has hinted at making products based on CyanogenMod that would take care of most of its headaches. The custom ROM is known globally for its stock android experience with amazing customisability features and regular updates. The CyanogenMod-based devices will be released under the brand name ‘Yu’ and are expected to be launched next month. If Micromax plays its cards right, it can literally go places with the Yu. The advice for Samsung has been around for a while, it is to go back to the drawing board and start from scratch, and finally the company is paying heed to it. We just have to wait another quarter to know the further fate of these companies.