Micromax’s subsidiary Yu Televentures recently updated its smartphone lineup with the new Yuphoria. The firm was striving to carve a niche in the developers community and has succeeded to a large extent. At a price of Rs. 6,999, the device has some exceptional features like its all-metal body and speakers that produce loud and clear sound. We put the device to test and checked its hardware and graphic capabilities.
Have a look at our full benchmark and hardware test along:
The smartphone boasts an impressive 5-inch display and is powered by a 64-bit 1.2GHz Quad-Core Snapdragon 410. The Adreno 306 GPU takes care of the graphics quality of the phone, making the videos run quite well. The next device by YU packs the latest Cyanogen OS 12 based on Android Lollipop. The company has made use of its partnership with Cyanogen, which will surely give an edge to Yuphoria over other contenders.
We ran AnTuTu and NenaMark 2 on our device and here are its scores along with Redmi 2, and Moto E (Gen 2):
Test
Yuphoria
Xiaomi Redmi 2
Moto E (Gen 2)
AnTuTu
23,779
21,155
15,362
NenaMark 2
54.4fps
54fps
51.2fps
So, as you can see above, Yuphoria scored 23,779 in the AnTuTu test and 54.4fps in the NenaMark 2 test. It has left behind Xiaomi’s Redmi 2 and the latest low-budget Motorola product, Moto E (Gen 2). Although the device doesn’t deliver the best performance, given its economical price tag, it certainly is the best pick among other contenders.
Questions Answered:
There have been several queries regarding the OTG support on the device. We checked out this aspect and found that Yuphoria doesn’t support OTG. The smartphone doesn’t have a Notification LED light either.
Yuphoria sports a ‘Double Tap to Wake Up’ feature, which enables you to lock and unlock the screen with a double tap. Enable the option, and the screen will wake up when tapped twice. To lock the screen, do the same again on the status bar and nowhere else; your device will lock instantly.
As we’ve mentioned before, the YU Yuphoria is the first smartphone to integrate Truecaller. It is optional, and can be disabled easily.
We will soon come up with a full review of the blockbuster smartphone. Meanwhile, you can click here to watch our exclusive Unboxing and Hands-on video.
No waiting anymore, Micromax YU’s next product is finally here! As scheduled, YU Televentures today launched its fresh smartphone Yuphoria in India today, adding another product to the YU lineup. The handset is an amazing offering from the Indian electronics start-up with LTE connectivity and Cyanogen OS 12. It won’t put a dent on the buyers pocket, the smartphone has been priced at a mere Rs. 6,999.
Yuphoria boasts an all-metal design with a matte finish at its back. It’s not a rebranded Chinese product and will be manufactured in India. Coming on to the specifications of the phone, Yuphoria sports a 5-inch IPS HD display with 1280×720p resolution and 294ppi. The screen has a protective coating of Gorilla Glass 3. Inside is a 64-bit 1.2GHz Quad-Core Qualcomm Snapdragon 410 along with Adreno A306 GPU. It packs 2GB of RAM and 16GB of internal storage capacity, which is expandable up to 64GB.
Optics of the phone include an 8MP rear shooter paired with a 5MP camera at the upfront. Battery capacity is sufficient at 2,230mAh. It offers 4G LTE connectivity, which allows faster internet browsing. Other options for connectivity includes Bluetooth, Wi-Fi, audio jack and a Micro-USB port.
Not only this, the handset is the first to integrate Truecaller directly in the dialer through its collaboration with Cyanogen. A lot of customization options are available on the phone along with a new app called App Themer that allows you to customise individual applications with a simple press of a button.
The smartphone will be available in two colour choices – Champagne Gold with white panel and Buffed Steel with black panel. The product will go for sale on May 28 on Amazon India website. Registrations begin today from 5pm onwards.
Micromax spinoff YU Televentures was formed with the aim to bring exciting products through innovating and reinventing technology. Their motto #YUPlayGod suggested that we, the consumers were in charge of developing the kind of products we wanted. YU Yureka was the first smartphone from the Indian-bred smartphone manufacturing firm to gain recognition in the international market; it offered good specs at an affordable price. But along with gaining critical acclaim, the company faced criticism for bringing Chinese models rebranded as YU.
YU was quickly judged as a smartphone importer who simply rebrands phones rather than spending effort developing innovative devices. But the next smartphone from the home-grown company breaks all these notions.
At the ongoing launch, Co-Founder of YU Rahul Sharma announced that the next YU device Yuphoria will be an entirely made-in-India product. Unlike Yureka, YUphoria will be manufactured and assembled in the country itself. The company also claims that the design of the phone is not a copy, but has been designed from scratch. As per his statements, the first 1000 units will be made in China and rest of the manufacturing will take place in the homeland.
This announcement is in line with the ongoing ‘Make in India’ movement initiated by the Government of India. It was launched in 2014 by Prime Minister Narendra Modi, and encourages companies to manufacture goods in India itself. YU is not the only brand opting for this, in the recent past we’ve had several smartphone manufacturing companies heading in a similar direction.
The company has also announced that the phone features an all-metal body. YU is readily striving to make a mark in the smartphone segment and Yuphoria is likely to set a benchmark for the budget handsets. It is known to pack a 64-bit processor, 2GB RAM, 16GB in-built memory space and run on Cyanogen OS 12 based on Android Lollipop.
We will be bringing you the latest updates on the device, keep checking this space for more. You could also click here to watch the event live.
YU’s next device is set to knock out several affordable handsets in the smartphone battleground. The release of the device is just one day to go, and it has already built excitement amongst the tech enthusiasts. From past few days, YU has been teasing its forthcoming product YUphoria and is pushing clues about various factors of the device. Meanwhile, rumour mills are also working continuously to disseminate possible facts about the phone. Compiling all those reports, lets see how does the new device might look like.
Starting with the innards of the device, YUphoria will boast a 64-bit processor with 2GB of RAM. As per the teaser pitting YUphoria against Xiaomi Redmi 2, the company confirmed of it featuring 16GB of onboard storage. The phone will run on Android version of Cyanogen OS 12.
It is anticipated to have a sturdy body, which will save the phone from accidental drops. The candid footage released a couple of days back speaks of its sturdiness. The company is also boasting the robust sound quality of the device. It is speculated to pack powerful speakers, unlike its previous offering.
Price
The handset, as we mentioned before, will not be as cheap as its predecessor. It will come for a higher price range than Yureka. The smartphone may launch for somewhere Rs. 13,999.
YUphoria is scheduled to launch on May 12, i.e. tomorrow. The final take from the homegrown firm will clear all the uncertainties, but we have to wait until tomorrow.
Micromax YU is giving information bit-by-bit of its next big offering. Yesterday, the homegrown smartphone firm released footage showing the durability and sturdiness of the phone. And today, it has dropped another clue demonstrating its speaker quality.
The Founder of YU Rahul Sharma tweeted a video of the phone that will explain exactly what we are talking about:
The forthcoming YU handset will definitely be a budget killer with Android Lollipop version of Cyanogen OS. The company has already disclosed that it houses a 64-bit processor, 2GB of RAM and 16GB onboard memory.
Further information on pricing and availability will be known at the launch on May 12. Stay tuned for updates; more leaks will follow before the launch.
Yureka by Micromax subsidiary YU managed to create quite a hype. It was the first Indian-origin smartphone that could stand in the marketplace flooded with Chinese and Taiwanese electronics. Now, YU is again geared to triumph over the smartphone market with the release of its next device YUphoria.
A while back, YU took to Twitter to announce the launch date of YUphoria which speaks of the device coming on 12th of this month. The tweet reads:
The handset is expected to be another blockbuster by the company, with better specifications than Xiaomi Redmi 2. To sum up the information we know about YUphoria till now – it will boast the Android Lollipop version of Cyanogen OS, making use of the company’s exclusive partnership with Cyanogen. A 64-bit processor with 2GB of RAM and 16GB onboard memory will be equipped to the handset. Other details have been kept under wraps.This was also the company’s first phone to get a crowd-sourcing name.
Further information on pricing and availability will be known at the launch event itself. Keep checking back for updates.
Since YU threw the decision ball to name its next device in the consumers’ court, the company generated a lot of fanfare across social media platforms. Over 1,00,000 entries made it to the first crowd-sourcing campaign #YUNameIt and out of those, one entry has been chosen as the moniker of the second YU smartphone. Recognized till date as Project Caesar, the phone will now be known as “Yuphoria”.
According to YU, “Yuphoria represents zeal, enthusiasm and passion which reflects what YU is committed to bringing to the consumers through innovating and reinventing technology.”
From more than 1,00,000 entries, the five submissions that reached the voting stage were Yuphoria, Yuknight, Yunicorn, Yunity, and Youth. Consumers’ votes favoured Yuphoria, which was then chosen as the identity for Project Caesar. As promised, five randomly selected lucky winners from the entries for Yuphoria will win the next YU smartphone. The company claims that participants have also won Amazon Gift Cards worth Rs. 1 lakh.
Recalling the scarce details we’ve heard about the device, Yuphoria will be equipped with a 64-bit processor along with 2GB of RAM and 16GB internal storage support. The handset will boast Cyanogen OS 12 based on Android Lollipop. The upcoming handset is also expected to cost higher than the first phone.
Micromax-owned subsidiary YU hasn’t disclosed the release date of its next device. Precise details will be made available at its launch. Keep checking back for more updates on Yu Yuphoria.
Earlier we confirmed that Micromax Yu’s next smartphone, codenamed Project Caesar, will launch in April. Now, we’ve uncovered an important pricing detail about the Yureka successor. We have learnt that the next Yu device might not be as cheap as Yureka and will most likely cost higher than Yu’s present offering. This may be an unfortunate news for many, as Yu’s aggressive price point was considered a major reason for its success.
It is still unknown if the upcoming handset will see a slight price bump or will come with a hefty price tag, but one will need to pay extra bucks to own the currently-untitled ‘Yu 2’.
Meanwhile, recent disclosures reveal ‘Project Caesar’ will boast the Android Lollipop version of Cyanogen OS, making use of its exclusive partnership with Cyanogen. The company has made official some standard features that would be equipped onto the next device such as a 64-bit processor, 2GB of RAM, and 16GB onboard memory. Recently, the firm also announced the first ever crowdsourcing campaign #YUNameIt where users were invited to name their device.
The first Yu smartphone has managed to gather a large fan base among the customers. On the March 5 flash sale, 30,000 Yureka units swiped off in just 7 seconds. If the India-based smartphone maker continues to offer high specs at attractive rates, the company could have the chance to beat international companies in its homeground.
We’ve known for a while that Micromax YU’s upcoming smartphone is in the pipeline. However very scarce details are known about the much-awaited device, which till date has been called ‘Project Caesar’. Now YU wants to give it a fixed name, and one which has been decided by its fans and followers.
The Indian smartphone brand announced the first ever crowdsourcing, where its devotees can suggest the company a name of the forthcoming Cyanogen-powered smartphone. The firm has announced a contest where the winner’s decided name will be the moniker of the next YU handset.
Interested users can submit their entries at all the social platforms of YUPLAYGOD with a caption ‘#YUNameIt’. The submissions should be made on or before April 2. Once the entries are closed, top 5 participants will make it to the voting stage, which will be held on March 3 and 4. The one with highest number of votes will be the chosen name for Project Caesar.
Not only this, YU will reward 5 randomly picked contributions with the next YU device. An additional number of them with receive Amazon Gift Cards worth Rs. 1 lakh.
Customers can submit their entries using the following links:
As the clock is ticking for the arrival time of Yu’s next smartphone ‘Project Caesar’, the Micromax subsidiary has released a promotional campaign to sustain the excitement of its potential customers. Yu is now teasing the forthcoming handset with a poster that gives away a few details about upcoming smartphone.
Looking at this image from Yu, one can make out that Project Caesar will be equipped with a 64-bit processor along with 2GB of RAM. Also, the on-board storage space on the device will be 16GB, as mentioned in the poster.
You will also notice that Yu has taken a dig at Xiaomi with the teaser. The home-grown company ridicules the specifications of the recently launched Redmi 2 and mocks Xiaomi with the caption “Read Mi Lips… The Future is Yu.”
Few days back, YU poked fun at Xiaomi with another poster that ridiculed Redmi phones for still running on KitKat OS. The company confirmed that its forthcoming device will feature Cyanogen OS 12 based on Android Lollipop.
Yu is slowly disseminating information about Project Caesar, but there’s still a lot to be known. The phone is confirmed to be launched in the month of April this year. Keep checking this space for more updates on Yu’s latest device.
Micromax’s new subsidiary Yu has made quite an impact in a short span of time with its new smartphone Yureka running on Cyanogen OS 11. The Yu Televenture has adopted new business practices similar to the likes of OnePlus and Xiaomi, relying on community driven ecosystem of CyanogenMod.
Check out our full benchmark and hardware test along with the gaming performance of the Yureka below-
Considering the price range, Yu Yureka packs quite an impressive combination of Cyanogen experience with the new Qualcomm Snapdragon 615 which does 1.5 GHz on Octa-cores. The Yureka comes with Android 4.4.4 out of the box expected to be updated to the Lollipop soon.
The device came to our testing lab and we ran a Benchmark Test, the results are as below-
Test
Yu Yureka
Xiaomi Mi3
Moto G (Gen 2)
Antutu
28,359
30,537
17,159
NenaMark
55.0 fps
60.0 fps
57.5 fps
To test benchmarks, we started by running Antutu on the device. The device performed well up to its hype and got an impressive score of 28,359 . However, the handset lags behind the Xiaomi Mi 3’s score of 30,537.
Speaker is Muffled
We also ran the device through NenaMark 2 and the Yureka scored 55.0 fps. The number is a little low as compared to other competitive devices available in market such as Xiaomi Mi 3 and Moto G (Gen 2).
All in all considering the price bracket of this device it performs pretty well on the benchmark test and is a great device for gaming. Also check out the Unboxing and Hands On of this device on iGyaan and stay tuned for the full review of this device.
Micromax’s new company was a smart move for the Indian smartphone giant. However, whether or not the company will be able to provide a better consumer experience will be seen overtime. YU Televentures takes departure from traditional business practices of Micromax and relies on a large community driven eco-system as done by the likes of Xiaomi and OnePlus.
Well, it’s practically 2015, and India has been left behind in the race for development ROMs. Almost all launched handsets are either locked, on in the case of Indian Manufacturers, have unsupported systems.
The YU Yureka comes with Cyanogen preloaded, which allows for a lot of development, almost from the moment you open the box.
To take the packaging in the similar fashion, it sits comfortably between Xiaomi and OnePlus style of packaging, while made from recycled materials, we were far from impressed by the presentation or the box contents.
13 MP Rear Camera
Speaker is Muffled
In the Box you Get :
Yu Yureka Handset
EarPhones
Charger + Cable
2500 mAh Battery
2500 mAhBattery
The Interface is really snappy and that may be thanks to a mix of the Cyanogen experience along with the new Qualcomm Snapdragon 615 which does 1.5 GHz on octa-cores.
The eureka comes with Android 4.4.4 out of the box and will be quickly updated to Lollipop as soon as you can find a flash-able ROM or when Cyanogen pushes an update. Check out the specs below and a quick comparison with the Redmi Note (4G variant) which comes with a Qualcomm chipset. Also at the bottom is the Unboxing and Hands-On video. Stay tuned for the full review.
With the introduction of the YU brand, Micromax has shown that it has the potential to rise in the brutal global mobile market. The first phone from the brand, ‘Yureka,’ is packed with amazing specs and comes for a price that can induce goosebumps. YU televentures is a brand formed by a collaboration between Micromax’s founders and famed custom ROM maker, CyanogenMod. Cyanogen’s active support might help YU create a mass fan following for itself.
The first offspring of the collaboration is the ‘Yureka’. It flaunts a 1.5 GHz, 64-bit Snapdragon 615 processor, 2 GB DDR3, 16 GB internal storage and CAT-4 LTE. Yureka’s spec sheet looks better than any other release from Micromax’s stable.
Let’s look into why Micromax failed to be a brand that Indians could proudly call their own. Firstly, Micromax is not into the manufacturing business (if you didn’t already know), it rebrands handsets that it buys from China. This leads to a frequent disappearance or shortage of the devices from the market. Another adverse effect of this business strategy is the lack of spares for the devices. The company buys a limited quantity of devices by an estimation of sales numbers and if the Chinese manufacturer stops producing the model, the access to spares of that particular model also starts to dry up. This is the reason why sometimes phones with defects are stuck at their service center for weeks or even months.
Secondly, as the devices are bought from foreign manufacturers, there isn’t software support for them. The bootloader is locked, so advanced users find it tough to tweak around the device, unless someone takes the effort to unlock it. The lack of software updates is also a major bone of contention between the company and its customers. While products like the Motorola Moto G and E, which exist in Micromax’s home market, get almost instant updates; Micromax users are left fending for themselves.
Motorola, one of Micromax’s competitors, managed to deliver regular software updates whereas Micromax fell behind.
It isn’t like Micromax is short on cash. If we would have to bet our money on one company that could have become a stalwart of phone manufacturers in India, we would bet on Micromax. But instead, they took the easier approach by simply rebranding devices made by foreign manufacturers. The company has the resources and potential to become a respectable brand around the world, but it chooses to be an amateurish brand with no real long term strategy. It could have been India’s Xiaomi, but its choice of mediocrity and the lack of real effort is holding it back.
With YU televentures, Micromax hopes to take on the issues that have blown up its public perception. The new brand though is not setting up a manufacturing unit as of yet, which should be one of its top priorities. But at least Micromax has taken the first baby steps to answer its critics.
YU’s biggest strength, of course, is Cyanogenmod, the custom ROM brings improved functionality and provides immense convenience to the consumers. Running on CM OS 11 which is based on Android 4.4.4, the YU Yureka offers an immense amount of customizability. It provides themes, ability to manipulate the functions of the buttons, improved hardware performance and everything in between. Not just that, it adds features like Baton from Nexbit (a Silicon Valley partner of Cyanogen) that would make the transfer of data and apps from one device to another feel like a natural limb movement.
At the press event, the term ecosystem was used multiple times. The presenter spoke about establishing a common forum where customers and developers can interact with each other to improve the functionalities of the devices. This is also something Micromax could have created by itself in the past four years. But better late than never. With their new forum page, YU will be a collaborative effort between consumers and the company. Customers can discuss the issues that they have with their devices and the developers will try to address them. There will also be regular OTA updates every month which will keep these devices in sync with the latest developments.
Micromax’s collaboration with Cyanogenmod gives it an edge above others
For Micromax, the success of YU televentures can work as a great PR boost. For the business aspect of YU, the company is taking the approach of reducing distribution, advertising and retail end costs by releasing the device online. According to earlier reports the unit price of the imported device stood at Rs. 8301 and it is being sold at Rs.8999 so the margin for the company is minuscule. This is an effort to create a buzz for the device.
The service aspect of the Yu also garnered massive applause at the presentation. The company plans to begin a door-to-door service initiative by which professionals would come to the house of the buyer to service the device. This sounds like a far fetched plan for a device worth Rs. 9,000. To see if this initiative actually succeeds, we have to wait for it to arrive. But if it does succeed, we would be the first to applaud as it would raise the standard of customer support for mobiles in India.
The company also plans to get into the accessories segment (as it should). At present, it is only offering leather cases and a tempered glass screen protector but they plan to expand it further. They also plan to delve into producing devices like wearables and power banks. This would be an important step towards improving and expanding the ecosystem that the founders of YU wish to achieve.
YU’s grand plans sound amazing on paper, but we will still hold on to our skepticism. Micromax has always promised us grand things, but when it came to delivering, its past promises were found to be mostly empty. We do think that YU has the potential to revolutionize the mobile sphere in India, but bits like providing door-to-door services, still sound audacious for the company. We will keep a vigilant eye on the YU televentures in action to see if it stands true to the promises it has made. In the meanwhile, as a parent brand, Micromax should work towards fixing its follies to become a world-class brand that Indians could feel proud enough to flaunt. We are excited Micromax, don’t let us down.
India’s top phone company, Micromax finally lifted the veils off its new brand ‘YU’. The company claims that the Y stands for the users while the U stands for them signifying the collaborative approach to the new brand. The brand is formed in partnership with famed custom ROM maker CyanogenMod. The first device from the brand is called Yureka, and it’s one revolutionary device. The company also launched a new website for the device with the url yuplaygod.com. It will be the community address for the YU movement.
Personalization
YU is claimed to be an ecosystem where people create, add and manipulate the device in whatever way they want. Cyanogen’s Vik Natarajan explained the features of the device. The custom ROM gives immense personalization options of the device. You can choose from various custom themes; the company will provide two free themes and more will be added with time. You can change the functions of the buttons on the device. You can select the appearance of almost anything on your device. Cyanogen gives you options to tweak everything until it feels just right.
Security
YU devices also offer many security and convenience features. The devices will be dual sim and will have a blacklist feature through which you can block unwanted numbers. It also empowers the users to protect their data and control what they share with the apps. The ‘Privacy guard’ feature shows you on a per-app basis what permissions have been provided to it. Through this, you can select the limits of the access of these apps to your data. In case of a theft of the device, you can find and wipe the device; the data from the device is encrypted. The feature that will improve your sense of security is the jumbled up pin entry where the numbers jumble up and only you know the perfect combination to unlock your device. App lock is installed by default on the system, so you don’t need an extra app for the purpose.
Quality Sound and Pictures
For the shutterbugs, the camera on YU devices will be a treat. It is intuitive and really easy to use. The devices support multiple burst mode and 60fps slow motion video, they are also working on an update to bring 120fps, that would be a real treat.
Music lovers would appreciate the 24-bit high-res loss-less audio on the device. The music app consumes a lot less energy in comparison to others so you can enjoy your tunes longer. Along with these are multiple audio effects options.
Ease of use with multiple devices
Cyanogen has also partnered with a Silicon Valley company called Nexbit for a product called ‘Baton’ that will make your life a lot easier. Through this, you can start your apps from exactly the spot you left in the last device instead of starting from the beginning. It also saves all your app settings and logins so you can get on with your task as if you’d been on the device since the beginning. Using another feature from nexbit called ‘Sync’, you can have the same app settings across all your devices. With the support of another feature called ‘Pass’, you can send an app from one device to another with ease.
YUREKA!
Coming back to Yureka, the device of the hour. It runs on Cyanogen OS 11 which is based on Android 4.4.4. It is powered by the 64-bit octa-core Snapdragon 615 processor clocking at 1.5 GHz along with 2 GB DDR3 RAM. The internal storage is 16 GB, which is expandable up to 32 GB. It supports LTE Cat 4 with upto 150 Mbps downloads. The device gets its juice from a 2500 mAh battery. The company claims the battery performs 25% better thanks to Cyanogen’s customization.
The display on the device is a 5.5 inch 720p HD screen protected with Corning Gorilla Glass 3. The device is not weak on the camera front either. It features a 13 MP shooter at the back with Sony Exmor sensor with an iris of f/2.2. On the front, you get a 5 MP fixed focus front camera for selfie shooter. The device presently shoots slow motion at 60 fps but after an update it will be capable of shooting at 120 fps. It is also capable of shooting time lapses. This device has the potential to become the darling of amateur camera-persons.
Getting ‘inspired’ by OnePlus One’s amazing Sandstone back panel, Yu gets a ‘Moonstone grey’ back cover which looks great. The specs on the device look fantastic, at the same time it’s quite a looker. The brand offers suave leather back panels and a tempered screen guard as additional accessories for the device.
Revenge of the Nerds
Cyanogen has always been the playground of nerds and hence the company is giving them comforts quite unheard of in the industry. Not only is the bootloader unlockable and kernel source opened up, the company’s warranty too won’t be void if you root the device. You will also get OTA updates every month, so the device will always be up to date as well as future-proof for a considerable amount of time.
Revolutionary Service Centre
Micromax also did something in terms of service that can only be described by the term ‘legendary’. It will provide free service to anyone who buys the device right at their doorstep. Once you have an issue with the device, you send a ticket, and the engineer will come to your place to fix the device. Service was the biggest bone of contention against Micromax devices, and it seems to have addressed it in the best possible manner.
The Indian mobile market disrupter
The biggest surprise of the day was the price of this formidable device. The Yureka is priced at Rs.8,999 which is phenomenal. The device will be available exclusively on Amazon.in, and the registrations will start on 19th of December at 2pm. It will be up for sale in the second week of January. The folks buying the device in the first sale will also get a free leather case worth Rs. 999 – the deal is simply unbelievable.
Today was definitely the beginning of a grand new chapter in the Indian mobile market. There was a lot of hate brewing against Micromax following the ban of OnePlus One, but this might help it gain some serious goodwill. Yu is a game-changer in every sense of the word, and we can proudly say that we have a Xiaomi-killer in the making. The pricing is simply mind blowing, and Cyanogen’s immense convenience will certainly win hearts all around. In the end, all we can say is good job Micromax, more power to YU.
The Indian mobile market is about to take the next big step. The indigenous phone makers have been in the shadows of the big international brands, but now Micromax is about to launch a new brand which will take on the dominance of the foreign brands. Packed with the famed CyanogenMod, the brand will bring immense convenience to the Indian users in terms of customization and updates.
Today on the 18th of December, Micromax will launch its audacious new brand ‘Yu.’ If you want to be a part of this new chapter from the very beginning, you can watch it live right here. We will be following it live, are Yu?
