YU Yuphoria Features an All-Metal Design and Will be Made in India

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YU Yuphoria Features an All-Metal Design and Will be Made in India

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Micromax spinoff YU Televentures was formed with the aim to bring exciting products through innovating and reinventing technology. Their motto #YUPlayGod suggested that we, the consumers were in charge of developing the kind of products we wanted. YU Yureka was the first smartphone from the Indian-bred smartphone manufacturing firm to gain recognition in the international market; it offered good specs at an affordable price. But along with gaining critical acclaim, the company faced criticism for bringing Chinese models rebranded as YU.

YU was quickly judged as a smartphone importer who simply rebrands phones rather than spending effort developing innovative devices. But the next smartphone from the home-grown company breaks all these notions.

At the ongoing launch, Co-Founder of YU Rahul Sharma announced that the next YU device Yuphoria will be an entirely made-in-India product. Unlike Yureka, YUphoria will be manufactured and assembled in the country itself. The company also claims that the design of the phone is not a copy, but has been designed from scratch. As per his statements, the first 1000 units will be made in China and rest of the manufacturing will take place in the homeland.

Yu Yureka

This announcement is in line with the ongoing ‘Make in India’ movement initiated by the Government of India. It was launched in 2014 by Prime Minister Narendra Modi, and encourages companies to manufacture goods in India itself. YU is not the only brand opting for this, in the recent past we’ve had several smartphone manufacturing companies heading in a similar direction.

The company has also announced that the phone features an all-metal body. YU is readily striving to make a mark in the smartphone segment and Yuphoria is likely to set a benchmark for the budget handsets. It is known to pack a 64-bit processor, 2GB RAM, 16GB in-built memory space and run on Cyanogen OS 12 based on Android Lollipop.

We will be bringing you the latest updates on the device, keep checking this space for more. You could also click here to watch the event live.

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Meenakshi Rawat
Meenakshi Rawat
iGyaan's newbie Meenakshi handles content at iGyaan. She is an ultimate foodie, loves travelling and likes to read.