With the introduction of the YU brand, Micromax has shown that it has the potential to rise in the brutal global mobile market. The first phone from the brand, ‘Yureka,’ is packed with amazing specs and comes for a price that can induce goosebumps. YU televentures is a brand formed by a collaboration between Micromax’s founders and famed custom ROM maker, CyanogenMod. Cyanogen’s active support might help YU create a mass fan following for itself.
The first offspring of the collaboration is the ‘Yureka’. It flaunts a 1.5 GHz, 64-bit Snapdragon 615 processor, 2 GB DDR3, 16 GB internal [...]
India’s top phone company, Micromax finally lifted the veils off its new brand ‘YU’. The company claims that the Y stands for the users while the U stands for them signifying the collaborative approach to the new brand. The brand is formed in partnership with famed custom ROM maker CyanogenMod. The first device from the brand is called Yureka, and it’s one revolutionary device. The company also launched a new website for the device with the url yuplaygod.com. It will be the community address for the YU movement.
PersonalizationYU is claimed to be an ecosystem where people create, add and manipulate the device in [...]
The Indian mobile market is about to take the next big step. The indigenous phone makers have been in the shadows of the big international brands, but now Micromax is about to launch a new brand which will take on the dominance of the foreign brands. Packed with the famed CyanogenMod, the brand will bring immense convenience to the Indian users in terms of customization and updates.
Today on the 18th of December, Micromax will launch its audacious new brand ‘Yu.’ If you want to be a part of this new chapter from the very beginning, you can watch it live right here. We will be following it live, are Yu?
UPDATE: Micromax released the device by the name Yureka on the 18th of December and the price was listed as Rs. 8999.
Micromax is all set to unveil its new brand ‘Yu’ tomorrow. The brand will be based on CyanogenMod and will provide immense customization options and regular updates for the customers. The exclusive partnership with Cyanogen will help Micromax battle some of the long-standing grievances against the company. The device under the new brand has been spotted on import/export website Zauba.
According to the listing on the website, the Yu device is imported from China with a [...]
Micromax’s CynogenMod-powered new brand called ‘Yu’ is just a couple of days away. Amazon, which would be exclusively launching the device, is all prepped to host the new brand. A new page for the brand is up and it will get a lot of folks excited.
Using the strengths of CyanogenMod’s amazing features, Micromax hopes to climb up the ladders in the points tally. This may be possible as CyanogenMod is one of the most appreciated custom ROM’s out there which not just gives you amazing customization features, it also adds regular updates. The updates bit would really help Micromax’s image as the company has been constantly [...]
The wait for India’s first truly CyanogenMod based device is about to draw to a close. It has certainly been a long wait. CyanogenMod used to be just for the nerds who had the expertise in flashing custom ROMs, but OnePlus One brought it into the mainstream. Indians fans of the ROM maker were truly elated when OnePlus disclosed their plans for India. But they were disappointed to know that it won’t get support from Cyanogen because of their exclusive partnership in India with Micromax. The Indian brand is now ready to unveil its first Cyanogen powered device/devices on the 18th of December and has sent out invites for the launch.
There has been a lot of confusion amongst Indian buyers about the updates on the One. CyanogenMod was one of the most prominent features of the OnePlus One. The regular updates along with amazing customizability features made the phone everybody’s dream come true. The Indian customers have had to wait a long while for the taste of the One and it got soured by the reports of Indian devices not getting any updates. That fear, unfortunately, became officially confirmed today.
CyanogenMod officially announced that it won’t be sending any OTA updates to the OnePlus devices that are bought in India. The company had [...]
A few months back, Samsung got its first jolt in rating when Xiaomi kicked it from the top of the podium to second spot in China. A few days later, Samsung was overtaken in the Indian market by the homeboy Micromax in Q2 2014. Samsung denied the news and said that it was still at the top. Well, seems like Samsung’s woes have not finished yet.
Market research firm IDC is reporting a drastic fall in Samsung’s market share. At the same time, Micromax is showing positive gains. While Samsung slipped from 29% market share to 24%, Micromax gained a healthy lead of 2 percent and went from 18% to 20%.
Micromax, the second biggest smartphone company in India, has some great plans for the upcoming future. Now with the intention of providing a unique user experience, the company unveiled their new brand called Yu.
According to the company’s Yu Televentures, will be a wholly owned subsidiary of Micromax Informatics. It’s the offspring of a tie-up between Micromax and Cyanogen. Cyanogen is, of course, known world over for making one of the best custom ROM’s for Android smartphones. So this tie-up will surely mean good things for the Indian consumers.
Micromax co-founder Rahul Sharma [...]
