It’s not been long since Google updated its proprietary operating system and brought before the world 5.1 version of Android Lollipop. The upgrade is hitting many devices and the latest device to receive Android 5.1 Lollipop is the Micromax Canvas A1. The Indian electronics firm is skipping the 5.0 version and is straight providing the improved version of Android Lollipop with bug fixes and new features.
The new version is coming with a build number LMY471 and it will occupy 409.8MB space on your device. The update comes with stock Android features like device protection, HD Voice calling, redesigned Quick settings menu and more. Canvas A1 users can check the update by following these steps: Settings > About Phone > System Updates > Check now.
The upgrade was first released by the company for its own Android One devices in Indonesia and other countries are gradually receiving the advanced version. Meanwhile, Nexus 6 has also started receiving the update along with Nexus 4, 5,7 and 10.
4K TV or UHD TVs have been around for a while, but their heavy price tag made sure potential customers steered clear from them. But in the recent past, some minor brands such as Vu have brought low-cost UHD TVs in India but their price tag was double than that of an HD TV. Micromax is breaking that price gap with the introduction of two UHD TVs which will challenge the conventional HD TV market.
Micromax is offering a 42-inch variant that will cost Rs 39,990 and a 49-inch version priced at Rs. 49,990. These are some of the lowest figures ever quoted for 4K TVs in India.
These TVs run Android OS that earns them the tag of Smart TVs. The 42-inch variant will run on Android 4.2 whereas the 49-inch variant runs Android 4.4. The TVs come preloaded with apps like Facebook, Twitter, Gmail and other prominent apps and buyers will also have access to Google Play store so they can download their preferred apps.
Both these TVs have a native resolution of 3840 x 2160 pixels. The TV’s are powered by a dual-core processor along with 1GB of RAM. They come with 2.2GB of internal storage, which is expandable to 32GB. The 42-inch variant features 3x HDMI and 3x USB ports. On the other hand, the 49-inch variant with its higher price tag offers a gold-colored metal frame and glass finish back and has 2x HDMI and 3x USB ports.
A Smart Somato-Sensory remote control will let you navigate through the interface of the TV. The remote works like an air mouse that makes it fast and easy to access the features you are want.
Micromax will be selling these TVs exclusively on Flipkart from March 13th. With these prices, the company won’t have to convince a lot of folks to part away with their money.
The Yu Yureka smartphone will soon be getting the Android Lollipop 5.0 update, as the company has posted a Lollipop teaser on its Facebook page. This could only indicate that the devices will be receiving the update in the next few days. The handset was launched with Android 4.4 KitKat based CynagoenOS 11, and with the new firmware update it will get CyanogenOS 12.
Meanwhile, the company has assured that the Yu Yureka will be the first handset to get Lollipop based Cyanogen update. The new update should bring with it a plethora of new features and customisation options. Owners of Yu Yureka can expect usual software updates from Google, but we’re sure it’s the updated CyanogenMod features that everyone would be looking forward to.
Yu Yureka’s Lollipop teaser on its official Facebook page
The image uses a dot-to-dot game to tease the update, with the numbers ending at ’26’. Does this indicate that the update starts rolling out on March 26? We have a feeling that we’ll know sooner than later.
The device already boasts an impressive set of specs at a very attractive price point, and the latest software update should attract more customers to an already great performing device.
Micromax subsidiary YU held the eighth flash sale today on Amazon India. Even after months of its launch, it has received an amazing response from the users. The flash sale kicked off today at 2 pm and the flagship killer went out of stock in mere 7 seconds.
Amazon India took to Twitter to confirm the same –
The YU Yureka is an easy favourite since it offers superior specifications at a budget price of Rs. 8,999. The 5.5-inch device runs on Android-based Cyanogen OS 11 and features Cat. 4 4G LTE connectivity. With 64-bit 1.5GHz octa-core Snapdragon 615 SoC, 2GB RAM, and 2500mAh battery, YU Yureka offers a massive rear camera of 13MP.
Meanwhile, the Indian electronics brand has announced the successor of its first smartphone. Codenamed “Project Caesar“, the phone will come with the Android Lollipop version of Cyanogen OS.
YU Yureka, makes for one of the best smartphone picks in the sub-Rs. 10,000 price bracket. The device has got a great response in the market and the company is ready to introduce its next offering in the coming month. YU Televentures, a subsidiary of Micromax, confirmed that they will release a new smartphone in India in April.
The Co-Founder of the company, Rahul Sharma stated –
Micromax already had tailwind behind it and were growing in numbers month after month, quarter after quarter. We were thinking about what’s next and we wanted to target a different set of users – the tech natives and digital natives – the nerds. They want to customize their phones. What were we doing for them? And with that thought YU was born.
The project has been named ‘Project Caesar’ as for now, and it’s still under development. The company will make use of its exclusive partnership with Cyanogen, the world’s biggest custom ROM maker, and will implant the Android Lollipop version of Cyanogen OS on its new device.
There was also a hint from Mr.Sharma that the company might step into the wearables segment. “YU is not just about smartphones. It is about connected devices t00,” said Sharma. That’s another big news from the company and we hope that their wearables, in case they arrive, will be as good as the Yureka and will arrive with an attractive price tag.
A good news for the Yu Yureka fans. Amazon India has announced the access to a ‘Golden Ticket Sale’ for select customers who have shown a high levels of interest to buy the Yureka handset but are still unable to avail the phone due to its limited supply.
The ‘Golden Ticket Sale’ will be held on 18th February, Wednesday, between 2pm-5pm. For this sale, only registered customers who were unable to buy the handset will be eligible to participate and receive a confirmation on email by Amazon
According to the company, the last sale of Yu Yureka witnessed a sale of 25,000 units, all sold out within 4 seconds. The fourth flash sale saw 15,000 units sold off within the same time span. The third sale saw 10,000 phones sold off within 3 seconds.
The sixth Yureka weekly flash sale will go live as planned on February 19th, Thursday, on Amazon from 2 pm onwards for all registered customers for this sale. For a quick recap, the smartphone sports a 5.5 inch HD IPS display, and is powered by a Snapdragon 615 Octa-Core processor, paired along with 2 GB of RAM. It is priced at Rs. 8,999. So if you are one of the few lucky ones to have been selected by YU, this is your chance to get a hold of this awesome device.
Today began with a news that could have been the cause of jubilation at Micromax’s office but would bring gloom to Samsung’s. Research firm Canalys had reported that Samsung was pushed off from the top spot by Micromax in the fourth quarter of 2014. But Samsung has now hit back at the report quoting data from market research organisation Gfk group.
Samsung has said that according to the Gfk data, its volume market share in the October-December 2014 quarter was 34.3% whereas the value market share was 35.8%.
[quote text_size=”small” author=”Asim Warsi” author_title=”Vice President, Marketing, Mobile business, Samsung India Electronics Pvt. Ltd.”]
In the entire year 2014, we continued to lead the market with innovative and exciting offerings. Our volume market share in the smartphone market in the year was 35.7%, which is more than double than that of the next player, while our value share was 40.2%, which is more than four times the next player. The GfK data is based on actual retail sales in 50,000-plus population cities.
[/quote]
But all of this doesn’t depart from the fact that the company has been losing ground to brands that are offering a lot more features to the consumers. Samsung has to find a silver bullet to return back to the prominent spot it used to at during the start of the smartphone race.
Indian smartphone market saw a lot of action last year. A lot of companies made India a priority market and launched their top flagships in the country. Indians now had a wider choice in smartphones than ever before. All these choices have also led to a major reshuffle in the points tally of top selling companies. Indian smartphone brand, Micromax seems to have kicked global market leader Samsung from the first position on the table.
The report comes from research firm Canalys. According to the report, Micromax accounted for 22 percent sales in the fourth quarter of the year between October and December. Samsung on the other hand managed to score 20 percent of device sales during that period.
The industry, in total, sold over 21.6 million smartphones during the period; a 90 percent increase over the previous year. It is estimated that the Micromax’s lead was fueled by increase in the purchase of devices with a lower price tag as the users actively shift from feature phones to smartphones in that segment.
This dip in standing should be a major concern for Samsung as it has already lost the first position in China to Xiaomi. The company has been on the receiving end of complaints about its lackluster devices with monotonous designs and lack of specs. Apart from some tiny tweaks the company hasn’t really offered anything substantial to the consumers. Samsung has to reconsider its smartphone strategy seriously as it is the company’s most visible product portfolio at the moment or else it wouldn’t be long before it follows in the steps of Blackberry and Nokia.
The second flash sale for Yu Yureka ended quickly and as expected, it sold out within seconds. The users who registered for the sale or the ones who registered to buy the smartphone before 13th January were eligible for the sale. The company offered 15,000 units this time around.
Last flash sale was surrounded by controversies. Amazon billed some costumers Rs. 3,500 more than the MRP of Rs. 8,999. It seems that the same happened this time around; a number of Yu Yureka units were being sold for a price tag of Rs. 12,500. Last time, Amazon acknowledged the error in the device billing and offered the amount back to the customers in the form of coupons.
Yureka priced at Rs. 12,500 instead of Rs. 8,999
The second glitch makes us wonder whether if it is an honest mistake or a deliberate attempt to lure buyers into spending more than they intended.
Thanks for the tip, Saurav.
Update 2:50PM January 22nd – Meanwhile, the company has sent us an email celebrating the success of second flash sale of Yu Yureka. The company mentioned that they sold all the 15,000 units in just 4 seconds.
The second installment of the Yu Yureka Flash sale is going start shortly. Micromax’s official e-commerce affiliate Amazon India is all geared up for the sale which starts at 2PM. Users who registered to buy the smartphone before 13th January, will remain pre-registered and can take part in the sale like the last time.
In the last flash sale, there were 10,000 unit up for grab. However, this time the company is offering 15,000 units. During their first flash sale, Micromax claims to have sold these 10,000 devices in three seconds.
Last week, Yu Yureka flash sale was surrounded by controversies. There was confusion over the actual number of devices sold; also, billing was made to some customers at price higher than its official price. Later, Amazon acknowledged the error in the device billing. It offered to fix the glitch and reimburse the extra amount back to the customers.
SPECS
YU YUREKA
Display
5.5 inch IPS LCD
720×1280 px
Gorilla Glass 3
RAM
2 GB
Storage
16 GB – (12 GB free)
Battery
2500 mAh
Processor
Qualcomm Snapdragon 615
CPU
1.5GHz Octa-core
GPU
Adreno 405
Front Camera
5 MP
Rear Camera
13 MP
Price (Click for Updated Pricing)
Rs. 8,999
Special Features
Cyanogen OS 11
Yu Yureka has undertaken the online flash sale route to market their devices similar to the Xiaomi; however it will interesting to observe whether this strategy will prove successful to revive the brand of Micromax.
The recently popular smartphone from the homegrown manufacturer, Yu, is again going up for sale exclusively on Amazon India. The second round of registrations has commenced, and the phone will be up for grabs on 22nd January for a price tag of Rs. 8,999.
Micromax is imitating Xiaomi’s successful marketing scheme to entice more customers. However, last time, things didn’t go so well as Amazon India was unable to cope with the heavy rush. The first round of flash sale saw around 3 lakh registrations, but only 10,000 units were available for sale. The inadequate availability of the phone resulted in an outrage from interested buyers who were left disappointed. However, the company announced that the phone received a superb response, and the stock cleared in just 3 seconds.
Another glitch that added to the fury of the customers is that Amazon India showed the final price of Yu Yureka as Rs. 12,499 instead of the actual price (Rs. 8,999). However, the e-commerce website later apologised for the technical hitch.
As of now, there is no clue about the number of units that will go up for sale as both Micromax and Amazon are tight-lipped on the topic.
Coming to the specifications of the Yu Yureka, the smartphone sports a 5.5-inch 1280x720p display. The screen has a protection of Gorilla Glass 3. The device is powered by Snapdragon 615 CPU along with Adreno 405 GPU. The device features 2 GB of RAM and 16 GB of internal storage capacity, out of which 12 GB is free. The phone gets its juice from a 2500mAh battery. On the camera front, the handset has a 13MP snapper along with a 5MP shooter on the front. The most significant feature of the device is the attractive Cyanogen OS 11.
For those who haven’t seen our review, can check out the video below:
E-commerce website, Amazon India, on Wednesday, addressed a glitch that took place during the online sales of the Yu Yureka. The website has got exclusive online retail rights of the Yu Yureka in the country. While the phone is actually priced at Rs 8,999, some of the users were shown the price as Rs 12,499 or higher because of a technical error. The US based firm apologized for the same on Twitter and is presently working to address the customers who were impacted by it.
As of now, it is still not clear what went wrong that led to this price shoot up. The first glitch took place during the first sale of the Yu Yureka in which the company offered 10,000 units for a flash sale.
After the sale on Tuesday, YU announced that it sold off 10,000 units in just 3 seconds. However, later on, some reports alleged that only 3000 units were placed for the flash sale, and even fewer units were sold. Yu has categorically denied the allegations and stood by their stand that they sold 10,000 units.
India-based company Micromax is the top choice of many smartphone users. The latest offering by its subsidiary, Yu, recently released a device that houses an exceptional set of specs at a super low price. Now, Micromax has added one more handset to its portfolio, the Canvas Hue. The company claims that the device can last up to 30 days on a single charge, which seems a bit far-fetched if you ask us.
As far as the specifications are concerned, Micromax Canvas Hue has a 5-inch HD AMOLED display of 1280×720 pixels resolution. The Corning Gorilla Glass 3 protection prevents the display from breakage and makes it scratch-resistant. The device is powered by a 1.3GHz quad-core processor paired with 1GB of RAM. The handset runs on Android 4.4.4 KitKat as of now, but it is expected to get the Android 5.0 Lollipop update soon.
Talking about the camera specification, the device has an 8MP primary camera along with a 2MP shooter at front. Canvas Hue houses a powerful 3,000mAh battery and has a support for super power saving mode, which extends the battery life of the phone. The handset features a storage capacity of 8 GB, which can be further expanded via MicroSD card.
The Chief Executive Officer of Micromax Vineet Taneja said in a statement:
With an AMOLED HD screen, users are guaranteed of a life-like viewing experience through more vivid colours and a crystal clear display. The Canvas Hue is a perfect blend of premium design, seamless efficiency and superior technology that supports the needs of the ever evolving consumers.
Priced at Rs. 10,999, Canvas Hue will go on sale on 16th January. The device is relatively cheap and can compete with big contenders in the market like Xiaomi Redmi Note 4G, Gionee Marathon M3 and Yu Yureka, which pack somewhat similar set of specs.
The most anticipated device of the year, Yu Yureka, will go up for sale tomorrow. In spite of the huge registrations, the company said that, for now, they will be putting only 10,000 units of its 4G device on Amazon. The smartphone, unveiled last month, boasts a set of specs seen on many high-end devices while it comes at a price of Rs. 8,999.
[quote text_size=”medium” author=”Rahul Sharma” author_title=”Co-Founder of Micromax”]
We saw unprecedented response with over three lakh registrations. Registrations were to be open till 25th December. However, owing to the mega response they had to be closed a day earlier.
[/quote]
If we talk about its specifications, the Yu Yureka has a 5.5-inch display with 1280 x 720p resolution. The screen is protected by Gorilla Glass 3. It is powered by Snapdragon 615 CPU along with Adreno 405 GPU. The device features 2 GB of RAM and 16 GB of internal storage capacity, out of which 12 GB is free. The phone gets its juice from the 2500mAh battery.
On the camera front, the handset has a 13MP rear snapper along with a 5MP shooter on the front. The most significant feature of the device is the attractive Cyanogen OS 11.
Rahul further talked about the phone units, “We are working on ramping our capacities. Given the kind of enthusiasm that we have seen, we will increase the number of units put out for sale gradually.” It was also learnt that Cash-on-Delivery System will be available to Yureka buyers. Do read the full review of the Yu Yureka here.
Yu by definition is supposed to mean “you”, which when Micromax decided to launch a new company was intended to make devices more personal for the users. Hence the company chose to go with Cyanogen, even though they decided to procure and rebrand devices like they used to in the past.
But what is Yu intended for? Is it really a way for Micromax to change their company’s brand value and appeal to a younger and much more aware online generation, or is it just a way of seeking vendetta against Micromax’s newest enemies: New Chinese entrants like Xiaomi, OnePlus and even Gionee.
5 MP Front Camera
We’re aware of the fact that Micromax is selling the Yu Yureka at a massive loss of Rs. 2000-2500 per handset sold in India. Micromax is buying the hardware for around Rs. 8300 and they are paying Cyanogen royalties, apart from the massive one time exclusivity deal they did with the company before launch, which led to the temporary ban of the OnePlus One in India. Not to mention import duties, shipping, Amazon’s fee etc.
Micromax also got the YU into the limelight by playing politics and getting “free media controversy” over the ban of the OnePlus One sale in India.
After all that, the Yu Yureka will sell for Rs. 8999 on 13th of January 2015, and our review will tell you whether or not you should be getting in line to get this device.
Hardware
In terms of hardware the Yureka is pretty great, in fact the closest devices in terms of hardware cost double and don’t feature the same performance standards as the Yureka. Cameras are a high 13 MP and 5 MP combination, which does work well.
Over at the front, garnering a great amount of resolution, is the 1280 x 720p display in all its 5.5-inch glory. The display is bright and easily visible outdoors. On the inside is the intriguing Snapdragon 615 CPU + Adreno 405 GPU combination which fails to satisfy us, although, for the price you couldn’t ask for much more.
The Phone supports USB OTG, with the use of a micro USB to USB adapter (which is not included). Interesting to note, is that the USB storage shows up, but you need third party filing software to access it. Apps cannot be moved to the SD card, not in the handset’s current software layout. So you are stuck with about 11-12 GB of space for Apps, which is a serious let down.
Qualcomm Snapdragon 615
Specs
Yu Yureka
Display
5.5 inch IPS LCD
720×1280 px
Gorilla Glass 3
RAM
2 GB
Storage
16 GB – (12 GB free)
Battery
2500 mAh
Processor
Qualcomm Snapdragon 615
CPU
1.5GHz Octa-core
GPU
Adreno 405
Front Camera
5 MP
Rear Camera
13 MP
Price (Click for Updated Pricing)
Rs. 8,999
Special Features
Cyanogen OS 11
Build Quality and Design
The thing about buying devices from vendors is that you have no control over build quality. While Micromax has seen some great built phones like the Canvas HD and most of the relative series, we have also seen especially poor phones like the Canvas 4 Plus which was a blatant copy of the iPhone and well, it bent too.
However the Yu Yureka, is not a Micromax product, or atleast that is what they want us to believe, as they elaborately set up new dominions and a new company in an exercise to get rid of their past. Well fret not Micromax, because the Yureka is different in many ways however it’s also the same in many.
2500 mAhBattery
The device already exists in other markets with a different name, and Yu plays no real role in the design of the hardware, except probably plastering some logos, and naming the standard black variant the never-heard “MoonStone” finish. (Wow ! Really? ). All new nomenclature aside, the built is pretty good, the finish on the back is no where near the “Sandstone” that you will find on the OnePlus One, however it is clean and well defined and feels great in the hand.
The bezel does not stick up a lot from the edge and this may be a problem for a lot of folks, who drop their phones on the frequent. The front does feature Gorilla Glass 3 so you will get some persistent protection.
Design-wise the phone will not win any awards, but it’s not a poor looker, in fact it can become quite the eye candy. The edges are nice and rounded well and the feel and finish of the product in hand is premium to say the least. Remember this is a Rs. 9,000 product we are talking about, and using words like “premium” is far from our usual banter.
Performance and Gaming
The Yureka is a workhorse in your pocket, and each time something like that appears from a company like Micromax (Sorry “YU”), we recall the toasty Micromax Canvas Knight, which was easily the best product to buy if you were short of a egg frying pan.
The Yureka is not that product. Heck the Yureka is easy to hold in the hands and disperses heat well. The extensive use of plastic also probably aids in the isolation of heat from the hands of the user.
As far as performance is concerned we were elated to see benchmark scores from the Yu Yureka easily match expensive devices for one quarter of the price. However no where near that of Xiaomi Mi3, OnePlus One and the Note 4 as it stands at present.
Games run happy, however the Adreno 405 doesn’t do much justice to high end gaming. The CPU is designed to leverage the 64 bit architecture which will enable better performance in the future and once the whole eco-system runs on it. For now gaming is still good, and blows away most of its present competition.
Network and Battery Life
The Network connectivity is fabulous, signals are strong and voice quality is impressive from the handset. The tower to tower jump is a bit sketchy so you will face call drops on the go.
The brilliant thing is the fact that the handset does LTE based on networks that will eventually launch in India. So for a price of under 10k this is a strong contender if you are looking for a future safe investment. However as many have pointed out, LTE may not be a prerequisite of those aiming for a new device in this price bracket. We say that it’s a fantastic add-on to have, and will aid in better connectivity in the future so why not get the extra benefits. And hey, once you do want LTE, you won’t need to switch phones.
Battery life is average or slightly better than. We saw the handset run a full day, however if you have had a busy day and have been receiving calls on both sim cards you might need to charge, atleast once in the late-evening. That being said we got 5-6 hours of screen on time from the Yu Yureka, which is excellent.
Talk Time : 7-8 Hours.
Music : 10 Hours
Internet Usage : 5.5- 6 Hours
Multimedia and Gaming : 4 Hours.
13 MP Rear Camera
Camera
The Camera like many-a Micromax devices in the past is mostly talk and no real action. The rear camera will impress in outdoor and well lit conditions, images captured and saved are not compressed well, which may be a doing of the build of Cyanogen on the Yureka, thus resulting in unwanted noise on the dark spectrum of the range.
Results are unwieldy in poor or low light situations where sometimes the images are decent while sometimes they are unusable. The shutter is no where as fast as that on the OnePlus One, but the camera app includes almost all the features sans the 4K video capture.
Samples
You do get 1080p on the rear camera while the front camera is limited to 720p. The rear camera will also capture double the frame rate i.e. 60fps but only at 720p. Video is decent but tends to be shaky since there are no stabilization features in the handset, electronic or otherwise.
Advantage: Cyanogen’s camera app has the extensive availability of customizations, including filters, face detection features, continuous focus, time lapse all built in.
Multimedia
The display is excellent indoors and outdoors, the resolution of 720p is considered good for the price bracket and the IPS panel significantly improves on the viewing angles. Touch response is commendable and the color reproduction is good as well.
Speaker is Muffled
The speakers are tiny and quiet, sort of muffled, as if there might be a piece of tape on the inside, left by mistake (we checked and there isn’t any.) The speaker is just not loud enough and that is something most buyers will have to look past. The included earphones are usable but will not enhance the audio in any way. The audio output from the headphone jack is loud and rightly mixed, when tied with good quality headphones. The headphones we tried the Yureka with cost several times more than the handset itself. However, feel free to use your own favorite pair, and they should work just as well.
Cyanogen
We saw it simply laid out when we were extensively testing the OnePlus One, the reason why that device rocked all the mobile lovers’ world was the right mix of hardware and software at that price. Yu Yureka is attempting to do that at half the price and in our opinion it is winning. The handset and UI is buttery smooth; you glide and slide through windows and apps, withough much ado. The mix of a very well developed build of Android “Cyanogen” the hardware, including all 2 GB of Random Access Memory, is working in sync with the software.
Cyanogen is one of, if not the only, largest developer supported builds of Android, and it’s only growing by the day. The Cyanogen team has shown promise with their builds in the past and they showed excellence with the OnePlus One.
The Yu Yureka does not fall short of the experience, and offers all the same customizations, albeit lacking a few of the features that for the time remain restricted to the OnePlus handsets, like gesture actions and quick launching shortcuts which can be easily enabled.
The image compression is not that great, however the front camera images are saved in a less noisy format when compared to similar images from the OnePlus One, which may be a definite win. (Selfie Time!)
YU forums will also help the company deal with everyday problems by letting people discuss their issues amongst each other, help in bug detection and elimination. And build a cult around the device which will enable future loyalty towards the brand.
YU Forum
Conclusion
Despite numerous efforts from our Northerly neighbors and companies like Xiaomi and OnePlus, with their “flash sale” systems and invite-only buying options, the Indian powerhouse Micromax has shown us that they are still the king in their own domain. However, and a big doubt here, the phone is being sold for a loss, and that too a major one, only to piss off the competition. Only to win back the market share that they have been losing. All this without hurting their current partners and networks.
If Micromax was to sell ‘online only’ devices which would be available exclusively through select Online E-commerce websites, the company would seriously jeopardize its retail network, ensuring a boycott of the brand and a loss of a strong foothold in non-online markets, which is still a large chunk (over 80 % believe it or not). Micromax tried it with the Nitro and faced huge backlash.
So how does Micromax deal with the threat of new “cheaper”- “Online Exclusive” brands without hurting its strong retail market presence. Simple : Lets form a new company! Hence, YU is born. It solves the problem for Micromax on many levels; it makes the parent company more viable for investors. It can build better trust for its customers from the get go (unlike Micromax and its service fiasco) and it can keep the competition at bay, all this without hurting the Micromax Retail network : Win Win! Right?
Wrong!
Let’s talk about the handset, like many other handsets in the past, the Yu Yureka is excellent for the time it has been launched in, and for the price it has been launched at. The Yureka looks impressive, is built well, performs efficiently while delivering good network capabilities and better than acceptable battery life. All this while being future proof for India – with the LTE capabilities and all that it promises under the hood and inside of the glamorous package.
But there are a lot of future promises that will help us determine the real fate of this handset. A lot of Questions still need answering – Will it really get software updates? Will the company remove its loss margin and add a profit margin after selling a lakh or two handsets? Will Indian people buy into the forum culture the same way the Chinese, American and European have?
Yu Yureka comes with door delivery service and support. Will it be possible for Micromax/Yu to cater to the large numbers, if there are problems with the handset?
We do not know the answer to so many questions, what we do know is that the Yu may be one of the best devices to get under the Rs. 10,000 price bracket. And that too, without causing much worry to the buyer. If you are not looking into developer options and don’t care much for the extra frills, then at this price the Yu Yureka becomes the undefeated champion without entering the ring officially.
The handset has the potential to set a record, a benchmark of sorts for India, something that will show on a Global scale that our country and its manufacturers can match up to global standards. We said it before, if anyone could do it it was Micromax! But can they?
The ball is in your court : YU! the world awaits. While India waits in line to buy your handset.
, and our review will tell you whether or not you should be getting in line to get this device.
