Another Price Glitch by Amazon in the Yu Yureka Flash Sale

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Another Price Glitch by Amazon in the Yu Yureka Flash Sale

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The second flash sale for Yu Yureka ended quickly and as expected, it sold out within seconds. The users who registered for the sale or the ones who registered to buy the smartphone before 13th January were eligible for the sale. The company offered 15,000 units this time around.

Last flash sale was surrounded by controversies. Amazon billed some costumers Rs. 3,500 more than the MRP of Rs. 8,999. It seems that the same happened this time around; a number of Yu Yureka units were being sold for a price tag of Rs. 12,500.  Last time, Amazon acknowledged the error in the device billing and offered the amount back to the customers in the form of coupons.

Amazon Yureka Price Glitch

Yureka priced at Rs. 12,500 instead of Rs. 8,999

The second glitch makes us wonder whether if it is an honest mistake or a deliberate attempt to lure buyers into spending more than they intended.

Thanks for the tip, Saurav.

Update 2:50PM January 22nd – Meanwhile, the company has sent us an email celebrating the success of second flash sale of Yu Yureka. The company mentioned that they sold all the 15,000 units in just 4 seconds.

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Parul Ritvik Sood
iGyaan Network's newbie, Parul is a Writer, Poet, Reader and Mass Communication Graduate with great interest in startups and entrepreneurship.