Tag: DJI

DJI Unveils The DJI Storm Drone Alongside Its Own Van And Crew

DJI, one of the most highly celebrated brands in the field of drone and cinematography has yet again outdone themselves with its latest professional-grade filming drone. The drone is as flagship as they get, so much so that the model is not even available for purchase. DJI has rather decided to employ its service of this drone alongside a van that is equipped with various tech and parts of the drone being manned by a team of professionals trained crew for filming.

Aptly named, DJI Storm received a rather uneventful reveal with the company discreetly uploading a video of the drone on YouTube. The drone is heavily equipped to tackle various scenarios and function at the optimum levels(operational parameters ranging from -10°C to 40°C). Carrying with it an eight-rotor blade, the drone has a maximum payload capacity of 18.5kg.

This opens up the potential for drones to carry various mid-sized and professional filming cameras like the Arri Alexa LF camera that was equipped with its lens as seen in the YouTube reveal video. The camera was also outfitted with one of DJI’s wireless focus system (that follows the subject in focus) along with DJI’s Ronin 2 gimbal for stabilization.

The video showcased a myriad of expensive hardware that is not exactly consumer grade but rather used for professional work or filming. Even DJI’s latest drone model available for sale, the Matrice 600 for professionals, costs $5000 (approx. Rs. 3,47,000). The Matrice 600 however, is only capable of carrying a load of upto 6kg. DJI Storm is also reportedly faster than the Matrice variant by 10mph, having a top speed of 80kmph. DJI has listed the capabilities of the drone to sustain flight for 15 minutes with a payload of 12kg, this depends on the batteries used to power the drone systems.

DJI Storm is working out to be one of the most expensive filming drone systems ever seen. The DJI Ronin 2 gimbal for stabilization carries a hefty price tag of $8000 (approx. Rs. 5,56,000) and the heavy duty drones like xFold Dragon X12 will put buyers down by $30,000 (approx. Rs. 20,87,000).

However, the company seems to be reserving the equipment for its DJI Studio Custom Aerial Cinematography Service, which is seen in the video with the special van, professionally trained crew, and many of the DJI’s top gears like Master Wheels and Force Pro remote control systems. These systems allow the cinematographers to move the drone’s camera as they would do in person.

Also Read: Mysterious Mid Range HTC Smartphone Certified By Bluetooth SIG, Launch Imminent

DJI Studio is not a relatively new department within DJI, having been working with Asian markets for a while now. What can be gathered by the company’s Chinese website show offerings for only the DJI Matrice 600 paired with the Sony A7S II camera or the DJI Inspire 2. It is unclear as to which markets would be hit with this service as no official announcements have been made so far.

June 1, 2019
United States Issues Warning Against China Made Drones, DJI May Be Banned

The Department Of Homeland Security (DHS) of the United States has issued an alert against the Unmanned Aerial Vehicles (UAV) or drones manufactured in China. In a report provided to a renowned media house, the department claims the drone sends flight data to the manufacturers. And given the latest stance by the country over spyware, it is expected that DJI, a major Chinese drone maker who sells about eighty percent of the total drones in the US and Canada; may be banned from the country as well.

This news arrives after the latest trade ban imposed by the country on Chinese telecommunications giant Huawei. While the ban has been suspended for 90 days, the increasing trade war between the US and China is expected to further rise because of the fresh statement.

About The Alert

As mentioned above, the Department of Homeland Security has alerted the users of drones manufactured in China that their flight data is being sent back to the manufacturers. This data can be accessed by the Chinese government which it can further use for spying purposes. According to the Department, the drones pose a potential risk to an organisation’s information. This is because the products contain components that can be used to compromise the user’s data and share their information on a server accessed by the Chinese government. And while a brand or a product is not mentioned specifically mentioned in the report, popular drone maker DJI seems to be that can be affected if the US decides to ban China made drones in the country.

Also read: PlayStation 5 Loading Speed Shown Off, Will Be Ten Times Faster Than The PS4 Pro

DJI is a Chinese manufacturer headquartered in Shenzhen and is really popular globally for its drones. As is previously mentioned, they have over 80 percent of the market in the US and Canada. So in a case where the country decides to ban their products, the revenue of the company can take a hit substantially. It has clarified to its customers in a statement which notes that its products provide full and complete control over the security of their data. The users can decide how their data is stored, collected and transmitted.

May 21, 2019
DJI Uncovers Employee Fraud, May Cost The Company $ 150 Million

DJI, a drone manufacturing company recently uncovered an employee fraud that could very well have cost the organization $150 Million. The company released a statement that said that DJI holds their employees to strict ethical standards and takes any violation of their code of conduct very seriously.

Statement By DJI

During a recent investigation, DJI found out that some employees inflated the cost of parts and materials for certain products. They, according to DJI, pocketed the profits themselves. The company estimates the damages to be around RMB 1 billion which is around $150 Million. DJI, to address this issue, dismissed a number of employees who violated company policies. Law enforcement officials were also contacted to report the fraud. The company in their statement also said that they continue to investigate the situation. They are cooperating fully with law enforcement’s own investigation.

The drone manufacturer, who made a mark in CES with their range of new products just a few weeks back, also said that such actions do not represent the company. The statement further said that the 14,000 employees working for the company work hard every day to serve customers and develop cutting-edge technologies. DJI has become one of the biggest players in the drone market. Forbes recently named the company’s CEO Frank Wang the first “drone billionaire”.

DJI is taking steps to strengthen internal controls after the incident. They have established new channels for employees to submit confidential reports. The reports relating to any violations of the company’s workplace conduct policies will be completely anonymous.

Also Read: DJI Announces A $650 Smart Controller At CES

The company has in recent years faced various issues including different drone flying regulations in different countries and battery problems in their drones. Their latest product, a Smart Remote Controller With Built-In Display was widely appreciated in CES. However, DJI said in their statement that despite of the heavy losses, the company did not incur a full year loss in 2018.

January 22, 2019
DJI Announces A $650 Smart Controller At CES

DJI has been making new and innovative products in the drone and videography business for a long time now. This year, at CES they showcased a smart controller with a screen that can see what your drone sees, in realtime!

Features

The controller supports its Mavic 2 Zoom and Mavic 2 Pro drones and it features a screen with which you can see the visuals captured by the drone in realtime. The said screen is a 5.5-inch 1080p touchscreen that runs Android. DJI knows the problems that drone pilots face and thus, has included features to prevent those issues. It has protection from harsh temperatures ranging from -20 degrees Celsius to 40 degrees Celsius which allows the pilot to fly drones in extreme temperatures. The smart controller also has a bright 1,000 cd/m2 screen thus allowing for a clear viewing experience even in harsh and direct sunlight.

It has Bluetooth 4.2, Wi-Fi, and DJI’s own OcuSync 2.0 video transmission technology. This technology for video transmission automatically switches between 2.4GHz and 5.8GHz to reduce interference. This allows the pilot assurance of a reliable long-range transmission. The Android loaded on the controller is a customised version with apps for sharing and editing. This includes DJI’s own Go Share app as well.

Additionally, it has a microphone and a speaker if anyone wishes to livestream the drone flight as well! If you want to playback your video directly on a bigger screen in 4K you can do that using the HDMI port on the controller. The in- built storage on it however, is just 16GB. The controller does however support a maximum of 128GB UHS-1 Speed Grade 3 card. Even at lower temperatures, the 5,000mAh battery with support for fast charging ensures that the controller lasts long enough for a flight. It can be fully charged in just 2 hours using a 12V/2A adapter and it lasts up to 2.5 hours on a single full charge.

The controller is priced at a hefty $650 and is available on the company’s website.

January 10, 2019
DJI Launches Mavic 2 Enterprise For Commercial Use

DJI has been innovating in the personal drones and UAV space for a long time and with the latest Mavic 2 drone, they have joined the enterprise space as well. Their new drone, the Mavic 2 Enterprise, focusses on making drones for commercial purposes which can carry payloads. It can be used for everything from search and rescue to reconnaissance. Their advertisement for the drone shows factory workers employing the drone for equipment inspections, search and rescue to getting an expansive view of your work area.

[embedyt] https://www.youtube.com/watch?v=Bqh1LleJg_0[/embedyt]

There are several accessories available for the drone as well. These include an anti-collision beacon, loudspeaker and attachable spotlight. The drone has obstacle sensors that provide safety and helps a pilot manoeuvre difficult airspace with ease. It features password protection to secure data and has GPS time stamping to provide the exact location in case of a search and rescue operation. The loudspeakers enable police or the fire department to announce safety procedures or calm a situation down without having to put the task force at risk. It has an on-board storage of 24 GB which allows it to shoot for a long time. The beacon also makes the drone visible from upto three miles away.

Also Read: DJI’s new Drone The Spark is 50% Smaller Than The Mavic

Mavic 2 Enterprise Specifications

The Mavic 2 Enterprise includes a 12-megapixel camera with 2X optical zoom and 3X digital zoom. It can fly for 31 minutes before it has to land. It has a top speed of 45 miles per hour. The drone is small, lightweight and extremely portable. This makes it easy for commercial purposes. The company will release more accessories in the future but for now it is limited to reconnaissance and search and rescue only. The drone costs $ 1,999 and ships with all three accessories in the box. A “Fly More Kit” is also an optional extra. This includes two batteries, a battery charging hub, a car charger, a USB connector, a soft case, and two propellers for $ 419.

October 30, 2018
DJI Unveils Ronin-S At CES 2018

The International Consumer Electronics Show, famously known as CES kicks off in the US on January 8th. Brands use CES as a global platform to launch or unveil its latest and greatest pieces of technology and DJI has done something similar this year. DJI has unveiled its new gimbal, called the DJI Ronin-S.

The Ronis-S is compatible with DSLRs and mirror-less cameras. According to DJI:

The Ronin-S combinesadvanced stabilization, precision control, and manual focus control capabilities in a compact, single-handed form factor.

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Ideal for vloggers and content creators in general, a gimbal helps take smooth footage while in motion and adds an extra layer of stabilisation to the already stabilised footage from a high-end camera. Not just stabilisation, a gimbal, like the Ronin-S helps videographers take better shots since it increases handleability of a camera.

The Ronin-S’s framework elevates camera payload above the Roll Axis, which makes the camera’s built-in display in the line of the shooter’s sight and obstruction free. To give the user even more control over the smoothness of the gimbal, the Ronin-S has two customisable parameter groups to store your favourite settings. While recording, the user can switch between those two settings with a single click.

The Ronin-S will be available in the second quarter of 2018 from dji.com, DJI Flagship Stores, DJI Authorized Retail Stores, and DJI Resellers worldwide. Pricing will be announced prior to availability.

January 8, 2018
DJI Spark Drone is the Size of a Small Phone and Costs US $ 500

DJI has launched a brand new compact drone called the Spark, the drone had leaked in images earlier this year. The new drone has some interesting features and may be great drone for first time drone owners.

The Spark has a 2 axis gimbal and shoots video at 1080p resolutions, in comparison with the DJI Mavic the drone has lesser resolution. However, the drone can be controlled with hand gestures and also features the ability to be flown directly from the DJI app on your smartphone, without the need of a controller.

The DJI Spark has a 1/2.3” CMOS sensor that captures 12 megapixel photos, and most of the fight systems are controlled by the forward-facing 3D Sensing System, dual-band GPS and GLONASS, a high-precision inertial measurement unit, and 24 powerful computing cores built into the tiny Spark .

The spark offers 16 minutes of flight time with Lithium polymer battery, and can be flown with the Remote controller accessory. While the Spark starts at US $500 in the United States and other markets, in India, the retail price of a DJI Spark, including an aircraft, a battery, a USB charger and three pairs of propellers, is INR 43,000.

The Spark Fly More Combo includes an aircraft, two batteries, four pairs of propellers, a remote controller, propeller guards, a charging hub, a shoulder bag and all necessary cables, with a retail price of INR 60,000.

May 25, 2017
DJI’s new Drone The Spark is 50% Smaller Than The Mavic

While the Mavic is just about launching in India (our video will be out shortly), A new DJI drone seems to have leaked which is more than 50% smaller than the DJI Mavic. The drone will apparently be called the Spark and images seems to be floating on the Chinese forums.

Unlike the Mavic the Spark seems to have fixed arms and may aim to take on the beginner drone market at a relatively budget price. The camera shown on the Spark also seems to be different from the Mavic, to the extent that it does not Pan left to right, but only tilts up or down. Due to the compact nature of the drone, panning could be achieved by simply rotating the drone.

Could this simply be a selfie drone, or something that could be gesture controlled like the Phantom pro or Mavic pro? While details for the drone remain sketchy a whole host of video and images have leaked for the DJI Spark. Also unknown is whether the drone will use a controller or simply be controlled by WiFi using a smartphone or a tablet.

April 7, 2017
DJI Phantom 4; An Evolution In Drone Tech

One of the biggest names in drone manufacturing, DJI, has taken the veil off the Phantom 4, and it brings with it a host of cool features to make it a consumer favorite. The China-based company already controls 70% of the drone market, and with this new autonomous drone that will retail for $1399(Approx Rs 95,000) DJI only expects its market position to grow only stronger.

The Phantom 4 houses within its body 4 new sensors that allow it to detect objects up to 50 feet away, and makes it capable of being aware of its surroundings and avoid crashes by stopping before impact. The DJI Phantom 4 can also be programmed to stick to a particular path without input from the pilot.

New modes such as the “Tap Fly” provides the user with the functionality to send destination directions to the drone by tapping on the live view display. Another amazing feature added to the Phantom 4 is “Active Track.” Using this feature, the pilot can touch on a target upon which the drone will recognize the person or object and track it in flight using the camera automatically.

The Phantom 4 also comes with an improved design which helps it go faster without the rotors getting in the shot and a sport mode that allows the drone to move at faster speeds.

With the Phantom 4, DJI has tried to create a drone that learns from its predecessors and comes to the market as a product which with the use of its computerized vision software and onboard sensors tries to minimize the chance of human error from the equation. The Phantom 4 can essentially pilot itself, rather than being dependent on the user for every single action and hence makes for a brilliant choice if you’re looking to get yourself a new drone.

March 7, 2016
DJI Osmo Launched in India

For the first time ever, DJI will be brining its hand-held camera into the Indian market. The company today unveiled the DJI Osmo, which uses DJI’s signature three-axis gimbal stabilisation technology that eliminates the problem of shakiness that goes with traditional cameras.

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“DJI consistently refines the way cameras move in space – whether they are in the air or on the ground,” said Michael Perry, DJI’s Director of Strategic Partnerships at the Mumbai launch event. “With the Osmo, we have created a camera specifically designed to capture a smooth moving image regardless of filming conditions.”

The Osmo comes standard with a 4K, 12MP camera with a 1/2.3-inch sensor and a 94-degree field of view lens. It is also compatible with DJI’s Zenmuse camera series. The Osmo is all about controlled shooting. It’s main USP is that it provides a smooth video experience. The trigger allows you to toggle between multiple modes of operation.

“Traditional handheld cameras are either shaky, or require bulky stabilizers that are difficult to set up,” Perry continued. “The Osmo moves the experience of handheld filmmaking from capturing what happened, to sharing expressive, smooth video that shows what an experience was like.”

The Osmo comes with these smart filming functions:

Panorama – Take a picture and the camera will automatically pan around 360°, taking and stitching overlapping photos to create a panorama shot.

Long Exposure – Make handheld long-exposures crisp using the camera’s stabilisation technology.

Slow Motion – Capture slow motion shots at 120 frames-per-second (fps) up to 1080p.

The Osmo also comes with additional accessories such as a tripod, extension rod, bike mount, universal mount and a straight extension arm.

The Osmo is available in India in 10 key cities including Mumbai, New Delhi, Bangalore and Chennai, and will also be available through direct shipping anywhere in the country. The camera is priced at Rs. 69,990.

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November 30, 2015