Yuphoria has announced that the 12.1 Cyanogen update would start rolling out starting today, along with Android 5.1.1 Lollipop and software version: YOG4PAS47N. The update will be rolled out in phases over the coming two weeks and include features like app drawers and folders redesigned to enhance accessibility.
LiveDisplay would be able to adjust the screen based on environmental conditions and Calendar Together with Email would let the user share availability and schedule appointments. Additionally, the company also promises an enhanced and smoother user interface, along with substantially increased support of codecs for video and audio playback
Right after OnePlus announced the open sale for its OnePlus 2 yesterday, YU has made a similar announcement regarding its devices. The three smartphones, YUNIQUE, YUPHORIA and YUREKA PLUS will be up for grabs on Snapdeal and Amazon next week.
YUNIQUE will be made available to buyers on 13th October as part of Snapdeal’s Electronic Bonanza. Similarly, YUPHORIA and YUREKA PLUS, both phones on Android, will be available for buyers on Amazon as part of Amazon’s Great Indian Festive sale from October 13th -17th. Unlike OnePlus, which has made its newest smartphone available only for an hour for potential buyers, YU devices have no limited time period you should worry about.
The open sale is made to coincide with the festive season in the hope of attracting potential buyers. The company aims to sell half a million smartphones by Diwali this year. Let’s see whether or not the Indian market responds to YU devices in the manner the company expects.
Yu Yuphoria is now available at a price of Rs. 6,499 on Amazon, following a Rs. 500 price-cut. The phone was launched in the country in May with a price tag of Rs. 6,999. Another update the smartphone comes with is that of the operating system. The older Android Lollipop-based Cyanogen OS 12 custom ROM has now been replaced with stock Android 5.0 Lollipop.
Yu Yuphoria
Additionally, the company made Yureka Plus available at a price of Rs. 8,999 on Amazon. Cyanogen OS 12 of the phone has been replaced with Android 4.4.4 KitKat. Yunique is another smartphone by Yu which has been updated in a similar fashion. It’s priced at Rs. 5,499 and runs on Android 5.1 Lollipop.
Yu Yureka: Alabaster White and Moonstone Grey
The Yu smartphones have taken the circuit by storm with their competitive prices and have provided the consumers a wider range to choose from. The lowest priced 4G LTE smartphone in the market is Lenovo A2010 at a price of Rs. 4,990. However, the Yu phones are highly likely to tip the buyers’ interest in their favour now, away from brands like Lenovo.
According to the rumour mill, YU has something interesting in store for its fans. A always, we’ll update you with the details.
YU had very recently launched the Yunique on the 8th of September 2014. This was it’s first affordable LTE-capable smartphone. Just today, founder Rahul Sharma tweeted hinting that another smartphone may already be on its way.
Micromax spinoff YU Televentures was formed with the aim to bring exciting products through innovating and reinventing technology. Their motto #YUPlayGod suggested that we, the consumers were in charge of developing the kind of products we wanted. YU Yureka was the first smartphone from the Indian-bred smartphone manufacturing firm to gain recognition in the international market; it offered good specs at an affordable price. It was the first Indian-origin smartphone that could stand in the marketplace flooded with Chinese and Taiwanese electronics.
Today, Rahul Sharma tweeted:
After the minion monster #YUNIQUE can't wait to present the #Real Beast. Let the countdown begin
Well, the only thing we are able to decipher from this tweet is that the next smartphone could possibly be a flagship. As of now their latest smartphone Yunique is priced at Rs. 4,999 but since the upcoming smartphone is expected to be a flagship, the price could also possibly be higher than the Yu Yunique.
Currently, however, the Yureka Plus comes at Rs. 8,999 which is the most expensive smartphone in the Yu line. So, if they’re planning to stick to their own style of producing affordable mobiles with high specs then the upcoming handset also should not be priced too far from what they already have. Till then let’s keep our fingers crossed for a blockbuster.
Do you think Yu’s new Yunique is ready to compete with its own predecessors, leave alone the Chinese smartphone vendors that are currently raging in the Indian market? Let’s find out.
The Yuphoria had caused quite a stir in the market when it released and emerged competent enough to take over Chinese smartphone vendors such as Xiaomi. Yuphoria was priced at Rs.6,999 and came with some impressive specs and features.
It came with a 5-inch IPS HD display with 1280×720 pixel (294ppi) resolution and powered by a Qualcomm Snapdragon 410 64bit chipset and a 1.2GHz Quad Core, ARM Cortex- A53 processor. . It also came protected by the Gorilla Glass 3 and charged with a 2,230mAh battery. It has a 2GB RAM space and 16GB internal memory which could be expanded up to 64GB via a microSD card slot. On the camera front it came with an 8MP primary camera and a 5MP secondary camera.
Here is a quick spec comparison:
Specification
YU Yuphoria
YU Yunique
Display
5-inch IPS HD
4.7 inch display, IPS HD
Resolution
1280×720 pixel (294ppi)
1280 X 720 pixels, 312ppi
Additional
Protected by Gorilla Glass 3
Protected by Gorilla Glass 3
Processor
1.2GHz Quad Core, ARM Cortex- A53
1.2 GHz
Chipset
Qualcomm Snapdragon 410 | 64bit
Qualcomm Snapdragn 410 processor
GPU
Adreno A306 3D Graphics Core | 400 MHz
Adreno A306
RAM
2GB
1GB
Internal Memory
16GB
8GB
Expandable Up to
64 GB
32 GB
Sim Cards
2 x LTE Enabled Sim Card Slots
Dual SIM
Primary Camera
8MP
8MP, f/2.0 lens
Secondary Camera
5MP
2MP
Connectivity Options
4G LTE
4G LTE
Battery
2,230mAh
2,000 mAh
Operating System
Cyanogen 12.0 (Android 5.0 based)
Stock Android 5.1/ Cyanogen optional
Price
Rs. 6,999
Rs.4,999
Now, for the phone that has just released today – Yunique.
The Yunique comes with a 4.7 inch display, IPS HD display with a 1280 X 720 pixels, 312ppi resolution. It is powered by a Qualcomm Snapdragn 410 processor with a 1.2gHZ chipset and is run on the Android 5.1.
On the camera front it comes with an 8MP rear camera with f/2.0 lens and a 5MP front camera. It can even capture and record videos in full HD with a 1080p resolution at 30 fps.It has an internal storage capacity of 8GB with a 1GB of RAM and comes with 2000mAh battery. Other connectivity options include – Wifi, Bluetooth 4.0, USB 2.0 & 4G/LTE. This phine is priced at Rs.4,999.
Now, if we compare the two smartphones, we see that the Yunique is not really an upgraded version of the Yuphoria. Yuphoria had offered a 16GB memory that could be expanded up to 64GB via a microSD card along with a 2GB RAM, while the Yunique is offering just an 8GB internal memory with 1GB of RAM. One can compare the battery power and screen size too and see the same situation. However, the resolution in the Yunique is slightly better than the Yuphoria, but overall it seems to be not as exceptional, but that seems to be balanced out by its price tag, which is around Rs. 2000 lesser than the Yuphoria.
Yu Televentures recently launched its latest budget offering the Yuphoria, at a mere Rs. 6,999. According to our review, the YU Yuphoria may be a budget handset, but its build quality and design feels like a lot more. The phone has a fantastic construction for its price, an all-metal frame, made from stamped parts, which have been laser welded into place. The edges give the phone a lot of rigidity and strength, which in turn gives a reassuring feeling to the holder. The back has a soft touch rubberized back panel, which is not prone to fingerprints.
That was our initial feedback of the device. Now we decided to really test the sturdiness of the phone. What better way to do that than to have the phone take a drop test?
There are no surprises that the first lot of the Yuphoria sold out within seconds. The inception of YU as a brand is relatively recent. However, Micromax, its parent company, has been around for a while. Yu was started as an online exclusive spinoff resulting in deeper competition for the likes of Xiaomi and others who mastered this domain. The success of the Yureka has proved that Indian brands are ready to change their old decaying methods
The Yuphoria is YU’s new handset. However, the company is not pegging it as a sequel, more like a different segment hero. The Yuphoria is their budget end of the spectrum, but YU as a company have ensured that people don’t think of this handset as a budget handset.
Overview
The Yuphoria is priced at a low Rs 6999/- however it packs in a big bang for its buck. Good construction is what YU and Rahul Sharma played off well while launching this device. Packed with more than you can expect from a budget handset. However, the market is now saturated, with the likes of Honor, Xiaomi, and Lenovo. So what makes the Yuphoria different and why is it getting attention? For Starters, in its entirety the Yuphoria handset will be assembled in India. It was made clear at the launch that the initial lot would come from China, however, post the first few thousands, the Yuphoria will be assembled in their local plant in India.
Hardware
The Yuphoria promises a lot and packs a decent set too. No, it is not game changing in performance, but its got a good lineup.
For a price of Rs. 6999/- one begins as thinking of this handset from YU as a no-brainer.
Specification
YU Yuphoria
Display
5-inch IPS HD
Resolution
1280×720 pixel (294ppi)
Additional
Protected by Gorilla Glass 3
Processor
1.2GHz Quad Core, ARM Cortex- A53
Chipset
Qualcomm Snapdragon 410 | 64bit
GPU
Adreno A306 3D Graphics Core | 400 MHz
RAM
2GB
Internal Memory
16GB
Expandable Up to
64 GB
Sim Cards
2 x LTE Enabled Sim Card Slots
Primary Camera
8MP
Secondary Camera
5MP
Connectivity Options
4G LTE
Battery
2,230mAh
Operating System
Cyanogen 12.0 (Android 5.0 based)
Price
Rs. 6,999
Build and Design
[pullquote_left] The included screen protector is a great freebie [/pullquote_left]
The YU Yuphoria may be a budget handset, but it feels like a lot more. The phone has fantastic construction for its price, an all metal frame, made from stamped parts, which have been laser welded into place. The edges give the phone a lot of rigidity and strength, which in turn gives a reassuring feeling to the holder. The back has a soft touch rubberized back panel, which is not prone to fingerprints. The fat lens cap, however, is like an oil slick ; slippery and constantly smudgy.
The design is very Lumia-like and resembles good-old Nokia Lumia handsets with the metal frame shape and fat lens in the back centre. There is a very slight, almost negligible, lip on the front glass of the handset that may attribute to some protection for the front glass. However the included screen protector is a great freebie, especially for a device that may not see case manufacturers running after it.
Performance and OS (Cyanogen)
The Yuphoria is not a benchmark king, but then again it costs Rs 6999. We ran several benchmark tests, and the results were average. We weren’t surprised by the performance because the Qualcomm Snapdragon 410 is fairly limited in capability. However the way cyanogen is built, and the use of Android 5.0.2 on the inside will make day to day operations a breeze. Expect no lag in the usage of the device, while switching from and to backgrounded apps, making calls, browsing the internet.
The 64-bit architecture comes into play here, and while you won’t get the best “extreme” performance scenarios, the handset can handle high-end games at lower graphics.
No special points for guessing that Cyanogen 12 works well on the Yuphoria. The Lollipop version of Android with Cyanogen’s custom tweaks have made sense for this budget device, eliminating daily bothersome lags. Post many days of use, the operating system on the device remains smooth.
Many things are easier thanks to Cyanogen. You get tap to wake and sleep, but you don’t get screen-off gestures that let you turn on the flashlight or jump into the camera.
Benchmark results were off the usual expectations, and low. If you are expecting a performance workhorse, this truly is not your price segment, nor is the Yuphoria your device. This device runs smoothly through the day and will keep up with almost all sorts of usage as long as you are not going to work it too hard. It tends to heat up, however, the plastic back panel doesn’t let you bear the brunt of it. The metal frame appears to have been insulated to prevent it from getting hot.
Multimedia and Camera
YU’s promotions prior to the launch of the Yuphoria included a music demo which showed off the loudness of the speakers. No, do not expect that at all. However, the AAC Technologies manufactured speakers are loud and clear and placing the Yuphoria flat on the table causes them to muffle out.
The camera is an interesting mix while the Yuphoria has a smaller MP size it has a wider aperture lens. You also get a big 1.4-micron pixel size that drastically improves low light performance. However, when the images are viewed on a larger screen, noise is apparent.
The front facing camera is equipped with a 5 MP sensor that allows for higher resolution imagery however images are still noisy. Contrast is pretty good, and colour saturation is more accurate than many in this segment, but still off.
Cyanogen’s camera app is the same as what you saw in the previous version and adds just a few changes. Functionality remains simple, and you can swipe down to add effects/filters and jump to the settings to enable face detection etc. The camera is fast and snappy especially for a shooter in this class. YU paid special focus to the camera at the time of launch, however, it may not be a magical clicking machine that they promised, but it does overtake many in the region.
Phone and Networks
What good is a smartphone that makes no calls? The Yuphoria does not have that problem. The phone has been designed to accept 4G Sim Cards, which might be an excellent option. However, considering the rollout speeds of India’s 4G capabilities, you might be many models down by the time you get to use it.
The LTE band support makes the phone great for travel, again something that may only be useful depending on how much you travel. The connectivity is good, and dropped calls appear to be a non-issue with the Yuphoria.
Battery
Unlike the Yureka, the Yuphoria has great battery life and there are no signs of the heating issues mentioned before.
Talk time standards were good when tested with 3G network, giving an average of 6 hours of talk time in a day of use.
The battery also charges quickly, giving you a full charge in about 1.5 hours. However, it’s not the fastest we have seen. The supplied “fast charge” charger would be the best way to charge this handset.
Battery Test
2G
3G
WiFi
NO Connection
Phone Calls
8 Hr
6 Hr
N/A
NA
Gaming
N/A
N/A
7 hours
8.5 hours
Music Playback
10 Hr
10 Hr
9 Hr
13 Hr
Internet Only
10 Hr
6 Hr
4.5 Hr
N/A
Conclusion
In a market that is a mess, with all kinds of phones from all kinds of companies, there seems to be some hope. The YU Yuphoria illustrates that you don’t need to pack loads of money to get a good smartphone experience. That’s what the Yuphoria is; A Good Smartphone Experience. But, it also just stops there, leaving a large void for improvements. As technology becomes more and more affordable, you might see what you call today “high end” trickle down to this price bracket sooner than you expect.
[pullquote_left] The Yuphoria will not impress the true geeks, the power hungry or even the benchmark crazy [/pullquote_left]
The Yuphoria makes for a good first smartphone, a good built premium feel smartphone, a good gift, a great new Android phone if you are replacing something in this price bracket, or even a second phone to already have a special device. The Yuphoria will not impress the true geeks, the power hungry or even the benchmark crazy. The Camera is good, the battery is good and phone call capabilities are excellent. Cyanogen makes for the best experience of “Raw Android,” and the Yuphoria gives it at a mighty impressive price tag.
Just like any other domain, you do have alternatives from Lenovo and Xiaomi. But none of them run Cyanogen, and none of them are made of metal.
Micromax’s subsidiary Yu Televentures recently updated its smartphone lineup with the new Yuphoria. The firm was striving to carve a niche in the developers community and has succeeded to a large extent. At a price of Rs. 6,999, the device has some exceptional features like its all-metal body and speakers that produce loud and clear sound. We put the device to test and checked its hardware and graphic capabilities.
Have a look at our full benchmark and hardware test along:
The smartphone boasts an impressive 5-inch display and is powered by a 64-bit 1.2GHz Quad-Core Snapdragon 410. The Adreno 306 GPU takes care of the graphics quality of the phone, making the videos run quite well. The next device by YU packs the latest Cyanogen OS 12 based on Android Lollipop. The company has made use of its partnership with Cyanogen, which will surely give an edge to Yuphoria over other contenders.
We ran AnTuTu and NenaMark 2 on our device and here are its scores along with Redmi 2, and Moto E (Gen 2):
Test
Yuphoria
Xiaomi Redmi 2
Moto E (Gen 2)
AnTuTu
23,779
21,155
15,362
NenaMark 2
54.4fps
54fps
51.2fps
So, as you can see above, Yuphoria scored 23,779 in the AnTuTu test and 54.4fps in the NenaMark 2 test. It has left behind Xiaomi’s Redmi 2 and the latest low-budget Motorola product, Moto E (Gen 2). Although the device doesn’t deliver the best performance, given its economical price tag, it certainly is the best pick among other contenders.
Questions Answered:
There have been several queries regarding the OTG support on the device. We checked out this aspect and found that Yuphoria doesn’t support OTG. The smartphone doesn’t have a Notification LED light either.
Yuphoria sports a ‘Double Tap to Wake Up’ feature, which enables you to lock and unlock the screen with a double tap. Enable the option, and the screen will wake up when tapped twice. To lock the screen, do the same again on the status bar and nowhere else; your device will lock instantly.
As we’ve mentioned before, the YU Yuphoria is the first smartphone to integrate Truecaller. It is optional, and can be disabled easily.
We will soon come up with a full review of the blockbuster smartphone. Meanwhile, you can click here to watch our exclusive Unboxing and Hands-on video.
Yesterday, Micromax YU showed off its latest smartphone in India; the YU Yuphoria is another amazing product by the company. With the latest smartphone, YU is certain to cement its status in the smartphone domain.
Yuphoria features a decent display of 5-inches with Gorilla Glass 3 protection. As revealed earlier by the firm, it packs a 1.2GHz quad-core Snapdragon 410 with Adreno A306 GPU. The RAM stands at 2GB with internal storage space at 16GB. The best part is that all these specifications are available at an inexpensive price tag of Rs. 6,999.
Let’s check out if Yuphoria takes a dig at other contenders in the budget category:
As you can see the table above, Yuphoria’s specs are giving a tough time to the best smartphones in the budget segment. It touts a Gorilla Glass 3 protection, which even the Rs. 7,499 Lenovo A6000 Plus doesn’t have. It has LTE connectivity and runs on the latest Cyanogen 12 OS based on Android 5.0 Lollipop. What isn’t mentioned above, is that the smartphone also flaunts a metal frame, which is rarely seen on smartphones in this category.
Yuphoria clearly stands out of the pack, but we will only give our final verdict on its performance after an in-depth review. Stay tuned for that, till then watch our unboxing and hands on with the YU Yuphoria.
Not long after Micromax set up a new company by the name YU Televentures, and launched a new device called the YU Yureka, the company launched the new YU Yuphoria. The name for this device has been chosen by the people in the YU community, and the device is the first to be designed by YU and is Made in India.
A lot of firsts for the handset, including an all-metal shell, stamped out of a single billet of metal, adding strength and rigidity to the handset. The phone is best in class considering the class is well below the Rs. 10,000 bracket, it has been launched at a price of Rs. 6,999.
Hardware wise many differences from the Yureka, but the Yuphoria adds new detail in a way the company will move forward. A Qualcomm 410 64bit Chipset, with a 1.2 GHz Quad Core CPU and Adreno A306 GPU. 2 GB of RAM and 16 GB of storage complete the pie along with 64 GB expandability option.
The handset has two SIM card slots, both of which will accept LTE enabled SIM cards, making this budget handset future proof.
The camera is a fast and bright 8 MP camera with a large 1.4 micron pixel size, and a sharp f2.2 lens with quick autofocus and minimal drain on battery. You can shoot upto 1080p video at 30fps and 720p video at 60fps. The front has a 5 MP camera which has a bright f2.0 aperture wide angle lens.
The battery is kept at 2230 mAh, but the phone will be one of the first under 10k devices to feature fast charging capability. The phone with the battery only weighs 140 gms which makes it really lightweight and easy to handle.
Specification
YU Yuphoria
Display
5-inch IPS HD
Resolution
1280×720 pixel (294ppi)
Additional
Protected by Gorilla Glass 3
Processor
1.2GHz Quad Core, ARM Cortex- A53
Chipset
Qualcomm Snapdragon 410 | 64bit
GPU
Adreno A306 3D Graphics Core | 400 MHz
RAM
2GB
Internal Memory
16GB
Expandable Up to
64 GB
Sim Cards
2 x LTE Enabled Sim Card Slots
Primary Camera
8MP
Secondary Camera
5MP
Connectivity Options
4G LTE
Battery
2,230mAh
Operating System
Cyanogen 12.0 (Android 5.0 based)
Price
Rs. 6,999
Hands On the Yu Yuphoria
The Phone feels great in the hands and the 5-inch size is a sweet spot, the grip is easy and seamless. The brushed metal band that goes round the side adds a reassuring soft feel and rigidity to the Yuphoria.
The UI is fast and responsive as the mashup of Cyanogen 12, Lollipop 5.0.2 and the Qualcomm 410 64 bit chipset works great out of the box. The new elements of the Cyanogen 12 include seamless integration of Truecaller directly in the dialer. The new App Themer allows you to customise individual applications with different downloaded themes.
The camera UI is exactly what you would have seen before on Cyanogen, the camera has good depth of field and a bright f2.2 lens. You can shoot 1080p video and 720p video at 60fps.
Overall YU has managed to deliver an excellent device which will have the competition scrambling for their design teams. Good hardware, great build, Made in India, Cyanogen 12 and Lollipop all make for an excellent product. Add dual Sim Cards, LTE, and fast charging and the Yuphoria looks like a winner to us, especially with the Rs. 6,999 Price Tag.
A few months back Micromax spinoff YU entered the smartphone arena with a bang. It’s first smartphone the Yureka was a blockbuster in the budget segment and raised the bar for low-cost handsets. The company’s new flagship, Yuphoria, is expected to take the affordable smartphone market by storm.
The homegrown smartphone firm is taking the veil off the Yuphoria, right here on iGyaan. In in iGyaan Exclusive Launchpad Episode : iGyaan’s Founder, Bharat Nagpal sat down with Rahul Sharma, the Founder and CEO of YU Televentures to discuss the future of YU as a brand, the Yuphoria and where the company goes from here.
The handset will be the first to be fully designed by YU Televentures (Or Micromax for that matter) and will keep up the current trend of “Make in India”. After the initial lot of 1000 odd units the handset will be manufactured locally within the Indian borders.
At the launch event taking place in Delhi, Micromax Yu has launched the highly anticipated successor of the Yureka, the Yu Yuphoria. But the Cyanogen 12-based phone is not the only product getting launched today.
YuFit Band
Yes, Yu has ventured into an entirely new product category with the launch of its fitness band, named as the YuFit Band, along with an accompanying app. This device works as a standard step tracker, a sleep tracker and for locating your phone. The fitness band comes along with an accompanying app called HealthifyMe. This app calculates the calories of any food material you click along with suggesting a healthier alternative. On the fitness front, it gives access to group coaching, social fitness, motivation and more.
HealthYU cassette
The Fitness band costs a mere Rs. 999. The company also offered a free personal trainer for the first 1000 YuFit users. Along with the fitness band, YU also revealed another device known as the HealthYU cassette. This device measures body vitals such as ECG, skin temperature, blood oxygen saturation, heart rate and respiration rate and is is priced at Rs. 4,999. This small device can fit into your pocket and has two suction cups that help in attaching the device to a smartphone’s back cover. The device then pairs with an app working on the phone with Bluetooth, and once the pairing is complete, you can keep four fingers on the four sensors on the HealthYu to start tracking the body vitals.
No waiting anymore, Micromax YU’s next product is finally here! As scheduled, YU Televentures today launched its fresh smartphone Yuphoria in India today, adding another product to the YU lineup. The handset is an amazing offering from the Indian electronics start-up with LTE connectivity and Cyanogen OS 12. It won’t put a dent on the buyers pocket, the smartphone has been priced at a mere Rs. 6,999.
Yuphoria boasts an all-metal design with a matte finish at its back. It’s not a rebranded Chinese product and will be manufactured in India. Coming on to the specifications of the phone, Yuphoria sports a 5-inch IPS HD display with 1280×720p resolution and 294ppi. The screen has a protective coating of Gorilla Glass 3. Inside is a 64-bit 1.2GHz Quad-Core Qualcomm Snapdragon 410 along with Adreno A306 GPU. It packs 2GB of RAM and 16GB of internal storage capacity, which is expandable up to 64GB.
Optics of the phone include an 8MP rear shooter paired with a 5MP camera at the upfront. Battery capacity is sufficient at 2,230mAh. It offers 4G LTE connectivity, which allows faster internet browsing. Other options for connectivity includes Bluetooth, Wi-Fi, audio jack and a Micro-USB port.
Not only this, the handset is the first to integrate Truecaller directly in the dialer through its collaboration with Cyanogen. A lot of customization options are available on the phone along with a new app called App Themer that allows you to customise individual applications with a simple press of a button.
The smartphone will be available in two colour choices – Champagne Gold with white panel and Buffed Steel with black panel. The product will go for sale on May 28 on Amazon India website. Registrations begin today from 5pm onwards.
Micromax spinoff YU Televentures was formed with the aim to bring exciting products through innovating and reinventing technology. Their motto #YUPlayGod suggested that we, the consumers were in charge of developing the kind of products we wanted. YU Yureka was the first smartphone from the Indian-bred smartphone manufacturing firm to gain recognition in the international market; it offered good specs at an affordable price. But along with gaining critical acclaim, the company faced criticism for bringing Chinese models rebranded as YU.
YU was quickly judged as a smartphone importer who simply rebrands phones rather than spending effort developing innovative devices. But the next smartphone from the home-grown company breaks all these notions.
At the ongoing launch, Co-Founder of YU Rahul Sharma announced that the next YU device Yuphoria will be an entirely made-in-India product. Unlike Yureka, YUphoria will be manufactured and assembled in the country itself. The company also claims that the design of the phone is not a copy, but has been designed from scratch. As per his statements, the first 1000 units will be made in China and rest of the manufacturing will take place in the homeland.
This announcement is in line with the ongoing ‘Make in India’ movement initiated by the Government of India. It was launched in 2014 by Prime Minister Narendra Modi, and encourages companies to manufacture goods in India itself. YU is not the only brand opting for this, in the recent past we’ve had several smartphone manufacturing companies heading in a similar direction.
The company has also announced that the phone features an all-metal body. YU is readily striving to make a mark in the smartphone segment and Yuphoria is likely to set a benchmark for the budget handsets. It is known to pack a 64-bit processor, 2GB RAM, 16GB in-built memory space and run on Cyanogen OS 12 based on Android Lollipop.
We will be bringing you the latest updates on the device, keep checking this space for more. You could also click here to watch the event live.
YU’s next device is set to knock out several affordable handsets in the smartphone battleground. The release of the device is just one day to go, and it has already built excitement amongst the tech enthusiasts. From past few days, YU has been teasing its forthcoming product YUphoria and is pushing clues about various factors of the device. Meanwhile, rumour mills are also working continuously to disseminate possible facts about the phone. Compiling all those reports, lets see how does the new device might look like.
Starting with the innards of the device, YUphoria will boast a 64-bit processor with 2GB of RAM. As per the teaser pitting YUphoria against Xiaomi Redmi 2, the company confirmed of it featuring 16GB of onboard storage. The phone will run on Android version of Cyanogen OS 12.
It is anticipated to have a sturdy body, which will save the phone from accidental drops. The candid footage released a couple of days back speaks of its sturdiness. The company is also boasting the robust sound quality of the device. It is speculated to pack powerful speakers, unlike its previous offering.
Price
The handset, as we mentioned before, will not be as cheap as its predecessor. It will come for a higher price range than Yureka. The smartphone may launch for somewhere Rs. 13,999.
YUphoria is scheduled to launch on May 12, i.e. tomorrow. The final take from the homegrown firm will clear all the uncertainties, but we have to wait until tomorrow.
