Google Gives a Boost to Mobile-Friendly Websites With its New Update
Google is making a pre-determined move that will affect website search on mobile devices. The search giant has revised its search algorithm to rank sites at the top that are tailored for mobile screens. Termed as Mobile-Friendly update, the new changes have been implemented from yesterday.
The new upgrade will push up the content fitting the small screen of your smartphones and force the desktop-optimised searches down to the bottom of the list. It will give a boost to mobile-adaptive websites, given that over 60 percent of the search is done through smartphones. The update is limited to just handsets only and doesn’t extend to bigger devices like tablets. This suggests that from now on, search results on mobile will be different from the results googled on the desktop.
Google stated in its blog post –
We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.
However Google is not favouring anyone in the internet business, it will give advantage to the sites designed for mobile. The search would work on Mobile-Friendly Test and would scan different factors of each page to give it a thumps up. It’s important to note that the update applies to individual pages, not entire websites. It will affect search results in all languages globally.
The California-based giant recently did another major alteration for smartphones; it slipped a list of relevant apps within search results for you to download. Both these moves are useful for users and developers alike.