Google Is Planning For A Faster Mobile Internet Experience
Most of the websites are designed for a desktop user experience. However, the number of people who access the internet through their smartphones is increasing by the day. In 2015, 55% of the Google searches came from a smartphone, which has been increased to 77% in 2016. This tells us that, 2 out of three users are accessing the internet through mobile devices.
To improve the mobile internet experience, Google came up with the concept called project Accelerated Mobile Pages (AMP). It loads pages quickly on smartphones. Similarly, Facebook also uses Instant articles, which loads the stories on Facebook in quicker than a usual browser.
What is project AMP?
Project Accelerated Mobile Pages is a special initiative from Google, which offers a web-page in a mobile-friendly page. For instance, the articles on the Google news feed and Twitter load much faster compared to the standard loading speeds. However, the organisation which hosts the source article has to be a part of the AMP network.
AMP is an open source framework, so publishers don’t have to pay for the AMP implementation on their websites. The Accelerated Mobile Pages version of a website just displays the content without other elements. In fact, AMP engaged pages can load in less than 1.5 seconds, which helps to bring in more traffic.
However, AMP is also known for reducing the revenue, due to difficulty in ads implementation.
The next step
Google is happy with its progress so far and is planning to improve the complete internet experience. The company is visioning for the “User-First” mobile experience using the Accelerated Mobile Pages’ capabilities. However, this does not mean that Google is planning to own the entire internet, but, the company is planning to improve the smartphone internet user experience.
Google will provide the tools to several web standards organisation and help to do the research on the technology for setting new standard guidelines. Similarly, the mobile-friendly web will help Google’s Business-model. Google will start giving more insights about AMP to third-party developers, which answers the question of Google being greedy about owning the internet.