Rim Still in the gutter: Playbook to cost company US $ 485 Million

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Rim Still in the gutter: Playbook to cost company US $ 485 Million

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RIM is struggling for deep breaths as the company is plagued by problem after problem. RIM announced on Friday that the company will not meet its financial targets for the year, blaming the  unsuccessful performance of the BlackBerry PlayBook tablet. With only 150,000 units pushed this quarter, compared with 250,000 last quarter, and 500,000 in the first quarter of the year. Making it the most unsuccessful product from the company ever.

The Company is also trying hard to sustain sales of the 7 inch slate , as they tried to cut prices across the board to around US $ 300 a pop

“RIM is committed to the BlackBerry PlayBook and believes the tablet market is still in its infancy. Although a number of factors have led to the need for an inventory provision in the third quarter, we believe the PlayBook, which will be further enhanced with the upcoming PlayBook OS 2.0 software, is a compelling tablet for consumers that also offers unique security and manageability features for the enterprise.”

-RIM’s co-CEO Mike Lazaridis

RIM’s tablet has been plagued with issues right from launch, with a lot of software and pairing related issues.


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