Autogyaan: Maruti Suzuki Launches Limited Edition Swift
One of India’s top hatchbacks, the Maruti Suzuki Swift has crossed yet another landmark. The model has reached sales of 30 lakh units globally, and to celebrate this achievement, Maruti Suzuki has launched a limited edition trim called the ‘Swift Star’.
Largely featuring cosmetic changes, the Swift Star will offer a Double DIN audio unit with bluetooth connectivity, a rear roof spoiler, steering wheel cover, art leather seat covers and designer floor mats. The regular Swift is available with a 1.3-litre diesel engine producing 74 bhp and 190Nm of torque as well as 1.2-litre petrol engine producing 85bhp and 114Nm of torque. The diesel variants start at Rs. 5.6 Lakh and go upto Rs. 6.9 Lakh, and the petrol variants start at Rs. 4.5 Lakh and go upto Rs. 5.8 Lakh (all ex-showroom Delhi). The special edition ‘Swift Star’ will be available with both engines and will cost Rs. 23,000 over the regular variants.
The Swift has been on sale in the global market for 8 odd years, and Maruti Suzuki reports that a massive 45% of the 30 lakh units were sold in India. These sales figures epitomise the huge popularity the Swift enjoys in the Indian market. Recently there was news that Maruti Suzuki was offering the Swift at a discount of Rs. 5000 for the first time ever in its lifetime. It also announced that there was no waiting period on the diesel Swift at all. Market slowdown has affected bigger players like Maruti Suzuki as well, and the Swift Star may be a smart move by the Indo-Jap carmaker to keep its inventories moving.