The biggest roadblock to adoption of the Blackberry 10 is simply getting the device and the experience into peoples’ hands. The average smartphone user rarely walks into a mobile store searching for new operating systems to use, so instead of of BlackBerry waiting impatiently for its chance to shine, it’s decided to come to the people.
The company launched an HTML5-powered smartphone portal for iOS and Android users this week which attempts to emulate the BlackBerry 10 experience. By swiping, tapping and experiencing, users can ascertain a taste of the real thing, it’s nowhere near as smooth as the Z10 itself.
Even if you’re a dedicated iOS or Android fan, you still might have some curiosity about BlackBerry 10. And by using your mobile browser to head to the BlackBerry 10 Demo page, you can get to experience exactly what it feels like to use the virtual QWERTY on the BlackBerry Z10, check your messages and social networks with BlackBerry Hub, select the best head shot with BlackBerry Time Shift and check out BBM with Screen Share.
It introduces users to the swipe-and-peek navigation of the new operating system, hoping its innovation will shine through in person rather than on billboards or commercials.
It’s a brilliant idea, one that more mobile makers should take on. Online demos are a great way to let potential users test-drive a platform or major update without making a major commitment.
[Engadget]
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