Ford Fiesta EcoBoost wins Women’s World Car of the Year 2013 award
The Ford Fiesta EcoBoost has bagged the 2013 Women’s World Car of the Year award. The Fiesta won the economy car category, and edged out other finalists Mazda CX5 and the Range Rover in the final round, to be announced as the Supreme winner.
Women pack powerful purchasing power, representing a huge market opportunity. The fact that a respected panel of published and specialist women motoring writers selected the Ford Fiesta 1.0-litre EcoBoost is a significant accolade as we work to design, develop and market our vehicles, technologies and services in a way that captures the attention of this very influential buying group.
– Craig Von Essen, product and communications manager, Ford, Asia-Pacific and Africa
Judges were also asked to nominate their ‘Dream Car’. This was won by the Aston Martin Vanquish, ahead of the Jaguar F-type.
According to Chief Judge, Sandy Myhre of New Zealand, the judging categories changed for 2013 and the three-tier voting system makes it hard for any car to be selected as a category finalist, let alone winning. Judges supply their own shortlist from 2013 model year cars they’ve tested. From there a shortlist is formed to determine the finalists and from the finalist list judges choose their supreme winner and the podium finishers.
The official results in each category are:
Family Car: 1st – Audi Allroad, 2nd – Volkswagen Golf, 3rd – BMW 3 Series
Luxury Car: 1st – Range Rover, 2nd – Mercedes Benz SL550, 3rd – BMW 6 Series
Sports Car: 1st – Porsche Boxster S, 2nd – Audi RS5, 3rd – Toyota 86/Subaru BRZ
SUV: 1st – Mazda CX5, 2nd – Hyundai Sante Fe, 3rd – Nissan Pathfinder
Economy Car: 1st – Ford Fiesta 1.0-litre EcoBoost, 2nd – Kia Forte, 3rd – Toyota Prius