Report : Google TV To Be Rechristened As Android TV
There’s a new report coming out this evening, via GigaOM, that the next generation of Google TV devices are going to get rebranded as Android TV. GigaOM is also reporting that OEMs are producing new Google TV have been informed them that Google is officially changing the branding to Android TV for the next round of products hitting the market.
The report also mentions that LG may be planning to update its Google TV hardware to Android 4.2 sometime in October, with other manufacturers to follow in the coming months. Google TV is currently based on Android 3.2 Honeycomb, which is obviously a few versions behind the Android 4.3 software that some of the latest Android phones and tablets are running.
Despite the fact that a number of manufacturers have thrown their support behind Google TV with products like set top boxes and televisions, the platform never really seemed to gain much traction with consumers.
It will be interesting to see if the brand change from Google TV to Android TV has any impact on the adoption of the platform, and whether this will help manufacturers to increase sales of these Android powered set to boxes.
This follows sources who spoke to the Wall Street Journal earlier this month about a set-top box Amazon reportedly has in the works, an effort of its own to better position its streaming Prime instant video service and library of digital videos in consumers’ living rooms.