Samsung and Airtel Team Up to Bring an Integrated Digital TV
The biggest consumer electronics company and India’s prominent mobile and DTH operator are partnering to bring hassle-free entertainment to the Indian shore. Airtel and Samsung have teamed up to bring India’s very first Integrated Digital TV (iDTV).
An integrated digital television (iDTV) set is a television set with a built-in digital Tuner. They make the set-top box obsolete, which is great. Unfortunately, they still require that dish to catch the signal. It would be cool if the electronics market can do away with that too; we’ve had enough of our roof’s looking like a television station.
Coming back to the matter at hand, the iDTV also gives you freedom from the dual remote system that we use presently. On this TV, a single remote system also makes life easy as it comes accompanied with an intuitive user guide.
Shashi Arora, Bharti Airtel’s CEO – DTH & Media said, “The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the marketplace today.”
These iDTV’s will utilize a Smart Card from Airtel, which goes directly into the TV. The devices come in the category of Samsung’s SmartDirect TV. This TV range will start at Rs. 44,900, which seems like a fair price. It also comes coupled with 4 months free subscription as an introductory offer.
So if you wanted to do away with that mess of wires and just kick back in your couch potato mode with just one remote, this might be what you were looking for.