After taking over your city roads, Uber now has plans to take over the vacant skies too with its latest marketing strategy. According to reports, the famous on-demand cab service will be partnering with Airbus to bring to its customer base a new offering, one which will involve helicopters to ferry them around the city.
According to the information disseminated by the company, this will be a pilot project which will include helicopter rides around Utah city during the Sundance Film Festival this month. Reports further cite, that the service will use H125 and H130 helicopters to ferry passengers. Uber will use its cars to get passengers to and from the landing site. Pretty innovative indeed.
Uber has offered helicopter rides before. In 2013, it tried this idea during the United States Formula 1 Grand Prix in Austin. The rides cost a minimum of several hundred dollars back then, and it is expected that these rides during the Sundance Film Festival will also cost a bomb. Nonetheless, this is a positive move and shows that both Uber and Airbus are looking to expand their horizons for potential customers.
We can’t really say if something like this could be done in India soon, or for that matter, if at all it’ll be rejected outright because of the high fare of such Uber powered helicopter rides, but one thing we do know for a fact is, it’ll be pretty cool to see Uber Helicopters show up on our Uber smartphone app.