It’s uncanny how closely every little act of ours in the Cyber Space is tracked and recorded. Users of the virtual world seem to have consciously surrendered their privacy in exchange for cat videos, Instagram hearts and of course, selfies. Meet the Big Brother of our generation, boys and girls -the Internet. Dangerously close to being disturbing, a user’s privacy is no more a matter of concern for them, or even a territory under their control.

Ever wondered why items from your last visit to Flipkart keep popping up on your Facebook homepage? How does YouTube know about that designer bag you’ve been drooling at on Myntra? Ask any one of these questions and [...]