For the first time in the history of selling iPhones in India, Apple is offering a buyback on iPhone 6s and 6s Plus of up to Rs. 34,000 within a month of their launch in the country. The new iPhones are the most expensive in India as compared to other countries around the world. Thus, the buyback scheme is undoubtedly Apple’s attempts to boost its sales post a lukewarm Indian response to the iPhone 6s and 6s Plus.

Other than owing to the unexpectedly high price of the new iPhones, which falls between Rs. 62,000- Rs. 92,000, the fall in the price of the iPhone 6 and 6 Plus from last year by Rs. 8,000- Rs. 9,000 has further led to reduced sales of iPhone 6s and 6s [...]