Facebook has introduced a new feature in India in a bid to connect blood donors across India with hospitals and organisations in need of blood. Facebook cites “shortage of safe blood” in India as the reason behind this step. In a blog, Facebook said that users in India already use the wide spread platform to connect donors with donees. Facebook will use its network to help both the parties here by helping donors sign up and work with NGOs, health industry experts to make sure the method useful.

In the blog, Facebook posted about the process and how the feature will work:

Starting October 1 — National Blood Donor Day — Facebook users in India will be able to [...]