Mobile apps are being pushed to the desktop. Lately, WhatsApp made its way to the web and now Flipboard is joining the league. The news-reading app stepped into the desktop world and launched the web version of the digital magazine service. It is functional now and looks brilliant.

Flipboard hopes to attract the broader spectrum of web readers, which don’t prefer to browse on mobile. Flipboard CEO Mike McCue said in a meeting:

There is a whole group of people who don’t do that much browsing on their phones. That’s what they use their computer for.

Flipboard, a popular news aggregation app, has rolled out a new update Flipboard 3.0, which involves better curation of the millions of customized magazines that readers have created — using recommendation technology from Zite, acquired earlier this year.

The app, which has over 100 million users, has lost some of its buzz to Facebook which has increasingly been used by social networkers for aggregated news. Flipboard now lets you pick from 34,000 topics to help narrow down what specifically matters most to you, and presents curated, topical stories in a form of ‘Personal Magazine’ that pops up as soon as [...]

Flipboard, the magazine-style news reading app, is buying competitor Zite from CNN, the companies announced Wednesday.

The Zite app was a part of CNN for three years, since it had acquired the company for nearly $20 million. The terms and money involved in this deal have not yet been disclosed clearly. The move is a sign of ongoing consolidation in the space and comes in the wake of Facebook launching a Flipboard competitor called Paper. Flipboard benefits by cutting one more competitor from the field through the sheer act of buying it. 

“We’re going to integrate the [...]

Facebook is experimenting with a lot of mobile-centric ideas, aiming to take the social network’s presence beyond just Facebook.  Although it has reportedly been in the works for well over a year, it appears as though Facebook is working on a news aggregating app.

Now according to a report from The Wall Street Journal, Facebook is developing a new tool that focuses on news consumption in order to re-shape its identity as a social network, like Twitter, that can compete in the news consumption space. The project, which is reportedly called “Reader,” would be a feature that runs on Apple’s iOS Devices such as the iPhone, [...]