After taking over your city roads, Uber now has plans to take over the vacant skies too with its latest marketing strategy. According to reports, the famous on-demand cab service will be partnering with Airbus to bring to its customer base a new offering, one which will involve helicopters to ferry them around the city.

According to the information disseminated by the company, this will be a pilot project which will include helicopter rides around Utah city during the Sundance Film Festival this month. Reports further cite, that the service will use H125 and H130 helicopters to ferry passengers. Uber will use its cars to get passengers to and from the landing site. [...]