Last month we had mentioned HTC is planning to launch the Desire 728G in India. Today, HTC has indeed launched the phone at a price of Rs. 17,990. The smartphone is offered in Purple Myst and White Luxury colour variants and is available at major offline retailers.

“The new HTC Desire 728G Dual SIM brings distinctive design into a feature-rich smartphone, providing you with a great value smartphone which you can truly make your own. We want to provide a powerful, fully customisable experience to our customers, and the HTC Desire 728G Dual SIM brings this in abundance,” said Faisal Siddiqui, President, HTC South Asia during the launch.