Remember when big Bollywood names would advertise for Micromax and a great cricket catch would be known as Karbonn Kamal Catch? These names had become synonymous with smartphones in every household in India. But what happened to them? Why are these names not right next to Xiaomi or OnePlus in the sales records in India? With Micromax just having launched it’s first smartphone with a notch, almost a year behind other smartphone makers, we delve deep into what really happened. In this article we find out, from various reports, previous interviews, sales reports, online user feedback and everything else, how these companies went from being at the pinnacle of smartphone sales to [...]