Polaroid is the company best known for its instant-film camera from the 70’s which revolutionised photography back in the day. An old school, no non-sense camera that made it easy for anyone to become a photographer, and in the true sense made photography a thing for the youth.

It’s been decades since the release of the photo spitting device, but Polaroid still thinks it can attract new, younger customers to the brand with this refreshed take of the old concept. And, to be honest, the marketing guys at Polaroid have got their thinking right.

The Polaroid Snap is a cute looking digital camera that throws out instant-film prints and it even has the [...]