The debate of Android vs iOS always seems to reach an impasse. At the end of the day, comparing an iPhone X to a Galaxy S9 is like comparing apples and oranges. However, loyalty towards a smartphone or a platform can be measured and compared. A study has done exactly that and conceded that Android users are more loyal than iOS users.

A new report from Consumer Intelligence Research Partners has claimed that Android users do not switch to iPhones as frequently as they used to. The study has found out that Android has a 91% loyalty rate, compared with 86% for iOS. This is measured as the percentage of U.S. customers who retained their OS platform when they upgraded their [...]