In order to keep up with the growing rise of Jio, Airtel has decided to rival the JioPhone which was recently announced. Airtel has announced a partnership with Indian smartphone manufacturers for its ‘Mera Pehla 4G Smartphone’ initiative. First phone to come our of this initiative is in association with Karbonn, called the Karbonn A40 Indian. The smartphone is said to be available at an ‘effective price of Rs 1399’, clearly taking on the JioPhone with the same terminology.

Talking about the new initiative, Airtel has said that:

This initiative is aimed at enabling every Indian to buy a 4G smartphone and get on to the digital superhighway. This [...]