Tag: kitkat

  • Over 70% Android Users Run an OS Which is More Than 2 Years Old

    Over 70% Android Users Run an OS Which is More Than 2 Years Old

    Google revealed earlier this week that 71.6% of Android users are still using the pre-Lollipop version of the OS. The divisions are as follows: 36.6% of devices are still running Android 4.4 KitKat, while a 26.9% of users are still running various versions of Jelly Bean. While the latter was released in 2012 and hasn’t seen an update since October 2013, the former first arrived two years ago.Google Android OS

    As for iOS users, a huge 70% of them are  running iOS 9 which came out only in September this year. Additionally, iOS 8 is being used to run about 92% Apple devices, an OS released not more than 16 months ago.

    Though Android 6.0 Marshmallow has enough things to like about it, many users will have to wait another couple of months before they are able to run it on their devices. The contrast between iOS and Android updates offers an interesting picture. Perhaps the inertia and stagnation which sets in once the users become accustomed to running a specific OS makes them shy away from updates. Other than the availability of the OS what else do you think could keep users away from updating their Android devices?

    Source: BGR

  • Only 2% Android Devices are Running on Lollipop After Three Months of Launch

    Only 2% Android Devices are Running on Lollipop After Three Months of Launch

    After 15 months of its release, KitKat has been running on 40% of the Android devices. But Android Lollipop, which has been released 3 months back, has been running on only 2% of the Android devices.

    Google has updated its official version-by-version chart which displays the amount of Android market shares each release has. Android 4.1, 4.2 and 4.3 (JellyBean) has the highest market share, with 44.5%, while the Android 4.4 (KitKat) is behind with 39.7%. The latest update, Android 5.0 (Lollipop) has managed to engage only 2% of its total users.

    android-chart-february

    According to ZDNet, the slow pace of updates means the users of the older versions of Android are left vulnerable to malware and data theft due to bugs in the code not being patched.

    If compared with iOS 8, which is nearly on 70% of the Apple devices, the rate of upgrading is particularly slow.

    The positive side of this is that Google has distributed updates for apps built directly into Android, like Gmail, Google Maps, etc. The user can upgrade these apps without a full OS update, implying that the user won’t experience the new OS features like the looks or the security tweaks, but most of the apps would work out fine.

    – Rishi Baruah

  • Android 5.0 Lollipop is Powering Less Than 0.1 % of Android Devices

    Android 5.0 Lollipop is Powering Less Than 0.1 % of Android Devices

    Android Lollipop is one of the most significant releases from Google yet. It gave a redesigned look to Android that was long overdue. It also brought a barrage of new features including extended battery life. But even with such arduous effort that Google put into its latest mobile OS, it hasn’t found a lot of takers in the market.

    According to data released by Google, Lollipop is running on less than 0.1% Android devices. Android’s last major release, the Android 4.4.4. Kitkat is on a growth path though, the operating system now runs on 39.1% of the devices. The operating system was running on 33.9% devices in December, so it grew by 5.2% in just over a month. One of the major reasons can be the boost in the number of lower-priced devices running Android Kitkat.

    With less than 0.1% market share, Lollipop doesn't even appear on the graph yet.
    With less than 0.1% market share, Lollipop doesn’t even appear on the graph yet.

    The leader of the Android corps of devices is still Jellybean, which accounts for different versions across the Android ecosystem. The good news, perhaps for Google is that the share of versions before Jellybean are fast disappearing from the market. In comparison to June, last year, the combined hold of OS’s before Jellybean (Froyo, Gingerbread and Ice Cream Sandwich) has gone from 35.2% down to 14.9%.

    One of the biggest headache for Google has been the massive segmentation of Android OS in the market, and it seems like Kitkat and Jellybean are fast bridging that gap. Google also launched the ‘Android One‘ line of low-cost devices, to have greater control over its OS in the lower segment of the market.

    Lollipop’s launch was followed by reports of bugs and that initially deterred the users from switching to the new operating system. The slow rollout process can also be blamed for the low market share of new operating system. Android’s previous version such as KitKat have also faced a slow start but did manage to gain the ground later. So we might expect a growth spurt for Android Lollipop to arrive soon.

  • OnePlus Pushes Android 4.4.4 OTA Update to Global Variants

    OnePlus Pushes Android 4.4.4 OTA Update to Global Variants

    Just a few hours after our unboxing went live, OnePlus has started pushing Android 4.4.4 to its Global variant One phones. While most issues are okay, the mic fix is the most awaited update and resolves the low audio from the microphone problem.

    OnePlus One iGyaan 1

    onepluswtmkFull list of updates:

    • Upgraded to Android 4.4.4
    • Updated to new versions of Google apps
    • Added Clear Image
    • Added new (colder) calibration for the screen
    • Proximity sensor prevents activation of off-screen gestures while in your pocket
    • Capacitive touch keys supported in the recovery mode
    • Increased capacitive button illumination
    • Improved overall stability
    • Fixed issues with vibration being disabled during Quiet Hours
    • Fixed lockscreen not updating the track information during music playback
    • Fixed microphone volume for all formats in the Voice Recorder app
    • Fixed “OK, Google” not triggering voice search in Google Now
    • Fixed Viber calls not working
    • Fixed battery percent not updating in custom lock screens
    • Fixed PicasaSync
    • Fixed Camera “O” gesture activating lockscreen instead of triggering camera
    • Fixed wallpapers not applying in full screen, taking the wrong size when cropping, etc.

    This update also adds the clear image feature, which is taken from the OPPO line of devices. The process basically stitches multiple images up to make one single large image.

     

    If you have the OnePlus One, you might want to stick your WiFi on and get on updating. If you don’t, you can watch our unboxing and play in our OnePlus One invite giveaway, at the end of the week.

  • Xiaomi Mi3 Review : Get it Now!

    Xiaomi Mi3 Review : Get it Now!

    The era of saying, “that’s a Chinese phone” in a negative manner may have finally ended, and that will be purely thanks to the fact that a lot of Chinese manufacturers are ready to put that norm to rest.

    With Gionee taking the market horses by the reins last year, Xiaomi is the latest player and is ready to play in the heated battle zone with the right approach for India.

    Xiaomi mi3 Review 12

    OVERVIEW

    India is the most price sensitive market in the world, one of the largest markets for Mobile Phone users, even those who switch handsets frequently. The country is flooded with manufacturers and brands trying to reach a level of excitement in the mobile space. With the Xiaomi Mi3, the Chinese manufacturer hit the right note with Indian buyers, by simply launching the product. There was a huge demand for a good budget phone; However Xiaomi dissolved their overheads by launching the product at a marvellous price of Rs 13999/- for the 16 GB variant.

    The stocks are very limited, and only those who preregister can buy the phone. Every few days the phone will go on sale on shopping website Flipkart, making it excruciatingly difficult to own one right now. What makes it more painful is the long list of dealers who have multiple accounts on Flipkart, waiting to snatch this phone, just so that they can sell for a markup.

    Is the handset really worth all that worship? Let’s find out.

    BUILD QUALITY AND HARDWARE

    Let’s say this, finding a phone this well made, for this price, is practically impossible. The Xiaomi Mi3 is encased in a solid brushed aluminium shell and laden with Gorilla Glass 3 in the front. Possibly one of the only phones with a reinforced micro USB port, the Xiaomi Mi3 has held no bars in design and build quality.

    The rigid frame also gives it fantastic looks and the rounded sides and edges relate to the fit in the hand, and it all feels great. Each time you pickup the Mi3 the first words out of your mind would be “No way this costs only Rs. 13999?.

    Xiaomi mi3 Review 9

    Hardware wise, the Xiaomi Mi3 is pretty top notch, unlike its latest version; the Mi4, the Mi3 carries a Snapdragon 800 chipset with quad cores clocked at 2.3 GHz, a full HD 1920 x 1080p IPS LCD display made by Sharp or LG, 2 GB of RAM, 16GB of storage and a whopping 3050 mAh battery. Apart from that you get the Adreno 330 GPU and Bluetooth 4.0 LE along with Wi-Fi 802.11 a/b/g/n/ac.

    Just putting the parts together will cost you more than a phone. However someone at Xiaomi has the right contacts with suppliers.

    Xiaomi mi3 Review 10

    ANDROID AND MIUI

    The Xiaomi Mi3 in India comes preloaded with Android 4.4.2 out the box, which is skinned with MiUi, a very iOS like skin which does not contain an application drawer. The UI is fast and snappy and offers a lot of customisations including themes which can be downloaded from the Mi Store. The Mi3 will give full access to the Play Store and allow for launcher downloads as well as launcher replacement if so be the case.

    The UI is snappy and not laggy at all, the phone has good multitasking capabilities and will blaze through the live applications, despite few software glitches, that may often cause slowdowns and crashes.

    PERFORMANCE AND GAMING

    The phone is a beast for the price range. It does not break any records as per say, but is truly top notch in its price bracket, in fact pretty much compares to phones in double the price bracket. The phone runs through mostly all our tests and scores good results in our benchmark tests.

    Test

    Score

    Quadrant Benchmark 20376
    Antutu Benchmark 30537
    Nenamark 60.0 FPS

    As far as gaming is concerned, the Mi3 can handle anything that is thrown at it, basically, any game that exists on Android will run on the Mi3, which is mostly thanks to the heart of the handset being a Snapdragon 800 – one of the most stable chipsets when it comes to apps and software.

    We gamed on the Mi3 extensively and found it to be seamless and smooth, although the 16 GB runs out, and it runs out fast. You would be better waiting for the 64 GB variant if gaming is your bit because space is tight.

    The Xiaomi Mi3 is excellent in day to day use and offers excellent performance, whether its running apps or multitasking, you will not be disappointed.

    MULTIMEDIA AND CAMERA

    The Xiaomi Mi3 has a beautiful display with excellent viewing angles and a full HD resolution. Xiaomi has gone as far as calling it a “retina” display, because the panels are made either by LG or Sharp, both of which supply to Apple for the iPhone.

    The display is big and bright, and you will enjoy consuming media on this phone, the audio is excellent out of the 3.5mm jack, and you will be happy with the overall experience. The onboard speaker is not overly loud, but can be adequate, of course, which could be different for different folks, we would have liked a better speaker though.

    Xiaomi mi3 Review 6

    The camera is the best in class, with a 5 element lens and f2.2 aperture, the 13 MP shots are right on the money. The colours are accurate, and images are perfectly sharp. Low-light performance is excellent, and video is good. The front camera is good for 2
    MP shots which will more than suffice for the selfie nerd in you.

    Xiaomi mi3 Review 8

    PHONE AND BATTERY LIFE

    Phone networks are strong, and network performance is good where we tested (Delhi/NCR and Mumbai), the phone supports 3G networks mostly globally and without issues in India. There is no 4G/LTE and expecting it would be inappropriate.

    Battery life is impressive thanks to a well balanced chipset, which helped us get through almost two days without a recharge on the 3050 mAh battery pack.

    Talk Time 6-7 hours
    Music 19 hours
    Internet 10+ Hours

    CONCLUSION

    Just a few months ago, Motorola broke the bank in India by launching the Moto G in this price bracket using a similar sale strategy (the Flipkart way). Now Xiaomi seems to have this in their pocket for the Xiaomi Mi3 and possibly for the Mi4 in the near future. There are several complaints, already of handsets with faulty Sim card trays, heating issues and handsets that refuse to boot or get charged.

    Around 35-service centres will offer, support and Flipkart has a brilliant reverse pickup for faulty and dead on arrival products. So device and support “should not be” a problem. However, there is no clarity on who is behind the sales, an Indian partner or the company itself? How dedicated are they and how serious do the consider one of the larger mobile markets?

    Xiaomi mi3 Review 7

    With confirmed news of the new Mi4 coming soon, and OnePlus showing interest in India, the Mi3 may be a miss for some. However for those who need a phone now, it doesn’t get any better than this. If you were considering a last generation Nexus 5, this overthrows that with half the price. Get the drift? Now get the phone!

    Buy Now

    [tw-column width=”one-half”]

    GOOD THINGS

    • Excellent Build
    • Uber Hardware
    • Stunning Looks
    • Android 4.4 and MiUi
    • Excellent Performer
    • Great Battery

    [/tw-column]

    [tw-column width=”one-half” position=”last”]

    BAD THINGS

    • No Official Company to find
    • Flipkart only Sales
    • Limited Units
    • Faulty on Arrival Units

    [/tw-column]

  • The HTC One M8 Review

    The HTC One M8 Review

    HTC’s latest One the M8 has caused a stir and then some in the smartphone market, but does it really have what it needs to make the cut for a flagship smartphone. Lets find out in our review!

    htc one m8

    Overview

    HTC has done some great things with a revision of their flagship phone, the original one, which was also voted and won “the phone of the year” award many a times last year and at MWC 2014 this year.  Holding up to that mark may have been difficult but it looks like HTC might have a real winner here.

    Build Quality

    Three words ; 90 percent metal, thats all it takes to describe the new HTC One M8. Versus the outgoing One, which had 70% metal and then some polycarbonate. The One M8 has a 90 percent metal single shell thats not only strong, but uses the most extreme machining processes to make it curve to front of the handset in the most beautiful manner. The build is much more solid than the previous version and actually holds up pretty well against drops.

    htc one m8 29

    The HTC One M8 is also splash proof, why no one talks about it is because they don’t want you splashing water on your phone. If you do accidentally spill coffee or milk (if thats your thing) the phone should survive. The front has a Gorilla Glass 3, which means that it has better visibility, strength and scratch resistance than the M7, which held up pretty well in all of the three aspects.

    htc one m8 15

    Hardware

    HTC has stuffed in the best of the hardware into the new HTC One M8 barring a few things, including a larger mega pixel camera and 4 k capture.

    OS
    Android 4.4.2 KitKat
    Display
    5.0 inch Super LCD3
    Resolution
    1920 x 1080px
    (441 ppi)
    Height
    Width
    Thickness
    146.4 mm
    70.6 mm
    9.4 mm
    Weight
    160 grams
    Processor
    Snapdragon 801 chipset
    Quad-core 2.5 GHz Krait 400
    GPU
    Adreno 330
    RAM
    2GB
    Storage
    16GB/32GB
    microSD card slot
    Yes, up to 128GB
    Primary camera
    Dual 4 MP, 2688×1520 pixels
    Front camera
    5 MP
    1080p@30fps
    Battery
    Li-Po 2600 mAh
    Battery life
    Standby: 496 hours
    3G talk:20 hours
    Wi-Fi
    Wi-Fi 802.11 a/b/g/n/ac, Wi-Fi Direct, DLNA, Wi-Fi hotspot
    Bluetooth
    Yes, v4.0 LE with A2DP
    Network
    Quad-band GSM/GPRS/EDGE
    Quad-band UMTS/HSPA
    LTE support,
    LTE-Advanced
    NFC
    Yes
    Speakers
    Stereo
    Distinctive features
    • Dual UltraPixel cameras
    • Aluminum body design
    • Front-facing BoomSound

     Display and Multimedia

    Are you ready for BoomSound? This phone is loud, louder than you can expect, much more than you can imagine those tiny speakers to be. Seldom would you ask for additional speakers if you alone use this phone. The sound quality is crisp and not tinny at all, mids are clearly balanced and highs are placed well, larger sound cavities (25% larger) ensure better bass.
    htc one m8 14
    The display is impressive too, most would ask for a 2k or a 4k display in a 2014 flagship, but honestly one can’t complain. The HTC One M8 has a gorgeous 5 inch 1920 x 1080p LCD 3 (441ppi = 100 more than the eye can see) display with excellent brightness, accurate and vivid color and impeccable viewing angles. The display is great indoors and out with a extra sensitive touch which will work through most gloves (even though HTC doesn’t say it will).
    htc one m8 25
    If you plan to watch movies on this device, you will thoroughly enjoy that activity. the perfect mix of great viewing angles and excellent sound make the HTC One M8 a brilliant consumption device.
    htc one m8 11

    Software and UI

    The HTC One comes with Sense 6.0 and Android 4.4.2 out of the box. The new version of Sense is a highly refined version of Sense 5.0, the interface is clean and more minimal. The icons are free looking and more defined and modern, while the Blinkfeed UI is bolder and more aligned with the vertical flow.

    The new Blinkfeed is highly customizable, with the ability to select your own feeds and inputs the new feed allows you to sort and stream from sources and topics of interest. The fact that you can search for “cat whiskers” and add it as a feed so that whenever anyone in the world talks about them you will see an update in your feed.
    It is one of the most mature UI updates we have seen in a while.
    HTC has mostly kept it simple with the software customizations to ensure the smoothness of the operational usage. It is one of the most mature UI updates we have seen in a while. Not that it is completely stripped, you still get a customizable notification panel, HTC keyboard, themes and color options and a whole flurry of wallpapers and sounds. You can still change the grid size of the app drawer and sort it as per your own needs. You also get features like the car mode, and this brilliant ultra power saving mode that will run the device for up to another 20 hours on very low battery power.

    Camera

    What HTC has here is possibly the future of smartphone camera technology. While smartphones are getting compacter and thinner by the day the need of a high end camera in a phone is going up. With almost everyone using their smartphones as their primary camera manufacturers are struggling to find the right balance.
    htc one m8 9
    The camera on the HTC One M8 could be an answer to a more deeper problem in the industry. The combination of the two sensors, a primary 4 “Ultrapixel” sensor and a secondary 4 “ultrapixel” depth sensor work together to make you believe that the image you clicked is actually higher end than it is.
    Hokum, thats what it is!
    Hokum, thats what it is! But at that very level of picture taking capability, it gives users that extra oomph in the image before they basically crush it and post it on Instagram. Yes it works and it looks decently good.
    HTC has however gone one step further and made the API of the camera available to debs who might be able to give you applications that HTC could not, what the capability lacks is truly good software to work with the hardware to enable great pictures, maybe even oversampling to get larger images ? who knows?

    Phone and Battery

    We would like to assume that HTC will stick to their word and launch a 4G/LTE enabled handsets in India. This would make this the first flagship to feature  LTE connectivity, also almost all bands will be unlocked making this a world LTE phone, a boon for travelers. HTC will also launch a dual sim version, in fact the company designed the phone to be a dual sim phone, as it clearly shows in the sim tray.
    Phone call quality is very impressive, especially considering its a 90% metal phone. Audio is crisp and clear with no problems even when  there is a tower switch : Impressive!
    Battery life is exceptional, and HTC has managed to ensure that the phone does not dissipate heat, in fact in weeks of usage we have not noticed the device get hot at all.
    • Talk Time 3G : 5 Hours
    • Talk Time 2G : 5.5 hours
    • Standby : 2 days
    • Recharge Required : Once daily
    • Ultra Power Saving Mode : adds 20 hours to 20 % battery life

    Accessories

    dot case 0

    A worth mention here is the new DOT case, which shows how involved HTC has become in developing good accessories for their handsets. The HTC One has a simple flip case, which matured into a battery flip for the HTC One Max, and now this beautiful Dot Case, that is not only meant for design , but is actually very functional.

    One Max power case
    One Max power case

    Conclusion

    HTC has done what nobody expected, while everyone was hoping for a major change in handset design , HTC has improved on their last years winning design. They have also managed to not only make the phone better but also resolve the supply issues they faced with the original One. The first phone in a long time to be launched and made available at the same time is also the phone which has impressed out from out of the box to the usage place.
    In the time we have used it, we honestly have nothing to complain about, except possibly the lack of a better simple camera. The dual focus mode is a lot of fun and easy to use, it becomes a daily driver. A better quality camera would have made this experience better and we might see it in the M9 ( not to be confused with a Leica M9, even though that has a marvelous picture taking capability).
    HTC has made a mature decision, and made a phone that not only handles everything you throw at it, it looks good doing it. The phone balances perfectly in form, design and performance and will satiate almost every who buys this. HTC has already pushed the handset out with 4.4.2 and promises almost instant UI updates. The new Blinkfeed interface is a great improvement and the overall handset seems very well refined.
    NOTE : The HTC One has been launched in India for Rs. 49,900 and will be a available for purchase 8th May.  This review was revised to reflect the new price.
    [product id=”83010″ sku=””]

     [tw-column width=”one-half”]

    GOOD THINGS

    • Excellent build
    • 90% metal
    • Camera has potential
    • Great UI
    • Fast and responsive
    • Good battery

    [/tw-column]

    [tw-column width=”one-half” position=”last”]

    BAD THINGS

    • U-focus not refined
    • No 4k video capture
    • Same resolution display

    [/tw-column]

  • Is Your Phone Eligible To Android 4.4 KiKat? Check here!

    Is Your Phone Eligible To Android 4.4 KiKat? Check here!

    Everyone of us are aware, but if in case anyone missed it out, Google just launched its flagship Nexus 5 in the markets globally. The device is coming soon in India and is already given a price tag of 28999 INR for the 16 GB model.

    Nexus 5 features the latest Android operating system 4.4 KitKat, its the first device to run this version of the OS. However, after the official launch other phone makers are working hard to give there users a great experience with the latest software update. Here is a list of Smartphones which will soon get the latest Android update soon:

    • Samsung Galaxy S4 will get the latest Android update soon.
    • HTC One Play Edition will get the update withing 15 days,
    • Whereas, the standard HTC One is said to get the update in 90 days
    • Nexus 4
    • Nexus 7
    • Nexus 10

    These are the devices which are likely to get the update soon, while there could be some more. We will keep you updated with the news for getting your smartphone a taste of Kitkat!

  • Android 4.4 KitKat Users Can Say ‘Ok Google’ to Search Without a Single Touch

    Android 4.4 KitKat Users Can Say ‘Ok Google’ to Search Without a Single Touch

    Google has announced the “oh so leaked” Nexus 5 officially and this time around it has popped up on the Indian Play Store as well. The Nexus 5 has a lot of specs similar to the LG G2 a 2.2 Ghz quad-core Snapdragon 800 and 2GB of RAM, a 4.95-inch 1080p display. 

    However, what we are going to talk about is the benefits of the latest Android 4.4 aka KitKat. Google has added a plenty of useful features to the its latest version of Android, the Android 4.4 will have a new immersive mode which will hide everything in the background and will just show your up what you want to see, be it reading a book watching a movie or even playing a game. The Google Hangouts have been talked about lately and will supposedly allow to send and receive messages, all the SMS and MMS will be kept in the Hangouts app so that you do not miss any important message, claims Google. 

    ‘Okay Google’, these Touchless Controls are a part of the new Android, although these are not new but are advanced. With the Nexus 5 launch, users will have the ability to set hot keywords as a means of activating or “waking up” Now voice search. Which means you will be able to link any word you’d like to start voice commands on Google Now. Overall, speech recognition is said to be made 25% more accurate and manual access to Google Now can be triggered by a swipe to the left.

    Google Cards will be improved, as it will now display information based on a user’s current activity, for example if you are near a theater it might show up with ticket availability, or if you search for any TV show it might give you updates for the show itself.

    [youtube id=”6QHkv-bSlds” width=”100%” height=”300px”]

  • “KitKat” will be the next version of Google’s OS : Android 4.4

    “KitKat” will be the next version of Google’s OS : Android 4.4

    After the previous minor upgrade retained the “Ice Cream Sandwich” moniker, the next version of Android OS aka Android 4.4 will be called KitKat. Google’s SVP Sundar Pichai has just confirmed by posting the image of the statue across the social networks.

    android kitkat

     

    “It’s our goal with Android KitKat to make an amazing Android experience available for everybody. :- Google 

    The company is remaining mum on the project and on what new features the new name will bring. Google has also already worked out a no money agreement with Nestle for the name sans a space in the middle, hence, KitKat vs the original Kit Kat. Google SVP Pichai also announced that there are now over one billion Android device activations, surpassing the 900 million mark back in May this year.

    The list of Android versions incase you have not kept up

    1. Cupcake (1.5)
    2. Donut (1.6)
    3. Eclair (2.0)
    4. Froyo (2.2)
    5. Gingerbread (2.3)
    6. Honeycomb (3.0)
    7. Ice Cream Sandwich (4.0)
    8. Jelly Bean (4.1-4.3).
    9. KitKat (4.4)

     

    The deal between Nestle and Google closed within 24 hours of the first phone call to the confectionary manufacturer.

    John Lagerling, director of Android global partnerships, also confirmed that his team did originally consider “Key Lime Pie” as a potential name for Android after Jelly Bean, but the issue was “very few people actually know the taste of a key lime pie.” The BBC reports that there will be more than 50 million Kit Kats promoting the Android mascot in 19 markets (including Brazil, India, Japan and Russia). 

    Watch a fun video by Nestle below.

    [youtube id=”OKOrkLxOBoY” width=”100%” height=”300px”]

    [toggle title=”Press Release”]Google has ended months of online speculation about the name of the latest version of its Android mobile operating system by revealing it will be called ‘Android KitKat’, after Nestlé’s popular chocolate and wafer confectionery.

    The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android KitKat’.

    Sweet themes

    Android has been developed by the company’s engineers under sweet-themed names ever since the release of Android Cupcake in 2009 and continuing in alphabetical order until the most recent version, Android Jelly Bean.

    The news that the letter ‘K’ will be dedicated to Nestlé’s KitKat will surprise most technology commentators, who had widely thought the latest version would be ‘Android Key Lime Pie’.

    “We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android,” said Marc Vanlerberghe, Director of Android Marketing.

    Strong digital presence

    “We’re excited to announce this partnership with Android, the world’s most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break,” said Patrice Bula, Nestlé’s Head of Marketing.

    “KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement,” he continued. “We continue to build on its strong digital presence with interactive, creative branding campaigns.”

    To mark the release of Android KitKat, more than 50 million specially branded KitKat bars will be available in 19 countries including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States.

    The packs will lead consumers to the website android.com/kitkat where they will have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play, Google’s online store for apps, games, music, movies, books and more.

    A small number of Android robot-shaped KitKat bars will also be offered as prizes in selected markets.

    Closer to consumers

    Nestlé’s branding partnership with Google is the company’s latest move in its ambition to leverage digital technology and online content to get closer to its consumers to better understand and cater to their preferences.

    Earlier this year, Nestlé acquired its first-ever piece of online content property, the Petfinder website in the United States. The online database, which links prospective adopters with adoptable pets, is visited by more than 100 million pet-lovers annually.[/toggle]

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