Facebook was one of the first globally accepted social media platforms. It is a platform that combines a wide variety of social medias ranging from simple messaging to photo and video sharing. But with passing time, social media is evolving and changing. Niche specific apps are on the rise, like chat focused WhatApp and photo sharing app Instagram. Both of which Facebook acquired for $ 19 billion and $ 1 billion respectively. A new social media segment that has seen phenomenal growth in recent times is video/lip syncing applications. China based TikTok is the current leader in this segment. To get a slice of this rapidly booming sector, Facebook has launched their Lasso [...]