Canon has launched the new Canon EOS M50 Mirrorless camera in India for a price of Rs 61,995 including an EF-M15-45mm f/3.5-6.3 IS STM lens. This Canon EOS M50 supports native 4K video recording and HD videos with up to 120fps. The camera has a 24.1 MP sensor powered by a DIGIC 8 image sensor. The camera will be available across the country via online and offline stores.
Kazutada Kobayashi, President & CEO, Canon India said:
India is an evolving market and so are the demands and expectations of the customers. Canon EOS M50 strengthens our commitment to the mirrorless segment. This product is a result of our [...]
Sony has launched a new mirrorless camera, the Sony A7R III at an event in China.
The Sony A7R III is based around the same 42.2MP full-frame image sensor as in the earlier A7R II. What’s different is that the A7R III is paired with a reworked imaging pipeline that should allow for a 15-stop dynamic range at lower sensitivities. Sony claims that is the “highest picture quality of any camera we’ve ever made.” Despite its high megapixel count, the A7R III is fast with a continuous shooting speed of up to 10fps with full AF/AE tracking which this is twice as fast as the 5fps on the A7R II. The new A7R III also features new technologies like a [...]
Fujifilm has launched a new mirrorless camera in India, the X-E3 at a starting price of Rs 70,999. The company claims that the mirrorless camera market has a 25% market share in the global camera market which is currently dominated by DSLR Cameras. The situation however is expected to change as the demand for DSLR is expected to decline and mirror-less is expected to exceed DSLR market within 3 years.
Talking about the launch of the X-E3 in India, Mr. Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. said:
The X series was first introduced in March 2011 and is now the most widely accepted mirrorless camera among photographers across the world. In India [...]