Lenovo has overthrown homegrown Micromax and become the number two smartphone manufacturer in the country just behind Samsung, who don’t seem to be having a good time either. Xiaomi has also climbed up to the fourth spot behind Micromax thanks to their new offline sales models.
While the Smartphone market in India has grown 25% many hown-grown brands have suffered market share losses due to lack of innovation and high yield costs. Both Lenovo and Xiaomi have focused on offline this year and the results have shown. Micromax’s market share reduced to 9.8% in September from 14.1% last quarter. Intex market share also came down from 8.4% to 6.4%.. While Xiaomi, Lenovo, Oppo, and Vivo have gained market share with focus on the mid-ranged smartphone segment.
Samsung has also suffered huge losses not only in market share but also market goodwill dropping for a 26% to a 21% in one quarter. Although all companies have focused strongly on the festive season returns seem to be poor, with a lot of interest going towards launches from Apple, Google, Moto, Lenovo and Xiaomi. Lenovo also recently launched the Z2 plus which offers great specs for Price ratio.