Flipkart has announced a social networking service called ‘Ping’ today. It is a part of the Flipkart app and is an initiative by the company to bring a social element to your e-commerce shopping experience.

How does it work? Ping essentially allows you to talk to your friends and family when you are shopping for a particular product. So now, the store experience will come alive, whether you’re buying a gift for your mother on her birthday and you need your dad’s opinion or if you’re simply contemplating on buying shoes that you’ve been eyeballing for a while.

Ping allows you to share photos, wish lists and the products in your cart so [...]