Virtual assistants seem to be the shiny new toy in the world of smartphones these days. Apple’s Siri led to Microsoft’s Cortana and it simply doesn’t end there. Joining the fray is Samsung with its own rumoured new voice assistant for mobile phones.

Samsung is developing a Virtual Assistant for its devices. It will build on S Voice app with search engine and clever notification.

— S_leak (@sleaknow) December 10, 2015

Samsung already has a voice assistant called S Voice but it’s nowhere close to its Apple and Microsoft counterparts. This is what the company is perhaps working on improving. The new assistant is expected [...]