In spite of the presence of many search giants in the Internet industry, one thing that makes Google unique is its unremitting attempts to use technology for social welfare. The tech major has already touched a corner of human life with the launch of a medical wing, and now, a new spinoff introduced today will deal with improving city life. Urban innovation body Sidewalk Labs, launched by Google will focus on improving the city life of billions by developing and incubating urban technologies to address issues like cost of living, efficient transportation and energy usage, thus, enhancing the global quality of life.