Netflix has confirmed that it will partner with Airtel, Vodafone and Videocon in India, in order to strengthen its market presence in the country.
Netflix was launched in India, along with 129 other markets in Asia, in January, 2016. However, the US-based digital streaming company has faced stiff competition from the likes of Amazon Prime and HotStar. In order to get the rivalry out of the way, Netflix has decided to vigorously invest in the local content in India.
During a press conference in New Delhi, Netflix Co-founder and CEO Reed Hastings told reporters,
India is one of the most important and we are delighted to be teaming up with three of India’s [...]
Even though this news is of not much consequence for smart-television users, it is an interesting development for those who use standard television sets. Tata Sky and Videocon d2h have announced that their set-top boxes will now also feature web browsing.
DTH (direct-to-home) service providers have experimented with various interactive features which have only been supplemented by things like 4K display support on TV channels. Internet browsing is yet another feather added to the cap. This doesn’t mean, however, that users can use services like video streaming.
Tata Sky offers this new service to all existing customers free of cost, while Videocon d2h is [...]