India ranked second in the number of education queries on Google, the search engine major said today.
India was ranked 8th in 2008, and is now behind only to the US, reveals a study titled ‘Students on the web’ compiled by Google India. The study was compiled by combining Google search query patterns and an offline research conducted by TNS Australia on behalf of Google India
[quote]“With over 60 million Internet user population in India being in age group of 18-35, educational related search queries are exploding on Google. Our core objective behind compiling this study was to understand the impact Internet is having on this young population with regard to education related decision making by the students,” Google India Vice President and Managing Director Rajan Anandan said.[/quote]
Education related queries on Google in India are growing at over 46 per cent year on year that highlights strong demand for information on institutes and courses that are available in the country.
Out of all education related search queries on Google, over 40 per cent of queries were for higher education courses and institutes.
Search queries from mobile phones have considerably grown showing a growth of over 135 per cent and amounting to over 22 per cent of all education related search queries.