How Android One Plans to Improve the Future of Budget Smartphones
Android One is an initiative by Google to bring a standard Android experience across all Android devices. They want to decrease the burden of R&D on small smartphone companies by providing them with standard hardware options for their devices.
Google has been bringing its devices in partnership with various companies. For its Nexus lineup of devices Google had partnered with the likes of Samsung, LG, Asus and others. Now for its affordable line-up of devices the company will be partnering with some prominent Indian brands such as Micromax, Karbon and Spice. But how does this matter to the average smartphone buyer? Well, here is how.
1. Quality Control
Through this project Google can make sure the end customer is getting the same experience that it had intended. The phones will be marketed at a price of Rs.6000 but will not be light on features as it will have Google approved hardware.
The phones are expected to feature the standard set of features such dual-core chip, 5MP camera, removable SD card, 4.5 inch display and Media Tek processor. Further specs will be cleared after the launch.
3. Full Android Experience
Services such as Google Play are absent from some low-cost devices which make it hard for users to get access to important services. With Android One, this problem goes out of the window. Google will ensure full functionality of these devices.
Android updates are a giant pain. The large variation of devices makes it difficult to provide updates for each specific phone. The Android One phones are expected to get regular updates. The updates will help fix various bugs that diminished the performance of the devices over time.
5. Free Data Services
Google says that it has partnered with networks to provide free access to updates. It means that the users wouldn’t have to wait for access to Wi-Fi hotspots to get system updates. How this works, would be made clear at the launch.
If the Android One devices are successful, Google will be able to easily maintain its lead in the mobile OS game. Android has already percolated to various devices. Google can concentrate on making Android more desirable on device apart from smartphones, thereby giving a standard, recognizable operating system that will bring an ease in dealing with multiple devices.
There is a lot hanging on the success of Android One. The initiative has already attracted a lot of attention from the competitors. The launch today will clear if Google’s latest experiment is appreciable or just a marketing gimmick. Keep checking this spot for more.