Instagram Rolls Out One of its Most Significant Updates

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Instagram Rolls Out One of its Most Significant Updates

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When we speak of Instagram, the first thing that hits our mind is a picture-oriented app that narrates stories by means of single pictures. It has been designed to upload one picture at a time with a little description if you want. But now, Instagram is changing the very base of its foundation to help advertisers describe stories through multiple pictures.

The online mobile photo and video-sharing app has debuted a slideshow feature called ‘carousel’ that lets users view to flick a series of photos. From now on, a series of dots will appear below the post to depict that it’s a carousel. One can swipe the pictures left and right to see more images.

The facility to load multiple photos at a time is restricted to advertisers only.

The company wrote on its blog post:

One way to look at it is carousel ads bring the potential of multi-page print campaigns to mobile phones—with the added benefit of taking people to a website to learn more.

Also, there is a ‘learn more’ button at the bottom of the dots that takes user to the advertisers’ website. The format is still not fixed and the company is working for a more systemic and appealing design. The new button will directly push a huge chunk of customers to the advertised website, profiting their business.

 The spokeswoman of Instagram announced that it was cracked for brands for experimental purpose, “Once we iterate and see how people engage with the content, [we] may explore the possibility of bringing it to other types of users on Instagram.”

Well, this clearly shows that a stable version for users will soon follow. You can watch the below video to have a clear picture of how carousel works:

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Meenakshi Rawat
iGyaan's newbie Meenakshi handles content at iGyaan. She is an ultimate foodie, loves travelling and likes to read.